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All Journal Jurnal Akuntansi dan Manajemen Indonesian Journal of Advanced Research (IJAR)
Amanah, Aam
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Understanding consumer behavior in choosing bear brand milk products using the Analytical Hierarchy Process (AHP) method Prabantoro, Gatot; Amanah, Aam; Megayani, Megayani; Mulyati, Ade
Jurnal Manajemen Vol 21 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v21i1.1405

Abstract

This research aims to understand the behavior of consumers of BB milk products using the Analytic Hierarchy Process (AHP) method. This research uses a qualitative method with analysis using the AHP method to help determine consumer choices in choosing the BB milk products they consume by considering price, promotion, packaging, location, and product benefits. Data and information were collected through in-depth interviews with 21 informants who were consumers who frequently consumed BB milk products, then the data and information were converted into questionnaire answers and processed using the AHP method. The research results show that consumers mostly consider product benefits and strong promotions as the basis for decisions before purchasing BB milk products. The most frequently purchased product variant is BB Original.
Digitalization of Motor Vehicle Taxes Through the SAPAWARGA Application Saska, Mutasya Dzikri Al; Amanah, Aam; Wulandari, Sri
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15101

Abstract

Digital transformation in public services aims to improve efficiency and public compliance, including in the payment of Vehicle Tax (PKB). The West Java Provincial Government has implemented PKB digitalization through the Sapawarga application. This study uses a descriptive qualitative method to analyze the implementation of Sapawarga at the Cirebon City Samsat, the challenges faced, and improvement efforts. Data was collected through interviews, literature review, and archival documentation from the Samsat office. The findings reveal improved access and transparency; however, challenges persist in system integration, inadequate regulatory support, and low digital literacy. Improvement efforts include routine evaluations, employee training, infrastructure upgrades, public awareness campaigns, and system updates to enhance application security and performance.
Co-Authors Megayani, Megayani Mulyati, Ade Prabantoro, Gatot Saska, Mutasya Dzikri Al Sri Wulandari