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Peningkatan Kualitas SDM dalam Pengelolaan Media Sosial pada Sektor UMKM Rustamaji, Army Cahya Putra; Nugroho, Arif Widodo; Sandi, Prasetyo Hari; Putra, Ilham Muhammad Mardi
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.331

Abstract

Community service with a focus on improving the quality of human resources in managing social media in the MSME sector is carried out with the aim of providing increased knowledge and experience to business actors, especially in the use of information technology. With the rapid growth of information technology, the MSME sector is also increasingly dependent on this technology to develop their business. Many MSME players are still not effective in utilizing information technology such as social networks and websites to develop their MSME business and still do not understand the use of technology and social media in branding strategies which are currently popular. With this community service program, a solution to this problem will be provided through providing training to improve HR capabilities in managing social media in the MSME sector. In its implementation, this community service activity is carried out directly for the Patah Hati Coffee business actors. With this event, it is hoped that knowledge regarding the use of social media will increase for business actors.
Meningkatkan Kompetensi MSDM melalui Certified Professional HR Management Badrianto, Yuan; Astuti, Dwi; Putra, Ilham Muhammad Mardi
Dedikasi: Jurnal Pengabdian Lentera Vol. 1 No. 10 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v1i10.1030

Abstract

Era globalisasi dan transformasi digital menuntut praktisi manajemen sumber daya manusia (MSDM) memiliki kompetensi yang terstandarisasi melalui sertifikasi profesional. Kegiatan pengabdian masyarakat ini bertujuan mengembangkan pemahaman dan kesiapan praktisi SDM dalam mengikuti program sertifikasi profesional HR management. Pelatihan dilaksanakan secara daring melalui platform Zoom selama 2 jam (19.00-21.00 WIB) dengan 68 peserta dari berbagai tingkat organisasi dan industri. Metodologi pembelajaran menggunakan pendekatan berbasis kompetensi yang mengintegrasikan penyampaian materi interaktif, studi kasus, dan workshop praktis dalam ruang diskusi kecil. Evaluasi dilakukan melalui penilaian pra dan pasca pelatihan, analisis keterlibatan peserta, dan kualitas rencana tindakan yang disusun. Hasil menunjukkan peningkatan signifikan pemahaman peserta tentang landscape sertifikasi profesional SDM sebesar 47%, dengan tingkat kepuasan 9,2 dari skala 10. Sebanyak 85% peserta berhasil menyusun rencana tindakan yang memenuhi kriteria SMART, dan 73% berkomitmen mengikuti program sertifikasi dalam 6 bulan ke depan. Terbentuk 8 study group regional dan komunitas alumni aktif untuk dukungan berkelanjutan. Program berhasil menciptakan awareness komprehensif tentang pentingnya sertifikasi profesional dan memberikan roadmap konkret bagi praktisi SDM untuk meningkatkan kompetensi mereka.
How Entrepreneurial Competence and Leadership Style Affect Business Performance Yuningsih, Nining; Putra, Ilham Muhammad Mardi; Purnamasari, Pupung; Afandi, Dian Rachmawati
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2605

Abstract

This research is based on the importance of entrepreneurial skills and leadership style in influencing business performance, especially for women entrepreneurs. In the age of globalization and increasingly intense competition, women entrepreneurs must possess sufficient skills and apply efficient leadership styles in order to achieve the best business outcomes. The purpose of this study is to determine the extent to which entrepreneurial skills and leadership styles impact the business performance of women entrepreneurs. This study involved women entrepreneurs in Bekasi district with 100 respondents randomly selected as the research sample. Information was collected using a questionnaire and analyzed using the Smart PLS (Partial Least Squares) technique to test the research model and hypotheses. The analysis found that entrepreneurial ability and leadership style have a major impact on firm performance. The entrepreneurial capability has been shown to make a significant contribution to improving operational efficiency and the ability to innovate, while a flexible and inspiring leadership style is able to improve team motivation and performance. It was found that it is important for women entrepreneurs to develop appropriate competencies and leadership styles to support their business success.