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ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE Dwi Putri, Adinda Azmi; Firmathoina, Aisyah; Sya’ban, Muhammad Adib; Nofirda, Fitri Ayu
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/8kjnq016

Abstract

This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and conversely, brand image has a positive influence on purchasing decisions. The t and f tests show that the influence of e-wom, brand trust and brand image on purchasing decisions is significant. In addition, brand image has been shown to have a considerable positive impact on purchasing decisions, with brand standing out as the most influential factor. The limitation of this research lies in the use of data that includes respondents' views on the statements submitted in the research questionnaire, some respondents filled out the questionnaire without taking each statement seriously. However, it is hoped that the indicators presented in this research can serve as guidelines for sellers of The Originote skincare products in Pekanbaru.
Pendampingan P5 dalam Peningkatan Kreativitas Dan Pencegahan Stunting Melalui Hidroponik Serta Produksi Kripik Bayam di SDN 013 Pulau Tengah Purwanto, Hadi; Ihkram Mulya, Sejratul; Rira Almipa Suci Sefindra; Nur Rohmatulloh; Firmathoina, Aisyah
Jurnal Pengabdian UntukMu NegeRI Vol. 8 No. 3 (2024): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v8i3.7827

Abstract

This program focuses on implementing the Strengthening Pancasila Student Profile (P5) Project at SDN 013 Pulau Tengah, Pangean District, Kuantan Singingi Regency. Through hydroponic planting methods and the production of spinach chips, students in grades 4, 5 and 6 are invited to increase their creativity while participating in stunting prevention. This activity includes socialization about the importance of balanced nutrition, training in hydroponic planting using used materials, and processing harvests into economically valuable products, such as spinach chips which are rich in vitamin A. The results of the activities show an increase in students' understanding of nutrition, stunting, and their ability to implement them. modern agricultural technology. Apart from that, this program has also succeeded in developing students' entrepreneurial skills through the production and marketing of spinach chips products. This program not only contributes to strengthening skills-based education and entrepreneurship, but also plays a role in efforts to reduce stunting rates among children through the introduction of healthy and sustainable eating patterns.
PEMBERDAYAAN UMKM MELALUI PEMANFAATAN LIMBAH KULIT NANAS MENDUKUNG GREEN ECONOMY DAN BISNIS BERKELANJUTAN Nofirda, Fitri Ayu; Hilma, Rahmiwati; Faladhin, Johan; Firmathoina, Aisyah; Fauzi, Faradiba Kamilia; Hamersat, Danu; Zikra, Nadila
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35918

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan mengimplementasikan strategi pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pemanfaatan limbah kulit nanas di Desa Kualu Nenas, Kabupaten Kampar, sebagai bagian dari upaya mendukung green economy dan bisnis berkelanjutan. Metode yang diterapkan meliputi sosialisasi, pelatihan keterampilan, dan pendampingan dalam pengolahan limbah menjadi produk bernilai tambah, seperti sabun cair dan pupuk organik. Hasil dari program ini menunjukkan peningkatan signifikan dalam keterampilan anggota kelompok tani, yang berdampak pada peningkatan pendapatan dan daya saing produk di pasar. Selain itu, program ini berhasil meningkatkan kesadaran lingkungan di kalangan petani, yang kini lebih memahami pentingnya pengelolaan limbah untuk mengurangi dampak negatif terhadap ekosistem. Keberhasilan inisiatif ini tidak hanya memberikan manfaat langsung kepada peserta, tetapi juga membuka peluang untuk replikasi di komunitas lain, sehingga dapat memperluas dampak positif dalam konteks pembangunan berkelanjutan. Penelitian ini menegaskan pentingnya kolaborasi antara berbagai pihak, termasuk pemerintah dan lembaga pendidikan, untuk memastikan keberlanjutan dan skalabilitas program di masa depan.