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DAMPAK GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA KANTOR TUKANG KIRIM CABANG SURABAYA Anggita Putri Ananda; Etin Puspita Sari; Fianita Malati; Mochamad Fatchurrohman
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.795

Abstract

Writing this article aims to find out the impact or leadership aty on the work of the Surabaya branch delivery workers,to achieve the employee performance goals expected by the company, a leader must be able to unite himself to subordinates or employees in order to create a good bomd beetwen leaders and subordinates. To achieve this goal, of course, it is not only to leader who carriesout the work bond, but the subordinates or employees must also support each other. Members are expected to manage good workers so that they can rely on them for the members’ goals, because managing bad workers is bad for the company and business achievements. In this study using qualitatif research with data collection techniques through field studies by means of interviews.
GAYA KOMUNITAS KARYAWAN UNTUK MENINGKATKAN KINERJA DAN DISIPLIN KERJA PADA PT NSP Mochamad Fatchurrohman; Teguh Setiawan Wibowo; Priscadella Putri Christiyanti; Noneng R Sukatmadiredja; Shobikin
Ekomania Vol. 10 No. 3 (2024): April 2024
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ekomania.v10i3.27

Abstract

This research aims to study and find out how employee communication styles at PT. NSP can contribute to improving work performance and discipline. In a competitive business environment, employee performance and a high level of work discipline are the keys to achieving company success and growth. The application of communication styles in the workplace has become an increasingly relevant concern for managers and human resources practitioners in efforts to create a positive corporate culture. Decision making, communication channels, and character. This researcher uses a post-positivism paradigm, and this research uses qualitative methods. The results of this qualitative method show that the communication style of employees at PT. NSP is The Relinguishing Style because they prefer collaboration with teams and deliberation so they can exchange thoughts, input or ideas with other team members. As well as wanting a conducive working atmosphere so that ASNs can work more calmly and quickly.
PEMANFAATAN TEKNOLOGI INFORMASI DAN KOMUNIKASI E-BUSINESS PADA CV DCP Etin Puspita Sari; Mochamad Fatchurrohman; Fajar Tenovita Sari
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9000

Abstract

Data innovation can drive industries and change the way businesses are run. It is not appropriate for the role of e-business information and communication technology to be the main choice in the digital 4.0 era. Due to the growing development of technology in the digital era. Many large companies have used e-commerce information and communication technology to rethink their business strategy. Information and communication technology is a support in the success of a company's product marketing strategy. Technology is a major asset where it is easier for companies to reach customers in global market competition. Information and communication technology or abbreviated as ICT are all technologies related to information handling. Meanwhile, e-business is a business activity involving information systems that are connected to one another and computerized. In this study using a qualitative descriptive analysis research method with the assignment method of interviews. The purpose of this study is to provide an overview of how beneficial the use of e-business information and communication technology is in the hope that all employees can take advantage of e-business information and communication technology systems. Because the large number of respondents chose the strategy of utilizing e-business technology and information, it is appropriate for the government to provide support and monitoring in the form of training and technical guidance within a company for the sake of progress and trade competition in the digital era. Where a company must necessarily follow the development of the era which is increasing in terms of information technology and e-business communication.
Pengembangan E-Business Pada Organisasi Nirlaba Vanili Indonesia Dengan Analisa SWOT Dan Pestel Lindra Dwi Pramudya; Emmywati; Mochamad Fatchurrohman; Damarsari Ratnasahara Elisabeth
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): February 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i1.1148

