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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Riset Akuntansi
Rinawati, Liya
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMIZATION OF CUSTOMER LOYALTY AT COFFEE SHOPS IN SURABAYA Rinawati, Liya; Harno, Rinto; Hasibuan, Putri Septi Naulina
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.584

Abstract

The main key to winning in competition for companies is to provide value and satisfaction to consumers through the delivery of quality products and services. This can be achieved by providing products and services that are more satisfying than those of competitors, resulting in satisfied consumers, consistent service quality, and consumer loyalty. This research aims to analyze sales optimization strategies by increasing service quality and customer loyalty of coffee shops in Surabaya, using a causal research design with quantitative methods. Data was collected through questionnaires distributed to people in Surabaya who had visited and bought from coffee shops. The data analysis technique used was Structural Equation Modeling analysis with Partial Least Square. Results showed that store location and store image had a significant positive effect on service quality, and store location, store image, and service quality had a significant positive effect on customer loyalty. The recommended strategies include improving store location by making signs that are easy to reach, and improving store image through endorsements and other promotions to attract customer attention.
THE STRATEGY FOR OPTIMIZING PURCHASE INTENTION OF ELECTRIC VEHICLES MEDIATED WILLINGNESS TO PAY Harno, Rinto; Hasibuan, Putri Septi Naulina; Rinawati, Liya
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.586

Abstract

Currently, many people have the purchasing power to buy Battery Electric Vehicle (BEV) cars, making them a popular trend in the automotive industry due to their ability to reduce air pollution in the long term. This research aims to identify important factors that influence the purchasing decision of BEV cars. The study employed a quantitative research design, where data were collected through questionnaires distributed to potential BEV car users. Data analysis was done using a multiple regression model. The results showed that there was an influence between Cost, Technology and Macro Level on Purchase Intention either partially or simultaneously. To increase BEV car purchases, strategies should be focused on minimizing the production cost of the cars, introducing modern yet user-friendly technology, and promoting the benefits of BEV cars over conventional ones. This can help shift people's attitudes and behaviors towards BEV cars.
DIGITAL FINANCE ADOPTION STRATEGY IN SHARIA BPR Hasibuan, Putri Septi Naulina; Rinawati, Liya; Harno, Rinto
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.587

Abstract

The emergence of Financial Technology has not only transformed conventional banking businesses but also Islamic banking. This is evident from the increasing collaborations between Islamic banks and Fintech companies. The purpose of this research is to examine the relationship between perceived risk, perceived benefits, financial literacy, and the intention to adopt digital finance in the Islamic banking sector. The study was conducted using a correlational research design and data were collected from 85 customers of Islamic banks through questionnaires. The data were analyzed using multiple linear regression analysis. The findings indicate that perceived risk has no significant influence on the intention to adopt digital finance in Islamic banking. On the other hand, perceived benefits and financial literacy have a significant positive influence on the intention to adopt digital finance in the Islamic banking sector.
Determinan Kapabilitas Kurator terhadap Kinerja Kurator melalui Kepuasan Kerja yang Dimoderasi Komitmen pada Kurasi UMKM Jawa Timur Rinawati, Liya; Eddy Yunus; Slamet Riyadi
Jurnal Riset Akuntansi Vol. 4 No. 2 (2026): May :Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i2.3773

Abstract

This study is motivated by the significant role of Micro, Small, and Medium Enterprises (MSMEs) in the national economy, particularly in generating employment and supporting economic growth, while still facing challenges related to product quality and competitiveness. In this context, product curation emerges as a strategic mechanism to enhance quality standards and market readiness, making the role of curators increasingly important. This study aims to analyze the influence of curator competence, digital curation technology, work environment, work motivation, work targets, teamwork, and personality traits on job satisfaction and curator performance in MSMEs, as well as to examine the role of job satisfaction as a mediating variable and commitment as a moderating variable. The research employs a quantitative approach with an explanatory design, using primary data collected through questionnaires distributed to 251 curators affiliated with the East Java Curation House. Data analysis was conducted using multiple linear regression, along with mediation and moderation testing. The findings indicate that curator competence, digital curation technology, work targets, teamwork, and job satisfaction have a significant effect on curator performance, while job satisfaction also mediates several relationships among variables. However, curator commitment does not act as a moderating variable. The implications of this study highlight the importance of strengthening curator competence, enhancing the utilization of digital technology, and developing structured and collaborative work systems to improve curator performance and the sustainable competitiveness of MSMEs.
Co-Authors Eddy Yunus Harno, Rinto Hasibuan , Putri Septi Naulina Hasibuan, Putri Septi Naulina Liosten Rianna Roosida Ully T Slamet Riyadi