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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal khabar: Komunikasi dan Penyiaran Islam
Aini, Latifah
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Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal khabar: Komunikasi dan Penyiaran Islam

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Strategi Komunikasi Dakwah Ustadz Asmar Habibie Dalam Membangun Relasi Dengan Jama’ah Di Era Digital Aini, Latifah; MG, Nashrillah
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1132

Abstract

This study aims to identify and analyze how Ustadz Asmar Habibie designs a da'wah communication strategy in building relationships with the congregation in the digital era. The research method used in this study is a descriptive qualitative method using observation, interviews, and documentation, especially the analysis of Ustadz Asmar Habibie's da'wah video content on the Instagram and TikTok social media platforms. The results of this study indicate that the da'wah communication strategy used by Ustadz Asmar Habibie in building relationships in the digital era by utilizing digital media platforms, namely creating da'wah and social content on social media, also establishing close relationships with the congregation through replying to comments with funny vt and jokes that are his trademark. In this case, Ustadz Asmar Habibie can be widely known by young people and parents in absorbing religious values and he can reach wider relations both in West Pasaman, outside the district and even outside the province.
Co-Authors Anggianto, Ilham Harmain, Muhammad Ichtisam, M. Fathih Khoiriyah, Ummil Kustiawan, Winda Kuswananda, Eki MG, Nashrillah Napitupulu, Ummu Zainab Nursyahfitri, Nursyahfitri Rizky, M. Alpa Simamora, Irma Yusriani Zainina, Aghna