Abstract

Penelitian ini bertujuan untuk menyelidiki pengembangan e-bisnis di dalam organisasi vanili Indonesia, dengan fokus pada analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan PESTEL (Political, Economic, Social, Technological, Environmental, Legal). Melalui pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dengan pemangku kepentingan kunci dari organisasi tersebut, serta analisis dokumen terkait. Hasil penelitian menunjukkan bahwa adopsi e-bisnis oleh organisasi vanili Indonesia menghadapi sejumlah tantangan, termasuk infrastruktur teknologi yang terbatas, kurangnya pemahaman tentang keuntungan e-bisnis, dan tantangan keamanan data. Namun, penelitian ini juga mengidentifikasi peluang signifikan dalam penggunaan teknologi untuk memperluas jaringan pemasaran, meningkatkan efisiensi operasional, dan meningkatkan akses pasar global. Analisis SWOT dan PESTEL memungkinkan peneliti untuk memahami secara holistik posisi organisasi dalam lingkungan bisnis yang dinamis dan memberikan rekomendasi strategis untuk mengoptimalkan pengembangan e-bisnis mereka di masa mendatang. Hasil dari penelitian ini adalah pengembangan e-bisnis yang ada didalam organisasi Vanili Indonesia yaitu pengembangan sosail media Instagram dan pengembangan Website resmi Vanili Indnonesia dengan memaksimalkan penggunaan media sosial dan website resmi menggunakan desain yang menarik dan informatif agar mitra Vanili Indonesia dan Mitra mudah mengakses dan memhami berbagai informasi yang diberikan.
Upgrading Pengurus BPRS Anggota Asbisindo Jawa Timur Plus Melalui Pelatihan Manfaat Penerapan Teknologi Informasi Tatik Prihatini; Mochamad Fatchurrohman; Shobikin
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 2 (2024): August 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i2.1219

Abstract

The use of information technology in Islamic Rural Banks (BPRS) is still a challenge in itself, especially because of differences in understanding regarding the benefits and need for information technology among BPRS administrators. This lack of understanding often hinders the implementation and adoption of information technology. Several main administrators reject changes made in the field of information technology due to a lack of knowledge about the advantages and benefits to be obtained. Based on this description, this community service aims to improve the understanding of BPRS administrators about the benefits of adopting information technology to improve BPRS performance. In collaboration with Asbisindo, namely the East Java Plus branch of the BPRS association, community service is carried out through socialization to BPRS administrators not only at the main director level but also at other administrator levels including: commissioners, operational directors and at the level of section heads as parties involved in deciding the adoption of information technology. The research method for this community service uses a descriptive qualitative method. The results of this community service research are socialization at all levels of administrators, not only at the director level, which is able to bridge the gap in knowledge and communication in the process of adopting information technology at BPRS. By involving administrators, the adoption of information technology at BPRS can be carried out more effectively, so that the performance and operational efficiency of BPRS can increase as a whole
Systematic Literature Review : Peran Kepemimpinan Wanita dalam Meningkatkan Kolaborasi dan Kinerja Sumber Daya Manusia Titis Tatasari; Mochamad Fatchurrohman
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.760

Abstract

Women's leadership is recognized as a strategic factor driving organizational success through the formation of effective and sustainable team collaboration. Beyond simply directing, women leaders build a conducive work climate where team members are valued, engaged, and have equal opportunities to contribute. Across various sectors, they demonstrate the ability to manage team dynamics with a participatory, collaborative approach, and a focus on healthy interpersonal relationships. This study uses the Systematic Literature Review (SLR) method to describe the role, benefits, and challenges of women's leadership in human resource (HR) development. Twelve articles published between 2020 and 2024 were selected based on the PICOC framework to ensure academic validity. The study results indicate that women's leadership is synonymous with a participatory style, empathy, and open communication that encourages time commitment, the flow of ideas, innovation, and productivity. Women leaders create a psychologically safe work environment, value differences of opinion, and encourage cross-functional collaboration. Their role is increasingly important in the era of flexible work and digital transformation, where empathy and communication are key to maintaining team motivation and productivity. However, challenges such as gender stereotypes, structural barriers, and cultural resistance still limit the effectiveness of women's leadership, especially in strategic positions and high-level decision-making. In many cases, women leaders still have to work harder to gain legitimacy, even though they have the same or even higher qualifications than their male counterparts. Addressing this requires more inclusive organizational policies, gender-based leadership training programs, mentoring, and consistent advocacy for equality. Companies and public institutions must actively create an ecosystem that supports women's leadership development, including equal access to strategic career opportunities.
Strategi Pemasaran Dengan Media Sosial Marketing Pada Penjualan Produk Totebag Colour.Fun Purbo Kuncoro, Hanggoro; Diana Pujiyani; Devine Paramitha W; Desvita Uno Henvi; Octavia Yasmin Putri Pratiwi; Mochamad Fatchurrohman; Etin Puspita Sari
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.845

