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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi
Nafiqoh, Anin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pemasaran Digital Terhadap Minat Beli Konsumen: Studi Pada PKM Tabaxain.aja Nirmala, Della Sevia; Nafiqoh, Anin; Manjasari, Putri Vitaliya; Jiadi, Eka Jenny Maharani Putri; Ningsih, Kristina Diana; Kuswandi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 2 (2024): Februari 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i2.287

Abstract

Digital marketing has become a very effective marketing strategy in influencing consumer buying interest. Various digital platforms such as websites, social media, and email allow companies to connect more personally with potential customers. Digital marketing is used to attract more consumers faster, connect with them, promote business brands, build consumer loyalty and increase sales, which ultimately is to increase profits. In this case, to increase profits, continuous communication is carried out and will find the theory of social interaction. The purpose of this study is to find out how much influence digital marketing has on the buying interest of Tabaxain.aja consumers. The methodology used in this analysis uses a quantitative approach with data collection techniques that utilize google forms for filling out questionnaires distributed online. The results of the research data show that digital marketing (X) has significant results on the buying interest of Tabaxain.aja consumers (Y).
PERAN BUDAYA ORGANISASI DALAM MENINGKATKAN PRESTASI KERJA STAF ORGANISASI WIJABA Fatchurrohman, Mochamad; Nafiqoh, Anin
KINDAI Vol 20 No 2 (2024): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v20i2.1569

Abstract

The aim of the research is to explain the role of organizational culture in improving the work performance of WIJABA organizational staff. The research design used in this research is a qualitative method. Going through several stages of observation, requesting permission for the author to research, and conducting interviews. The data source was obtained from primary data through field research, namely interviews with division managers within WIJABA a. The research results show: (1) organizational culture is a habit or behavior that develops from the beginning and is passed down from generation to generation in a community or group so that it continues until there are new members and so on. (2) work performance is the achievement achieved by each individual or team where the achievement has achieved or even exceeded the given target. (3) the role of organizational culture in improving work performance, namely: staff need to improve and develop new innovations, well-maintained communication skills influence leader trust. Therefore, it is important to have weekly meetings to find out the progress of each staff. Keywords: Organizational Culture, Job Performance, Organization Staff, Wijaba
Co-Authors Fatchurrohman, Mochamad Jiadi, Eka Jenny Maharani Putri Kuswandi Manjasari, Putri Vitaliya Ningsih, Kristina Diana Nirmala, Della Sevia