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All Journal Jurnal Ilmu Manajemen (JIM) EKONOMIS : Journal of Economics and Business Media Mahardhika JABE (Journal of Applied Business and Economic) Jurnal Perilaku dan Strategi Bisnis Jurnal Ilmiah Edunomika (JIE) juremi: jurnal riset ekonomi International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Penelitian Inovatif Improvement: Jurnal Manajemen dan Bisnis KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi SENTRI: Jurnal Riset Ilmiah Jurnal Ilmu Sosial Humaniora Indonesia Journal of Artificial Intelligence and Digital Business Journal of Applied Economics in Developing Countries Ekomania Jurnal Bisnis Kreatif dan Inovatif Review of Management, Accounting, and Business Studies Jihapenmas International Journal of Economics, Business and Innovation Research International Journal of Islamic Finance (IJIF)
Mochamad Fatchurrohman
STIE Mahardhika
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Is Consumer Buying Influenced By Interested On Packaging Design? Dika Prayogi; Laras Mei Purbianti; Nanik Kustiningsih; Sri Rahayu; Mochamad Fatchurrohman
International Journal Of Education, Social Studies, And Management (IJESSM) Volume 2 Issue 1 February 2022
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v2i1.60

Abstract

This study aims to analyze the effect of design packaging in attracting consumers to buy Crazy Kres’es Product. Kres. Marketing strategies that can be used by companies have different ways, one of which is determining the packaging design. A product marketed with an eye-catching packaging design can attract a consumer's buying interest. Basically, consumers buy a product because they are lulled by the visuals of a product, therefore by paying attention to the visual aspect of packaging design which consists of five indicators, namely color, shape, graphic illustrations and aesthetics, it can attract potential consumers to buy.
Peranan Budaya Organisasi Untuk Meningkatkan Motivasi Dan Kinerja Guru Dan Karyawan Mochamad Fatchur Rohman; Rizka Aisyanti
Improvement: Jurnal Manajemen dan Bisnis Vol 2 No 2 (2022): Volume 2 No. 2 September 2022
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v2i2.13694

Abstract

From a good organizational culture, the company wants good performance by employees so that they can compete in this modern era. If the company has employees with very high motivation, it is certain that the company will find it easier to achieve the expected goals. This study aims to determine how big the role of organizational culture on the motivation of the performance of teachers and employees at SDI. This research uses descriptive qualitative method by combining primary secondary data by using purposive sampling, namely the way of collecting information specimens based on several considerations. The results of this study indicate that organizational culture greatly influences the motivation and performance of teachers and employees at SDI.Dari budaya organisasi yang baik perusahaan menginginkan kinerja yang baik oleh karyawan agar dapat berkompetisi di era modern seperti ini. Jika perusahaan mempunyai karyawan dengan memiliki motivasi yang sangat tinggi dapat dipastikan perusahaan tersebut akan lebih mudah untuk mencapai tujuan yang diharapkan. Penelitian ini bertujuan untuk mengetahui seberapa besar peranan budaya organisasi terhadap motivasi kinerja guru dan karyawan di SDI. Dalam penelitian ini menggunakan metode kualitatif deskriptif dengan menyatukan data primer sekunder dengan menggunakan cara purposive sampling yaitu cara pengumpulan spesimen informasi berdasarkan beberapa pertimbangan. Hasil dari penelitian ini dengan menunjukkan bahwa budaya organisasi sangat berpengaruh kepada motivasi dan kinerja guru dan karyawan di SDI.Keywords: Organizational culture, motivation, performance
Strategi Pemasaran Online dan Offline dalam Meningatkan Penjualan Outlet Makbule Devi Amiliana; Mochamad Fatchurrohman; Parwita Setya Wardhani
Jurnal Ilmu Sosial Humaniora Indonesia Vol 2 No 2 (2022): JISHI - Desember 2022
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jishi.30

