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All Journal Jurnal SOLMA JURNAL PENDIDIKAN TAMBUSAI
Nasrulloh Saputro, Agung
Unknown Affiliation
Social Sciences Other

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Pengabdian Masyarakat dalam Merealisasikan Pengembangan Usaha Berbasis Marketing Public Relation (MPR) Heriana, Tutik; Nasrulloh Saputro, Agung; Fauzan, Imam; Neti Purwandari, Sri
Jurnal SOLMA Vol. 14 No. 1 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i1.18051

Abstract

Background: UD. Matha Computer Hebat as a partner is one of the MSMEs in Ponorogo Regency that has quality products and services. This business faces challenges in terms of marketing and expanding its market reach. The purpose of the service at UD. Matha Computer Hebat is to develop a marketing strategy through a Marketing Public Relations (MPR) approach so that can, 1) Increase public awareness (Brand Awareness) about products and services. 2) Create a good and positive image in the eyes of consumers and society. 3) Encourage customers to buy goods or use the services provided. 4) Improve effective communication between the company and the customer. Method: The service uses Participatory Action Research with Participatory Rural Appraisal, which focuses on empowerment, because empowerment must produce three things at once, namely increasing diversity in society and knowledge, solving practical problems, and transforming society through diversity. Results: Marketing public relations at UD. Matha Computer Hebat has implemented three strategies: Pull Strategy, Push Strategy, and Pass Strategy in developing its business. Conclusions: By realizing Marketing Public Relations (MPR), UD.Matha Computer Hebat can increase brand awareness, gain a positive image, expand market reach, and build better relationships with consumers so that it is able to achieve its long-term goals to advance and compete in an increasingly competitive market.
Karikatur Sebagai Media Menulis Paragraf Deskripsi Nasrulloh Saputro, Agung
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12991

Abstract

Tujuan penulisan artikel ini, yaitu mendeskripsikan peningkatan hasil belajar siswa kelas X-E SMA Negeri 2 Mejayan dalam menyusun paragraf deskripsi dengan media gambar karikatur. Penelitian ini merupakan penelitian tindakan kelas (PTK) yang terdiri atas dua siklus, pada tiap siklus terdiri atas tiga tahap yaitu perencanaan, implementasi dan observasi, dan refleksi. Hasil penelitian ini Hasil belajar siswa tentang menulis paragraf deskripsi pada siklus I, rata-rata kemampuan siswa 63,78. Ini menunjukkan siswa yang mendapatkan nilai di bawah 70 adalah 22 siswa atau 66,66%. Pada siklus II rata-rata kemampuan siswa meningkat menjadi 79,83 dan diperoleh oleh seluruh siswa (100%). Berdasarkan teori ketuntasan belajar, berarti pada siklus II sebanyak lebih dari 85% siswa mendapatkan nilai ?70, hasil belajar siswa pada siklus II tuntas. Rata-rata kemampuan siswa dalam menulis paragraf deskripsi pada siklus I lebih kecil dibandingkan siklus II, karena pada siklus I guru memberikan gambar karikatur yang sama untuk semua siswa berakibat siswa.
Co-Authors Fauzan, Imam Heriana, Tutik Neti Purwandari, Sri