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All Journal Fokus Ekonomi Ilomata International Journal of Management
Parwati, Azuarini Diah
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Economics, Econometrics & Finance Social Sciences

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The Impacts of Organizational Changes on Negative Emotion Resulting on Employee Resistance in the Insurance Office of PT Asuransi Cakrawala Proteksi Indonesia (ACPI) Parwati, Azuarini Diah; Patiro, Shine Pintor S; Minrohayati
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1141

Abstract

Recently, the insurance industry has been dealing with industrial revolution 4.0, which is a major change in the technology sector that causes many changes in other sectors. The industrial revolution 4.0 begins with the utilization of moveable and controllable machines in the production process. It starts from using simple robots to sophisticated computers. The potential impact of Industry 4.0 is the emergence of employee resistance to change in the organization. This research aims to reveal, analyze, and discuss the role of organizational changes in predicting negative emotions and impacts on resistance to change. The sample used in this research was 101 participants, who were employees at PT Asuransi Cakrawala Prokteksi Indonesia (ACPI). Then, the sampling technique used saturated sampling and a questionnaire as a data collection tool. Structural Equation Modeling (SEM) analysis was used as a data analysis technique using the SMART PLS 3 application. The results of this research indicate that organizational change caused significant negative emotions among employees. Eventually, employees became resistant. The limitation of this research was that it only involved employees of the ACPI’s insurance office in all regions of Indonesia, so the generalization of the results of the research could not be conducted.
Market Behavior in the Field of Insurance, Guarantee, and Pension Funds in the Indonesian Context: A Strategic Marketing Perspective Siolemba Patiro, Shine Pintor; Damayanti, Prisila; Parwati, Azuarini Diah; Hendrian, Hendrian
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol. 21 No. 1 (2026): June 2026 (Inpress)
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.21.1.48-52

Abstract

This study aims to analyze market behavior in the insurance, guarantee, and pension fund sectors in Indonesia through a strategic marketing approach. These three sectors play a crucial role in the national financial system, yet face challenges in terms of market penetration, consumer trust, and adaptation to changing consumer behavior. Using descriptive qualitative methods and literature review, this study examines how industry players design and implement marketing strategies to address domestic market dynamics. Three grand theories are used in this study: the Resource-Based View (RBV) (Barney, 1991), Porter's Five Forces (Porter, 1980), and Diffusion of Innovations (Rogers, 2003). The results indicate that digital integration, personalized service approaches, and increased financial literacy are key factors in shaping consumer behavior and strengthening competitiveness. This study also highlights the importance of collaboration between regulators and industry players in creating a sustainable marketing ecosystem. The strategic implications of these findings provide guidance for policymakers and practitioners in formulating more effective strategies amidst the ever-evolving financial industry landscape.
Co-Authors Damayanti, Prisila Hendrian Hendrian, Hendrian Minrohayati Shine Pintor S Patiro, Shine Pintor S Shine Pintor Siolemba Patiro