Garuda - Garba Rujukan Digital

PENGARUH GAYA KEPEMIMPINAN TERHADAP PENGAMBILAN KEPUTUSAN Ramadhan, Muhammad Daffa; Lumban Siantar, Petrus Bekam; Rosalina, Sinta
Journal for Management Student (JFMS) Vol. 3 No. 4 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i4.8045

This research examines the Influence of Leadership Style in Decision Making. The method carried out is the "table"research method through a literature study approach, as well as making conclusions and suggestions. The datacontained in this article is obtained from various written sources regarding leadership and decision making, suchas books, scientific journals and relevant and reliable scientific articles. The results of this study concluded that the leadership style of a leader can influence what decisions are made.Each type of leadership will take decisions in different ways, as well as different decision outcomes as well. Keywords: Leadership Style and Decision Making

Perhitungan Harga Pokok Produksi dalam Penetapan Harga Jual dengan Metode Variable Costing pada Piscok Aneka Rasa di Jl. Ronggo Waluyo Irziansyah, Rizki Lutfi; Nur‘Aini, Najmah; Ramadhan, Muhammad Daffa; Abdillah, Ken Ibnu; Chika, Nayla
Value : Journal of Management and Business Vol. 8 No. 2 (2024): Value: Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/value.v8i2.11173

This research challenges the influence of variable costing methodology on the pricing of various flavors of "piscok" at Jl Ronggo Waluyo. The study aims to: (1) delineate the production costs of "piscok" at Jl. Ronggo Waluyo, and (2) ascertain whether the manufacturing costs are determined using variable costing. Employing a quantitative approach and non-probability sampling, the study utilizes preliminary data obtained confidentially from Small and Medium Enterprises (SMEs), garnered through interviews with SME personnel and cost data acquired during the 2023 production cycle. Upon analyzing production costs and unit pricing for "Piscok Aneka Rasa" at Jl Ronggo Waluyo using variable costs, findings reveal a per-unit production cost of Rp 448.67, with 80% attributed to labor costs. Consequently, the unit price for "piscok" stands at IDR 807.61. This comparison facilitates evaluating product pricing between conventional and variable costing methods. While the business sets the selling price for the "piscok" category at Rp1.250.000, the application of variable costing results in a significantly lower price of Rp 807.61. Thus, the price discrepancy based on these methods amounts to approximately Rp 442.38. The pricing strategy adopted by Piscok Aneka Rasa in Jl Ronggo Waluyo is notably influenced by industry standards and competitors' pricing methods. Consequently, the price set by Piscok Aneka Rasa tends to surpass the corresponding rate derived from variable costing principles.

INFORMASI, INTERAKTIFITAS, DAN RELEVANSI INSTAGRAM REELS ADS DAN DAMPAKNYA TERHADAP ADVERTISEMENT PERFORMANCE EXPECTANCY Ramadhan, Muhammad Daffa; Kurnia, Kurnia
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.760

The primary goal of this research was to explore the impact of information, interactivity, and relevance in Instagram Reels Ads, specifically focusing on their influence on ad performance expectations within the context of FitaminCylingCulture. The study takes a quantitative approach within the positivism paradigm. The target population consists of active users of social media who are followers of the Instagram account @FitaminCylingCulture. A total of 100 respondents were selected for the study based on the Lemeshow formula with a 10% margin of error. The sampling method employed was purposive, involving the selection of active followers of FitaminCyclingCulture who are also customers. Data analysis was conducted using partial least squares (PLS), which included testing the measurement model for validity and reliability, as well as assessing the statistical significance of the hypothesized relationships through structural model testing. The majority of respondents were located in the Jabodetabek region (94.2%), with the largest age group being 20-24 years old (63.5%). It was found that these three factors had a significant positive impact on advertisement performance expectations.

INFORMASI, INTERAKTIFITAS, DAN RELEVANSI INSTAGRAM REELS ADS DAN DAMPAKNYA TERHADAP ADVERTISEMENT PERFORMANCE EXPECTANCY Ramadhan, Muhammad Daffa; Kurnia, Kurnia
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.760

The primary goal of this research was to explore the impact of information, interactivity, and relevance in Instagram Reels Ads, specifically focusing on their influence on ad performance expectations within the context of FitaminCylingCulture. The study takes a quantitative approach within the positivism paradigm. The target population consists of active users of social media who are followers of the Instagram account @FitaminCylingCulture. A total of 100 respondents were selected for the study based on the Lemeshow formula with a 10% margin of error. The sampling method employed was purposive, involving the selection of active followers of FitaminCyclingCulture who are also customers. Data analysis was conducted using partial least squares (PLS), which included testing the measurement model for validity and reliability, as well as assessing the statistical significance of the hypothesized relationships through structural model testing. The majority of respondents were located in the Jabodetabek region (94.2%), with the largest age group being 20-24 years old (63.5%). It was found that these three factors had a significant positive impact on advertisement performance expectations.

Penerapan Metode Design Thinking pada Produk Tas Multifungsi 3 in 1 Universatile Sahroni, Muhammad; Nugraha, Rizki Agung; Ramadhan, Muhammad Daffa; Kusnanto, Danang
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6094

UniVersatile is a multifunctional bag innovation developed in 2024 by a group of management students. Born from a campus entrepreneurship project, this product was created to address the needs of urban communities with high mobility who often face the inconvenience of carrying more than one bag in their daily activities. Beyond its functional aspects, UniVersatile also addresses environmental issues stemming from textile waste, as synthetic bags typically have a short lifespan and are difficult to decompose, contributing approximately 15% of domestic waste in Indonesia (KLHK, 2023). Through market research and direct consumer testing, UniVersatile has successfully designed a bag with smart pocket features, special compartments, and durable materials to support efficiency, cleanliness, and sustainability. This innovation not only addresses the practical needs of active users such as students, workers, and travellers, but also provides an environmentally friendly alternative to the fashion product consumption cycle.

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