Abstract

Penelitian ini dilaksanakan untuk menjelaskan hasil keefektifan penggunaan media sosial marketing pada bisnis totebag dan kanvas “Colour.Fun”. Hal tersebut akan mempermudah pemilik bisnis untuk merancang strategi dan pengambilan keputusan ke depan terkait bisnisnya. Penelitian ini menggunakan metode kualitatif dengan subjek yang diambil adalah pemilik bisnis Colour.Fun, yang mana merupakan lima orang mahasiswa semester lima berasal dari STIE Mahardhika Surabaya. Objek penelitian ini adalah produk totebag dan kanvas “Colour.Fun”. Data penelitian ini didapatkan dari hasil wawancara, observasi, dan dokumentasi dengan teknik triangulasi sumber. Peneliti menemukan bahwa Colour.Fun telah menerapkan 3 strategi pemasaran, yaitu whatsapp, instagram, dan event-event seperti bazar dan Car Free Day. Hasil dari penelitian ini menunjukkan bahwa strategi pemasaran menggunakan WhatsApp merupakan strategi yang paling efektif jika dibandingkan dengan menggunakan Instagram maupun event-event tertentu.
Penerapan Digital Marketing Sebagai Upaya Peningkatan Penjualan Brand Produk KimbapWey Della Amanda Safira Putri; Ike Nur Fadlilah; Siti Maulydia Islandi; Ayu Devina Putri; Veronica Yulia Rachma; Mochamad Fatchurrohman; Noneng R Sukatmadiredja
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.851

Abstract

Abstrak: Digital marketing di era industri 4.0 merupakan pendekatan alternatif untuk mempromosikan dan memasarkan merek dan produk para pelaku usaha sebagai kegiatan (PKM). Mahasiswa memiliki banyak kesempatan untuk mengembangkan ide kreatif untuk produk atau jasa baru dan berinovasi. Program PKM juga membantu meningkatkan kemampuan , pengetahuan, dan pengalaman berwirausaha. Melalui program kewirausahaan ini, kita juga dapat mempelajari berbagai macam proses pembuatan kimbab. Dengan menggunakan teknologi digital, penjualan dan pemantauan kebutuhan pelanggan menjadi lebih mudah. Pelanggan juga dapat dengan mudah memenuhi keinginan mereka dari mana saja dengan mengunjungi platform, toko online, atau akun media sosial lainnya. Tujuan penulisannya adalah untuk memanfaatkan media sosial dan memasarkan produk dan bisnis secara online. Untuk mencapai tujuan ini, penggunaan pemasaran digital sangatlah penting. Selain menawarkan peluang bagi pelaku usaha untuk menjadi lebih kreatif dalam mendesain packaging produk untuk menarik pelanggan dan meningkatkan nilai jual produk, edukasi ini juga berkaitan dengan pemasaran dan promosi. Untuk meningkatkan performa platform digital, packaging dan logo harus digunakan sebagai identitas merek image Kimbabwey. Diharapkan artikel ini akan membantu pelaku UMKM menerapkan pemasaran digital dengan baik dan menyesuaikan diri dengan perubahan lingkungan. Kata Kunci : Peningkatan, Digital, Pemasaran Abstract: Digital marketing in the industrial era 4.0 is an alternative approach to promote and market the brands and products of business actors as activities (PKM). Students have many opportunities to develop creative ideas for new products or services and innovate. The PKM program also helps improve entrepreneurial skills, knowledge, and experience. Through this entrepreneurship program, we can also learn various kinds of kimbab making processes. By using digital technology, sales and monitoring customer needs become easier. Customers can also easily fulfill their wishes from anywhere by visiting platforms, online stores, or other social media accounts. The purpose of writing is to leverage social media and market products and businesses online. To achieve this goal, the use of digital marketing is essential. In addition to offering opportunities for business actors to be more creative in designing product packaging to attract customers and increase product selling value, this education is also related to marketing and promotion. To improve the performance of digital platforms, packaging and logos must be used as Kimbabwey's brand image identity. It is hoped that this article will help MSME players implement digital marketing well and adapt to environmental changes. Keyword : Improvement, Digital, Marketing
Strategi Efektif Pengendalian Persediaan Barang Jadi Dalam Bisnis Mochi Ao Daifuku: Meningkatkan Efisiensi Dan Kelayakan Operasional Anggita Vira Yunita; Arfie Laillya Azrawanda Putri; Yana Sulistyowati; M.M., Noneng R Sukatmadiredja; Ainur Rohman; Mochamad Fatchurrohman; Lailul Hidayat
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.865