Abstract

Persaingan di dunia bisnis yang semakin ketat saat ini, menyebabkan sangat  berperannya media sosial dalam pemasaran bisnis online. Oleh karena itu strategi pemasaran yang tepat untuk menjual produk secara online maupun offline sangat diperlukan. Peran media sosial sangat mendukung peluang usaha yang semula dilakukan secara offline, diharapkan akan semakin dikenal dan berkembang kedepannya. Peran penting situs media onlie ini memliki kemampuan yang sangat dinamis dan efisian dalam sebuah bisnis usaha. Maka penelitian ini dilakukan untuk menjawab Strategi pemasaran apa yang efektif untuk Outlet Makbule? Penelitian ini menggunakan metode bersifat kualitatif dengan jenis deskriptif, yaitu metode yang lebih mudah didapatkan dari hasil observasi dan wawancara mendalam kepada konsumen Outlet Makbule.  Penelitian ini menunjukkan bahwa terdapat perbedaan dan persamaan strategi pemasaran yang di gunakan untuk memasarkan produk-produk Outlet Makbule, baik dengan menggunakan sistem online mauoun offline. Persamaan menggunakan system online dan offline adalah sama-sama menawarkan produk yang dipasarkan dengan harga yang terjangkau dengan kualitas yang dijamin. Sedangkan perbedaanya, bahwa sistem online memanfaatkan semua media sosial dan aplikasi yang menunjang penjualan, dengan menggunakan fasilitas intenet atau media sosial yang ada, sedangkan sistem offline Outlet Makbule menyediakan tempat yang cukup strategis untuk para pembeli agar bisa menikmati hidangan di tempat dan bisa melakukan penjualan langsung dengan para pembeli. Kedua sistem penjualan, baik offline maupun online bisa memberikan kontribusi yang baik untuk penjualan produk-produk outlet Makbule
Strategi Pemasaran dan Penjualan dengan Pendekatan Analisa SWOT pada Produk Usaha Leche Mochamad Fatchurrohman; Noneng R Sukatmadiredja; Bambang Sri Wibowo; Ajeng Nurwinda Desiane
Jurnal Penelitian Inovatif Vol 3 No 1 (2023): JUPIN April 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.109

Abstract

Leche merupakan salah satu usaha minuman yang berbahan dasar susu di Surabaya yang cukup banyak diminati oleh berbagai kalangan masyarakat. Tujuan dilakukannya penelitian ini adalah untuk mengetahui dan menganalisa strategi pemasaran dan penjualan yang digunakan dalam produk usaha leche. Metode yang digunakan pada penelitian ini yaitu metode analisis kualitatif deskriptif menggunakan analisis SWOT. Teknik pengambilan data yang digunakan dalam penelitian ini yaitu dengan cara observasi dan studi pustaka. Hasil penelitian dari analisis SWOT pada usaha “Leche” menunjukan bahwa usaha ini berada pada kuadran III, dimana hal ini menggambarkan bahwa posisi usaha berada pada kondisi yang memiliki kekuatan internal lemah. Sehingga, para produsen dari udaha tersebut harus melakukan upaya untuk memberikan peluang lebih dan mendapatkan peluang yang lebih baik lagi di pasar dagang. Oleh karena itu, strategi yang harus digunakan Leche yaitu melalui strategi marketing mix strategi dengan mengupayakan antara produk, price, dan juga promotion berjalan dengan baik sehingga konsumen dapat menerima informasi dengan jelas dan mempermudah mereka untuk melakukan pemesanan dengan baik.
Pemanfaatan Media Sosial Sebagai Sarana Promosi Sarung Pada Sarung Bagus ID Wahyuni Nur Afifah; Mochamad Fatchur Rohman; Noneng R Sukatmadiredja
Jurnal Ilmu Sosial Humaniora Indonesia Vol 3 No 1 (2023): JISHI - Juni 2023
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jishi.105

Abstract

Kemunculan teknologi komunikasi (internet) mampu menghadirkan berbagai perubahan dalam kehidupan sosial manusia. Dengan munculnya alat komunikasi seperti smartphone serta media sosial memudahkan kita dalam berkomunikasi dan berbagi informasi dengan siapa saja dan dimana saja. Komuniksi pemasaran merupakan upaya untuk menjadikan seluruh kegiatan pemasaran dan promosi perusahaan dapat menghasilkan citra atau image yang bersifat satu atau konsisten bagi konsumen. Muhajirin Center (MC) adalah lembaga pendidikan dan sosial dibawah naungan Yayasan Masjid Al Muhajirin. Didirikan sebagai lembaga yang fokus menyelenggarakan dan mengembangkan pendidikan dan sekarang memulai dibidang pakaian muslim. Penelitan ini menggunakan metode studi kasus dengan metode deskriptif kuantitatif. Hasil penelitian ini diketahui dimana pemanfaatan media sosial sangat berpengaruh terhadap tingkat social selling. Strategi bisnis yang kami lakukan dalam menghadapi persaingan di bidang usaha jenis ini yaitu mempromosikan produk melalui pendekatan secara langsung kepada kerabat, saudara dan sisanya di promosikan melalui media online dan melakukan pemasaran menggunakan media sosial tiktok. Dan berdasarkan hasil analisis data diperoleh hasil yang sangat signifikan, sehingga dapat dikatakan pengaruh dari pemanfaatan media sosial terhadap tingkat penjualan adalah positif.
CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL Salsabilla Aulia Az Zahrah; Leonard Adrie Manafe; Titis Tatasari; Mochamad Fatchurrohman; Fajar Tenovita Sari
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.688

