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All Journal YUME : Journal of Management Pinisi Business Administration Review
Lutfi Uluelang, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Internal Creative Economy-Based MSME Development Strategy Obtaining Profit Margin in Tompotikka Village, Palopo City Lutfi Uluelang, Muhammad; Sucianti, Riska; Fadillah, Andi Nur; Rizal, Rizal
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51859

Abstract

Creative economy-based MSMEs in optimizing profit margins in Tompotikka Village, Palopo City, namely by using the first strategy, the price offered greatly influences income because the more affordable the price, the more people will be interested in buying products from an MSME. Second, the strategy that is most widely used is the fifth strategy, namely that products have various variants. The more types of products offered, the more choices and interest there will be in shopping at an MSME. Third, the most widely used strategy is the simplest strategy, namely promotion carried out on the internet media. It cannot be denied that nowadays the use of internet media has a big influence on income because there is a lot of internet use not only among teenagers but also among adults and adults. children. Fourth, the strategy that is widely used is strategy seven, namely the product is sold to the figure exclusively. This strategy allows the public to know the place and not need to look for where to buy products from MSMEs, just come to the figure, the community can immediately enjoy it. Fifth, the strategy that is widely used is the third strategy, namely the product model following current fashion trends. If a business continues to develop its business by looking at the latest trends, the greater the profits it will be in seeing the needs of society which are always changing at any time and with the times. Sixth, the strategy that is widely used is the sixth strategy, namely that the product is not easily damaged. The stronger the product from an MSME, the greater the consumer's desire to buy because they will think about how to use a product so that it can be used for a long time.
Evaluasi Pengaruh Strategi Manajemen Arus Kas terhadap Stabilitas Keuangan Perusahaan di Masa Krisis Ekonomi Satriani, Satriani; Hartina H, Dwi Ayu Siti; Lutfi Uluelang, Muhammad; Anwar, Desy Rahmawati
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.7726

Abstract

Manajemen arus kas merupakan elemen kunci dalam menjaga stabilitas keuangan perusahaan, terutama selama masa krisis ekonomi yang ditandai dengan ketidakpastian dan tekanan likuiditas. Penelitian ini bertujuan untuk mengevaluasi pengaruh strategi manajemen arus kas terhadap stabilitas keuangan perusahaan, dengan fokus pada elemen optimalisasi piutang, pengelolaan persediaan, penjadwalan pengeluaran, dan pemanfaatan teknologi keuangan. Metode penelitian yang digunakan mencakup analisis regresi dan pendekatan studi kasus pada perusahaan dari berbagai skala di sektor manufaktur dan jasa.Hasil penelitian menunjukkan bahwa strategi manajemen arus kas secara signifikan meningkatkan indikator stabilitas keuangan, seperti rasio lancar dan rasio arus kas operasional terhadap utang. Perusahaan yang mengadopsi teknologi keuangan mencatat peningkatan akurasi proyeksi arus kas hingga 30%, yang berkontribusi pada efisiensi pengelolaan likuiditas. Selain itu, perbedaan signifikan ditemukan antara perusahaan besar dan kecil, di mana perusahaan besar lebih mampu mengimplementasikan strategi ini akibat akses yang lebih luas terhadap sumber daya dan teknologi.Penelitian ini mendukung teori likuiditas dan memberikan rekomendasi praktis bagi perusahaan untuk meningkatkan ketahanan keuangan selama krisis, seperti penggunaan perangkat lunak berbasis cloud dan penerapan strategi fleksibel dalam pengelolaan piutang dan pengeluaran. Implikasi kebijakan juga diuraikan, termasuk perlunya insentif pemerintah bagi perusahaan kecil dan menengah untuk mengadopsi teknologi keuangan. Penelitian lanjutan disarankan untuk memperluas cakupan sektor industri dan mengintegrasikan analisis dampak kebijakan makroekonomi.Kata Kunci: manajemen arus kas, stabilitas keuangan, krisis ekonomi, teknologi keuangan, strategi perusahaan
Co-Authors Andi Nur Fadillah, Andi Nur Desy Rahmawati Anwar Hartina H, Dwi Ayu Siti Rizal Rizal Satriani Satriani Sucianti, Riska