Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Journal of Tourism Sustainability
Octaviani, Natasya
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
A Pathway to a Better Future: Community-Based Tourism for Local Economic Growth in Sayan Village, Ubud Octaviani, Natasya; Meliana, Magsyanda; Yudhistira, Putu Gde Arie
Journal of Tourism Sustainability Vol. 3 No. 3 (2023): Volume 3 Number 3 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i3.104

Abstract

Community-Based Tourism (CBT) has become increasingly popular in recent years. This is due to the increasing interest of tourists in traveling more authentically. The CBT concept seeks to create sustainable tourism that positively impacts the local economy. Sayan Tourism Village is one of the Tourism Villages that has implemented the concept. The purpose of this study is to analyze the contribution of CBT in supporting local economic growth in Sayan Tourism Village. The research method used is qualitative research with an exploratory study approach. Data were collected through literature review, observation, and interviews with the Village Government and tourism industry players in Sayan Tourism Village. The results showed that the implementation of CBT in Sayan Tourism Village has had a positive impact on the local economy.
Encouraging Pro-Environmental Behavior Through Environmental Communication Based on Tri Hita Karana Octaviani, Natasya; Meliana, Magsyanda; Yudhistira, Putu Gde Arie
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.122

Abstract

Tri Hita Karana (THK), a core Balinese philosophy emphasizing harmony between religious, human, and environmental values, is a guiding principle in tourism development and environmental communication. This study analyzed the effectiveness of environmental communication practices rooted in THK at Melasti Beach. Employing a qualitative case study approach, data collection methods included observation, document analysis, and in-depth interviews with key stakeholders such as the customary leader of Ungasan Village, Melasti Beach managers, local community members, and tourists. Data triangulation was used to validate findings and ensure reliability. The research findings reveal that environmental communication based on THK principles has effectively fostered pro-environmental behaviors among stakeholders. By integrating spiritual reverence, social cohesion, and ecological care, implementing THK-oriented communication strategies at Melasti Beach has preserved the natural environment and strengthened community engagement and cultural integrity. This study underscores the potential of local wisdom like THK to inspire sustainable tourism practices and environmental stewardship in Bali and beyond.
Shared Memories, Shared Stories: How Memorable Travel Experiences, Destination Attachment, and Tourist Satisfaction Drive sWOM Intentions Octaviani, Natasya; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.11

Abstract

Social media has become an important platform for sharing travel experiences, where information tourists share can influence prospective tourists' perceptions and decision-making processes. Understanding what motivates tourists, particularly Generation Z tourists, to share their experiences on social media is critical for destinations and marketers. This study investigates the influence of memorable travel experiences on social word-of-mouth (sWOM) intentions of Generation Z tourists in Indonesia through the mediating roles of destination attachment and tourist satisfaction. Additionally, this study examines how positive emotions moderate the relationship between memorable travel experiences on both mediators. This quantitative study used purposive sampling to collect data from 519 Indonesian Generation Z tourists, which was then analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The findings show that memorable travel experience directly influences sWOM intentions. Destination attachment and tourist satisfaction positively mediate the relationship between MTE and sWOM Intention. However, the moderating effect of positive emotions was not supported, indicating that positive emotions did not strengthen the relationship between memorable travel experiences and the two mediators. This study is beneficial for tourism practitioners, as understanding these dynamics can help enhance sWOM intentions and optimize positive online recommendations to attract and retain Generation Z tourists.
Co-Authors AA Sudharmawan, AA Meliana, Magsyanda Putu Gde Arie Yudhistira