Abstract

This study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customers. This research provides valuable insights for stakeholders, including e-wallet companies, merchants, and local governments, in increasing e-wallet adoption in Haus! Siwalankerto. The indicators used to see perceptions are perceptions of convenience, usability and risk. This research shows that: First, Perceived Convenience, most customers agree that e-wallets provide many conveniences; Second, Perceived Usefulness shows that the majority of customers agree that during payment transactions they use e-wallets; Third, Risk Perception shows that a small proportion agree that e-wallet payments are very low risk. Research show, it can be seen from the large number of customer interests, it shows that almost all use e-wallet payments as a non-cash payment instrument. Then the use of e-wallets on Haus! Siwalanketo is influenced by these three perceptions.
PENGARUH POST PURCHASE REMORSE TERHADAP NEGATIVE EMOTIONS, LEVEL OF SATISFACTION, EXTENT OF RUMINATION DAN BRAND SWITCHING (STUDI PADA KONSUMEN GENERASI Y PENGGUNA SMARTPHONE DI INDONESIA) Baramadya; Purwanto; Mochamad Fatchurrohman
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.793

Abstract

The purpose of this study was to determine the effect of post-purchase remorse on the level of satisfaction, the extent of rumination and brand switching, the effect of post-purchase remorse on negative emotions and level of satisfaction, the effect of post-purchase remorse on negative emotions and the extent of rumination. The population and sample in this study are all smartphone users in the millennial generation in Indonesia who have financial independence. By using the purposive sampling method, the number of samples in this study was 171 respondents. The analysis technique used is Structural Equation Modeling (SEM) using the Analysis of Moment Structures (AMOS) version 24.0 program. The results showed a significant influence between the variables of post-purchase remorse, level of satisfaction, negative emotions, extent of rumination, and brand switching. Insignificant influence occurs in the relationship of negative emotion variables to level of satisfaction and extent of rumination..  
ANALISIS GAYA KEPEMIMPINAN DALAM MENINGKATKAN EFEKTIVITAS KINERJA KARYAWAN PADA PT GRAHA SERIBU SATU JAYA Mochamad Fatchurrohman; M. Syamsul Ma’arif; Fanny Dwi Puspitasari
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.794

Abstract

To maximize business outcomes and ensure customer satisfaction, it is crucial to enhance the performance of the staff. The objective of this study is to ascertain the leadership model employed by PT Graha Seribu Satu Jaya and to evaluate its effectiveness in improving employee output at PT Graha Seribu Satu Jaya. The methodology for data collection, analysis of results, and drawing conclusions is an integral part of the qualitative research approach. Literature review, in-depth observations, and extensive interviews with four employees and production supervisors were used as data sources. The research findings are based on the democratic management approach adopted by PT Graha Seribu Satu Jaya. Production supervisors value each other's potential by engaging in activities expected to enhance employee performance effectiveness, the utilization of training, employee performance effectiveness, employee capabilities, and the extent to which employees rely on others for assistance. Employees do not feel sufficiently motivated, leading to a lack of initiative in their work.
DAMPAK GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA KANTOR TUKANG KIRIM CABANG SURABAYA Anggita Putri Ananda; Etin Puspita Sari; Fianita Malati; Mochamad Fatchurrohman
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.795

