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All Journal Jurnal Pengabdian UntukMu NegeRI JURNAL PENDIDIKAN TAMBUSAI Creative Research Management Journal
Firmathoina, Aisyah
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE Dwi Putri, Adinda Azmi; Firmathoina, Aisyah; Sya’ban, Muhammad Adib; Nofirda, Fitri Ayu
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/8kjnq016

Abstract

This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and conversely, brand image has a positive influence on purchasing decisions. The t and f tests show that the influence of e-wom, brand trust and brand image on purchasing decisions is significant. In addition, brand image has been shown to have a considerable positive impact on purchasing decisions, with brand standing out as the most influential factor. The limitation of this research lies in the use of data that includes respondents' views on the statements submitted in the research questionnaire, some respondents filled out the questionnaire without taking each statement seriously. However, it is hoped that the indicators presented in this research can serve as guidelines for sellers of The Originote skincare products in Pekanbaru.
Pendampingan P5 dalam Peningkatan Kreativitas Dan Pencegahan Stunting Melalui Hidroponik Serta Produksi Kripik Bayam di SDN 013 Pulau Tengah Purwanto, Hadi; Ihkram Mulya, Sejratul; Rira Almipa Suci Sefindra; Nur Rohmatulloh; Firmathoina, Aisyah
Jurnal Pengabdian UntukMu NegeRI Vol. 8 No. 3 (2024): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v8i3.7827

Abstract

This program focuses on implementing the Strengthening Pancasila Student Profile (P5) Project at SDN 013 Pulau Tengah, Pangean District, Kuantan Singingi Regency. Through hydroponic planting methods and the production of spinach chips, students in grades 4, 5 and 6 are invited to increase their creativity while participating in stunting prevention. This activity includes socialization about the importance of balanced nutrition, training in hydroponic planting using used materials, and processing harvests into economically valuable products, such as spinach chips which are rich in vitamin A. The results of the activities show an increase in students' understanding of nutrition, stunting, and their ability to implement them. modern agricultural technology. Apart from that, this program has also succeeded in developing students' entrepreneurial skills through the production and marketing of spinach chips products. This program not only contributes to strengthening skills-based education and entrepreneurship, but also plays a role in efforts to reduce stunting rates among children through the introduction of healthy and sustainable eating patterns.
Pengaruh Variasi Produk, Kualitas Produk, dan Kualitas Pelayanan terhadap Keputusan Pembelian Toko Syafiaa Blazer di Sukaramai Trade Center Pekanbaru Firmathoina, Aisyah; Hinggo, Hichmaed Tachta; Zaki, Hammam
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Dalam lingkungan bisnis yang semakin kompetitif, para pelaku ekonomi perlu memastikan bisnis mereka dapat berkembang pesat meskipun munculnya pesaing baru dan perubahan preferensi konsumen. Penelitian ini bertujuan untuk meneliti bagaimana variasi produk, kualitas produk, dan kualitas layanan memengaruhi pilihan pembelian konsumen di toko Syafiaa Blazer yang terletak di Sukaramai Trade Center di Pekanbaru. Metode kuantitatif digunakan untuk penelitian ini dengan membagikan survei kepada 110 pelanggan toko tersebut. Metode untuk menganalisis data meliputi statistik deskriptif, pemeriksaan validitas dan reliabilitas, evaluasi asumsi klasik, analisis regresi linier berganda, uji-t, uji-F, dan menentukan koefisien determinasi. Temuan penelitian menunjukkan bahwa variasi produk tidak memengaruhi pilihan pembelian secara signifikan. Sebaliknya, kualitas produk dan kualitas layanan terbukti memengaruhi keputusan pembelian konsumen secara positif dan signifikan. Hasil penelitian ini menyoroti perlunya pelaku ekonomi untuk berkonsentrasi pada peningkatan kualitas produk dan secara konsisten memberikan layanan yang sangat baik untuk meningkatkan pilihan pembelian
Co-Authors Dwi Putri, Adinda Azmi Hadir Purwanto Hinggo, Hichmaed Tachta Ihkram Mulya, Sejratul Nofirda, Fitri Ayu Nur Rohmatulloh Rira Almipa Suci Sefindra Sya’ban, Muhammad Adib Zaki, Hammam