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All Journal Mozaik Humaniora NOTION: Journal of Linguistics, Literature, and Culture
Amanda, Naura Fitri
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media

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Women in Mass Media in Under the Silver Lake (2018): A Saussure’s Semiotics Study Amanda, Naura Fitri; Agustina, Mia Fitria; Trisnawati, Ririn Kurnia
MOZAIK HUMANIORA Vol. 24 No. 1 (2024): MOZAIK HUMANIORA VOL. 24 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v24i1.50339

Abstract

This study examines the portrayal of women in the mass media in a movie Under the Silver Lake (2018). This study used a qualitative method and Saussure’s semiotic theory to analyze women in the mass media in the movie, particularly on the connection between the portrayal of women and its meaning based on social conception. There are two types of mass media in the movie that are analyzed: print ads and magazines. The first focuses on the 1969 Tipalet print ads, and the second is from the 1970 Playboy magazine. The findings indicate that women in mass media are not merely portrayed as models or figures to promote a product. Instead mass media is inclined to use their portrayal as a medium to promote the ideas of women objectification. The portrayal of women in those mass media; thus, they often appear objectified, exploited, and undervalued. They are depicted in their most sexual appearance, which does not account for them as equal human beings. Such portrayals of women in conventional mass media provide the most harmful and unequal representation of women.
“I've learned a lot from watching Netflix series with LGBTQ issues in it”: An Audience Study on How Netflix LGBTQ+ Series Expand Perspectives and Cultivate Awareness Trisnawati, Ririn Kurnia; Sutikno, Eka Ugi; Agustina, Mia Fitria; Difayana, Alifia Gian; Amanda, Naura Fitri; Noorashid, Najib
NOTION: Journal of Linguistics, Literature, and Culture Vol. 7 No. 1 (2025): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v7i1.12909

Abstract

This study examines how Indonesian audiences respond to LGBTQ+ narratives in Netflix series such as Feel Good (2020), Heartstopper (2022), and Glamorous (2023) through Stuart Hall's Audience Reception Theory. Employing a qualitative approach with 29 participants, it explores how these series influence viewers' knowledge, and awareness, particularly in relation to cultural and societal norms. The findings indicate that these narratives contribute to audience understanding across five key areas: LGBTQ+ identity and experiences, cultural and societal insights, moral lessons, challenges faced by LGBTQ+ individuals, and critical perspectives on representation. Additionally, the study identifies four distinct awareness categories: recognizing LGBTQ+ individuals as human beings, understanding their experiences, acknowledging diverse gender identities, and recognizing the media’s role in shaping perceptions. These results suggest that exposure to LGBTQ+ content in streaming media can promote empathy, broaden perspectives, and challenge existing biases. By highlighting the informative and awareness-raising potential of these series, the study underscores the role of media in shaping public discourse and social attitudes toward gender and sexuality, ultimately contributing to a growing recognition of diverse identities within Indonesian society.
Co-Authors Difayana, Alifia Gian Eka Ugi Sutikno, Eka Ugi Mia Fitria Agustina Najib Noorashid, Najib Ririn Kurnia Trisnawati