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Systematic Literature Review (SLR): Celebrity Endorser Factors on Brand Image Hardiyanti, Istiqom Shinta
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11705

Abstract

Penelitian ini bertujuan untuk mengisi ketegangan penelitian dengan memberikan kajian literatur yang sistematis untuk mengetahui dan menganalisis faktor-faktor yang mempengaruhi citra merek endorser selebriti. Metode penelitian ini mengikuti proses refleksi literatur secara sistematis yang terdiri dari tahapan utama: perencanaan pencahayaan, implementasi pencahayaan, dan pelaporan. Studi awal menemukan 5.270 artikel penelitian dan menggunakan total 10 studi untuk meninjau literatur secara sistematis berdasarkan kriteria inklusi dan eksklusi. Data kuantitatif yang diambil dari literatur terpilih mengikuti strategi ekstraksi data dalam empat ekstraksi data. Data yang diekstraksi disintesis untuk merumuskan pertanyaan penelitian yang telah diajukan untuk ditinjau. Hasil Systematic Literature Review dari seluruh penelitian yang terdapat pada jurnal yang diterbitkan tahun 2018-20202 menyatakan bahwa faktor-faktor yang mempengaruhi celebrity endorser terhadap brand image sangat beragam yaitu kekuatan, kepercayaan, keahlian, kemenarikan/attractiveness, respect, similarity, visibility, dan kredibilitas. Faktor pengaruh utama adalah daya tarik dimana suatu merek harus memilih selebriti endorser yang memiliki daya tarik yang kuat untuk mempengaruhi citra merek.
Factors Influencing Muzakki's Interest To Pay Zakat In Yatim Mandiri Indonesia Hidayat, Ahmad Agus; Sahdani, Heru; Hardiyanti, Istiqom Shinta; Novita, Siska Arie
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 1 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i1.1779

Abstract

The research aims to examine the influence of institutional image, religiosity, transparency, and trust on the interest of muzakki in paying zakat at Yatim Mandiri. This study employs a quantitative method with data analysis techniques using a structural equation model (SEM). The research population consists of muzakki from Yatim Mandiri zakat institution in Ponorogo. The sampling technique used is random sampling with the Slovin approach, and the sample size is 164 muzakki. The sources include primary data from questionnaires distributed to muzakki at Yatim Mandiri. The research findings indicate that transparency, religiosity, and trust positively and significantly influence interest, while institutional image negatively and significantly influences interest. Trust is the most dominant factor influencing the interest of muzakki in paying zakat. This research can complement existing theories. Practically, this research can provide an understanding of muzakki in paying zakat. Then, it can become a reference for Yatim Mandiri in maintaining the institution's image, showing a sincere work ethic through transparency, and showing the trust of muzakki so that they can commit to paying zakat.
ANALYSIS OF THE DSN MUI FATWA ON SHARIA ELECTRONIC MONEY FROM THE PERSPECTIVE OF QIYAS (A STUDY ON LINKAJA SYARIAH APPLICATION) Hardiyanti, Istiqom Shinta; Ahmad Agus Hidayat; Novita, Siska Arie; Sajiyo, Sajiyo
istinbath Vol. 23 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/ijhi.v23i1.644

Abstract

This study aims to analyze the content of DSN MUI Fatwa No. 116/DSN-MUI/IX/2017 on Sharia electronic money from the perspective of qiyas, focusing on the case of the LinkAja Syariah application. The research method used in this study is descriptive qualitative, and the approach employed is library research. The findings of this study indicate that the LinkAja Syariah application is a development model of the LinkAja application designed to facilitate transactions while adhering to Sharia principles in its operational system. Similarly, the transactions follow the principles of cash payments and interbank transfers in Sharia banking, implementing Sharia financial principles. Thus, using the digital wallet application through LinkAja Syariah is legally permissible (mubah) as it fulfils the requirements and conditions of qiyas.