Abstract

Writing this article aims to find out the impact or leadership aty on the work of the Surabaya branch delivery workers,to achieve the employee performance goals expected by the company, a leader must be able to unite himself to subordinates or employees in order to create a good bomd beetwen leaders and subordinates. To achieve this goal, of course, it is not only to leader who carriesout the work bond, but the subordinates or employees must also support each other. Members are expected to manage good workers so that they can rely on them for the members’ goals, because managing bad workers is bad for the company and business achievements. In this study using qualitatif research with data collection techniques through field studies by means of interviews.
IMPLEMENTASI AKUNTANSI KEUANGAN BERBASIS SAK ETAP DALAM PENYUSUNAN LAPORAN KEUANGAN AGEN BRILINK : STUDI KASUS PADA CV. TIGA PERMATA Rievca, Savira; Mochamad Fatchur Rohman
Ekomania Vol. 10 No. 2 (2023): Desember 2023
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial statements have a function as a tool to regulate the management between income and expenses, analyze financial performance that can provide information related to financial position, to research profit or loss, and others that are used and manage finances so that they are used regularly. The purpose of this research is to find out how to apply and understand the accounting recording method for micro-entrepreneurs Agent Brilink CV. Tiga Permata and whether it is in accordance with the standards set by the government. FSA EWPA was established with the aim of facilitating entities without public accountability such as business in one accounting period. Agent Brilink CV. Tiga Permata was chosen as the research sample using convenience sampling method with qualitative descriptive analysis method. The results of this study indicate that the understanding of the staff and employees regarding the Financial Accounting Standards for Entities Without Public Accountability (FSA EWPA) is still very simple, due to the lack of knowledge of the staff and employees regarding the technical aspects of preparing financial statements based on FSA EWPA. The Brilink CV Tiga Permata agent feels that a financial report showing cash out, in and profit and loss is sufficient
Co-Authors Abadi, Rukhul Ainur Rohman Ajeng Nurwinda Desiane Alfiyatussholichah Alfiyatussholichah, Alfiyatussholichah Ananda Dawam, Putri Tariza Anggita Putri Ananda Anggita Vira Yunita Arfie Laillya Azrawanda Putri Ayu Devina Putri Azhara, Chovinisca Ramadhani Bambang Sri Wibowo Baramadya Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Della Amanda Safira Putri Desvita Uno Henvi Devi Amiliana Devine Paramitha W Diana Pujiyani Dika Prayogi Elisabeth, Damarsari Ratnasahara Elsa Sefrillia Emmywati Endri Haryati Etin Puspita Sari Etin Puspita Sari Etin Puspita Sari Evi Thelia Sari Fajar Tenovita Sari Fajar Tenovita Sari Fanny Dwi Puspitasari Fianita Malati Fitrianty, Rifda Hayati, Cucu Ike Nur Fadlilah Iman Supriadi Irfana, Maisyatus Su'adaa Khakim, M. Azizul Kusmayati, Nindya Kartika Kustiningsih, Nanik Lailul Hidayat Laras Mei Purbianti Leonard Adrie Manafe Lindra Dwi Pramudya Luluk Masluka M. Syamsul Ma’arif M.M., Noneng R Sukatmadiredja Maghfiroh, Rahma Ulfa Muhammad Gunawan Wibisono, Muhammad Gunawan Muhammad Lutfi Mukhtar Nafiqoh, Anin Natalia Margaretha Noneng R Sukatmadiredja Noneng R Sukatmadiredja Noneng R Sukatmadiredja Octavia Yasmin Putri Pratiwi Parwita Setya Wardhani Parwita Setya Wardhani Parwita Setya Wardhani Priscadella Putri Christiyanti Purbo Kuncoro, Hanggoro Purwanto Purwanto Purwanto Purwanto, Purwanto Puspitasari, Fanny Dwi Reshita Putri maharani Rhohmawati, Iin Rievca, Savira Rizka Aisyanti Rony, Zahara Tussoleha Rosi, Fathur Salsabilla Aulia Az Zahrah Sari, Anita Kartika Sari, Etin Puspita Sari, Fajar Tinovita Shobikin Shobikin Shobikin Shobikin, Shobikin Siti Maulydia Islandi Soesilawati Soema Atmadja Sri Rahayu SRI RAHAYU Syahbani, Ahmad Tatik Prihatini Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tenovita Sari, Fajar Tesar Buri Anggara Titis Tatasari Titis Tatasari Veronica Yulia Rachma Vilonia, Neyva Talitha Wahyu Handayani Wahyuni Nur Afifah Wibowo, Teguh Setiawan Wulandari, Aisya Fitri Yana Sulistyowati Yuvi Septia Ardhana