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All Journal Journal of Tourism Sustainability
Rachim, Amanda Rizka
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Strategy of Potential Cevelopment of Cacaban Kidul Village, Purworejo Regency, Central Java Province as a Tourism Village Iqlima Ramadhani; Hendraningrum, Rr Adi; Rachim, Amanda Rizka; Isfina Rusvitasari; Nurizki, Reza
Journal of Tourism Sustainability Vol. 3 No. 2 (2023): Volume 3 Number 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i2.93

Abstract

Cacaban Kidul Village has various potentials that can be developed as a tourism village. Among them are natural tourism and community based tourism. However, in developing the potential of Cacaban Kidul Village there are still several internal and external factors faced by Cacaban Kidul Village, which influence the development of the village's tourism potential. This study aims to analyze tourism potential, identify internal and external factors that influence the development of tourism potential, and provide alternative strategies in developing tourism potential in Cacaban Kidul Village. This research is a research that uses qualitative methods with a descriptive approach. The data analysis used is SWOT analysis to determine and provide an overview of strategies that can be carried out for the development of tourism potential in Cacaban Kidul Village, Purworejo Regency, Central Java.
Building Better Communication in Tourism: How Cultural Competence and Language Skills Shape Service Performance Rachim, Amanda Rizka; Salam, Dicky Arsyul
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.153

Abstract

In today's globalized tourism sector, frontline employees are increasingly expected to navigate intercultural interactions with Competence and agility. This study develops and empirically tests a structural model linking intercultural Competence, foreign language proficiency, organizational support, and international experience to communication self-efficacy, influencing strategic communication behaviors and enhancing communicative performance. Drawing on social cognitive theory, the model conceptualizes communication self-efficacy as a psychological bridge between underlying competencies and behavioral outcomes. Data were collected from 256 tourism professionals using a structured questionnaire and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that communication strategies significantly predict communicative performance and that communication self-efficacy strongly predicts strategic communication use. Foreign language proficiency, intercultural Competence, and organizational support each significantly enhanced self-efficacy, while international experience showed only a marginal effect. The findings advance theoretical understanding by positioning self-efficacy as a behavioral enabler that converts potential into performance. Practically, the study underscores the importance of integrated training models that go beyond technical knowledge to build confidence, strategic awareness, and organizational support. For tourism organizations aiming to deliver culturally responsive service, the results highlight the need to invest in skill development and empowering employees to act confidently in culturally complex settings.
Co-Authors Dicky Arsyul Salam Hendraningrum, Rr Adi Iqlima Ramadhani Isfina Rusvitasari Nurizki, Reza