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All Journal Jurnal Manajemen Teori dan Terapan Journal of Tourism Sustainability
Meliana, Magsyanda
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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A Pathway to a Better Future: Community-Based Tourism for Local Economic Growth in Sayan Village, Ubud Octaviani, Natasya; Meliana, Magsyanda; Yudhistira, Putu Gde Arie
Journal of Tourism Sustainability Vol. 3 No. 3 (2023): Volume 3 Number 3 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i3.104

Abstract

Community-Based Tourism (CBT) has become increasingly popular in recent years. This is due to the increasing interest of tourists in traveling more authentically. The CBT concept seeks to create sustainable tourism that positively impacts the local economy. Sayan Tourism Village is one of the Tourism Villages that has implemented the concept. The purpose of this study is to analyze the contribution of CBT in supporting local economic growth in Sayan Tourism Village. The research method used is qualitative research with an exploratory study approach. Data were collected through literature review, observation, and interviews with the Village Government and tourism industry players in Sayan Tourism Village. The results showed that the implementation of CBT in Sayan Tourism Village has had a positive impact on the local economy.
Encouraging Pro-Environmental Behavior Through Environmental Communication Based on Tri Hita Karana Octaviani, Natasya; Meliana, Magsyanda; Yudhistira, Putu Gde Arie
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.122

Abstract

Tri Hita Karana (THK), a core Balinese philosophy emphasizing harmony between religious, human, and environmental values, is a guiding principle in tourism development and environmental communication. This study analyzed the effectiveness of environmental communication practices rooted in THK at Melasti Beach. Employing a qualitative case study approach, data collection methods included observation, document analysis, and in-depth interviews with key stakeholders such as the customary leader of Ungasan Village, Melasti Beach managers, local community members, and tourists. Data triangulation was used to validate findings and ensure reliability. The research findings reveal that environmental communication based on THK principles has effectively fostered pro-environmental behaviors among stakeholders. By integrating spiritual reverence, social cohesion, and ecological care, implementing THK-oriented communication strategies at Melasti Beach has preserved the natural environment and strengthened community engagement and cultural integrity. This study underscores the potential of local wisdom like THK to inspire sustainable tourism practices and environmental stewardship in Bali and beyond.
From Fear to Adventure: How Trust, Risk, and Behavior Control Influence Gen Z's Solo Travel Intention Meliana, Magsyanda; Yudhistira, Putu Gde Arie
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i1.62589

Abstract

Objective: This study investigates the relationship between perceived risk and perceived behavioural control on Gen Z's solo travel intention mediated by trust. Design/Methods/Approach: A purposive sampling method was used to collect data through an online questionnaire using Microsoft Forms. A total of 404 respondents were collected from Gen Z. Data analysis was conducted using PLS-SEM through outer and inner models by using SmartPLS 4. Findings: The findings suggest that perceived risk and perceived behavioural control have a direct impact on solo travel intention. In addition, the mediating effect of trust has an indirect impact on solo travel intentions. Originality/Value: This study adds the mediating effect of trust in testing risk factors and behavioural control on Gen Z's solo traveling intention. The context of solo traveling remains under-researched in Gen Z, due to the relatively new phenomenon of solo traveling and the lack of Gen Z solo travellers.  This research aims to fill the gap by highlighting these important aspects. Practical/Policy implication: This research provides several implications for practitioners, stakeholders and app developers in the tourism industry in making decisions to develop safe solo travel for potential solo travellers. Building cooperation to ensure safe destinations for solo travellers, creating solo travel apps, promoting safe solo travel on social media, and building flexible policies.
Co-Authors AA Sudharmawan, AA Octaviani, Natasya Putu Gde Arie Yudhistira