Abstract

Perkembangan bisnis makanan saat ini mengalami pertumbuhan yang cukup pesat. Pasalnya semakin banyak makanan baru yang kian bermunculan dan berinovasi. Salah satunya adalah bisnis makanan manis mochi “Ao Daifuku” atau mochi biru yang mengangkat tema dari negeri bunga Sakura Jepang. Penelitian ini dilakukan untuk mengeksplorasi penerapan perencanaan dan pengendalian persediaan barang jadi dalam bisnis mochi “Ao Daifuku” yang meliputi persiapan stok barang yang siap jual, penanganan dan progres penjualan, laporan data stok sisa persediaan bahan baku jadi dengan barang fisik yang ada. Tujuan penulisan ini adalah untuk mengetahui penerapan perencanaan, pengendalian persediaan barang jadi dan meningkatkan efisiensi operasional dan kelayakan bisnis. Melalui observasi dan praktik lapangan yang mendalam, penulis menganalisis langkah konkret yang diambil oleh bisnis mochi Ao Daifuku dalam manajemen stok produk jadi, proses produksi, dan distribusi. Temuan ini memberikan wawasan mendalam tentang bagaimana strategi pengendalian persediaan yang terintegrasi dapat membawa perbaikan signifikan dalam efisiensi operasional, mengoptimalkan ketersediaan produk, dan memperkuat posisi Ao Daifuku di industri kuliner.
PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA, DAN INSENTIF TERHADAP KINERJA KARYAWAN DI PT. ABC Ananda Dawam, Putri Tariza; Evi Thelia Sari; Parwita Setya Wardhani; Mochamad Fatchurrohman
KINDAI Vol 21 No 1 (2025): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v21i1.2036

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, motivasi kerja, dan insentif terhadap kinerja karyawan di PT. ABC. Populasi dari penelitian ini adalah seluruh karyawan bagian produksi PT. ABC sejumlah 111 responden. Penelitian ini menggunakan metode kuantitatif dengan model analisis regresi linier berganda. Data diolah menggunakan SPSS V.21.0 for windows. Hasil penelitian menunjukkan bahwa variabel lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung = 4,388 > t tabel = 1,98238, variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung = 5,294 > t tabel = 1,98238, dan variabel insentif berpengaruh negatif dan signifikan terhadap kinerja karyawan dengan nilai t hitung -2,416 < t tabel = 1,98238. Dari ketiga hasil tersebut menunjukkan bahwa lingkungan kerja, motivasi kerja, dan insentif terhadap kinerja karyawan berpengaruh secara parsial. Untuk pengujian secara simultan, diperoleh hasil bahwa semua variabel secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan. Kata kunci: lingkungan kerja, motivasi, insentif, kinerja