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All Journal Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Muhammad Rifal Ramadhan
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Public Health Social Sciences

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Pengembangan Pemasaran Sayuran Organik pada CV Reja Mayur Melalui Sosialisasi Green Marketing Hilman Hasibur Rohman; Eliada Samuel Pasaribu; Muhammad Rifal Ramadhan; Autika Pramesti Ayu Hadi Pratiwi; Fatchur Rozci
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 1 (2024): Januari : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i1.118

Abstract

The growing awareness of public health and environmental sustainability has increased the demand for organic products, particularly vegetables. CV Reja Mayur, as a producer of organic vegetables, plays a crucial role in meeting the needs of the growing market. In the competitive organic vegetable industry, innovative and sustainable marketing strategies are crucial. Green marketing, focusing on environmental sustainability and social responsibility, can be a solution to enhance brand visibility and build relationships with consumers who are concerned about sustainability. Community service activities were conducted at CV Reja Mayur, located in Desa Claket and Mligi, Kecamatan Pacet, Kabupaten Mojokerto, using the method of green marketing socialization. The results of this activity indicate that green marketing can highlight the positive impact of CV Reja Mayur's organic vegetable products on the environment. CV Reja Mayur can implement measures such as strengthening transparency, involving consumers in sustainability initiatives, utilizing social media, obtaining organic certification, and innovating in products and business processes. After receiving green marketing socialization, it is expected that CV Reja Mayur can enter a more sustainable marketing era and capitalize on the potential market that increasingly values organic products and sustainability.
Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM Bu Wati di Desa Sumberejo Kabupaten Pasuruan Muhammad Rifal Ramadhan; Fatchur Rozci
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 1 No. 1 (2023): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v1i1.232

Abstract

UMKM actors are one of the jobs of the majority of the people in Sumberejo Village. The lack of information and technology for UMKM regarding social media technology in Industry 4.0 which is very helpful for UMKM to make sales online. Community service activities are carried out with outreach and assistance to provide knowledge and application of social media to market UMKM products. This activity went through four stages, namely the planning, preparation, socialization, and mentoring stages. Socialization and mentoring activities are carried out by teaching social media which consists of registration to completion. The existence of socialization regarding social media can help UMKM actors to facilitate sales in Industry 4.0
Penanganan Pascapanen Kopi Pada UMKM Kopi Kutjur di Desa Sumberrejo Kecamatan Purwosari Oktavyan Dwi Irianto; Nadhif Syathiril Anwar; Muhammad Rifal Ramadhan; Elvin Syah Huzaimi; Fatchur Rozci
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1149

Abstract

UMKM actors are one of the jobs of the majority of the people in Sumberejo Village. The lack of information and technology for UMKM players regarding the use of E-Commerce, which really helps UMKM actors to make sales and payments online. Community empowerment activities are carried out by outreach and assistance to provide knowledge and application of E-Commerce to market UMKM products. This activity went through two stages, namely the observation and interview stages. Observation and interview activities are carried out by creating E-Commerce which consists of registration to completion. The existence of socialization regarding E-Commerce can help UMKM actors to facilitate the sale and payment of UMKM products.
Co-Authors Autika Pramesti Ayu Hadi Pratiwi Eliada Samuel Pasaribu Elvin Syah Huzaimi Fatchur Rozci Hilman Hasibur Rohman Nadhif Syathiril Anwar Oktavyan Dwi Irianto