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All Journal JURNAL PENDIDIKAN TAMBUSAI Indonesian Journal of Islamic Economics and Business ADILLA: Jurnal Ilmiah Ekonomi Syari'ah ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Saputra, Jevi
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Religion Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Strategi Pemasaran Syariah dalam Menarik Minat Beli Masyarakat di Toko Kue Shinta Bakery Simpang III Sipin Jambi Dinda, Dinda; Hafiz, Ahsan Putra; Saputra, Jevi
ARZUSIN Vol 4 No 3 (2024): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i3.3025

Abstract

This study aims to determine whether the strategy carried out by the Shinta Bakery cake shop is going well or not and to find out how marketing strategies affect consumer behavior in buying cakes at the shinta bakery shop. This type of research is descriptive qualitative, which describes an event that has occurred or existing cases that provide a clear picture of the problem to be studied. The objects used in conducting this research are the community, employees and owners at the Shinta Bakery cake shop. The types of data used in this research include primary and secondary data. The methods used to collect data for this research are observation, interviews and documentation. Based on the discussion, it can be concluded as follows. First, In terms of Islamic Marketing Strategy, Toko Shinta Bakery has been in accordance with applying the concept of sharia marketing strategy, namely product, price, promotion, place. As well as applying the characteristics of Islamic marketing, namely Rabbaniyah, Akhlaqiah, Al-Waqiyah, Insaniyah. Second, the advantages and disadvantages of implementing sharia marketing strategies in Toko Shinta Bakery are, the advantages are selling products at affordable prices and good quality, the disadvantages are not managing their gofood franchise properly, lack of parking lots, and rarely giving discounts.
THE INFLUENCE OF PRODUCT KNOWLEDGE AND WORD OF MOUTH ON THE DECISION TO BECOME A MEMBER OF BMT AL-ISHLAH JAMBI CITY Ni'mah, Neili Khoerun; sissah, Sissah; Saputra, Jevi
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol 8 No 1 (2025): Januari
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v8i1.6874

Abstract

Abstract Indonesia is a country where the majority of the population is Islamic, therefore the birth of the micro-shariah financial institutions can be a solution to the development of the shariah banking that is still centralized to the middle up society. This research aims to identify and analyze the impact of product knowledge and word of mouth on membership decisions. The respondents used in this study are members of BMT Al-Ishlah Jambi City. The method used in this research is the quantitative method. The data was collected through a questionnaire using the likert scale, then the number of samples used was 85 respondents. The analytical technique used is double linear regression analysis. Partial and simultaneous test results of testing the product knowledge (X1) and word of mouth (X2) variables partially and simultaneously show that there is a significant influence on the decision to become a member (Y), and variable X has an influence of 39,5% on variable Y.
Analysis of Public Perceptions About Islamic Banking Case study in Sekamis Village Delvianti, Sintia; Saputra, Jevi
Indonesian Journal of Islamic Economics and Business Vol. 8 No. 1 (2023): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v8i1.1845

Abstract

The development of Islamic banks is now progressing no less than conventional banks. Conventional banking is more known as interest rate system while Islamic banking adopts profit sharing system. The problem facing Islamic banking today is that the public's knowledge of Islamic banking is still low due to the existence of conventional banking products, so Islamic banking is still viewed by eyes. The purpose of this study was to find the local community’s perception about Islamic banking in Sekamis village, Cermin Nan Gedang district, the capital city of Sarolangun. The research method used is a qualitative field study with a descriptive research approach. The results show that the respondents' level of knowledge about Sharia banks in Sekamis village is not good. Most of the public does not know and it is often difficult to distinguish between a Shariah bank and a regular bank, not only in terms of contracts but also in terms of products, systems and benefits. Generally, if the public knows about it, then the public will be interested in becoming a customer of Sharia banks as they are based on Islamic Sharia principles. And the community only knows about the existence of Islamic banks, but people do not understand the details of Islamic banks. However, only some people understand Islamic banking, and there are also people who do not understand Islamic banking at all. Most people do not know what products are available in Islamic banks. The lack of understanding of the community in Sekamis village is due to the lack of information obtained and the lack of access of Islamic banks in conducting socialization in the village.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian di Toko Hidayatullah Telanaipura Jambi Saputra, Jevi; Simatupang, Rahmadani
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14598

Abstract

Penelitian ini bertujuan untuk mengetahui dan membahas mengenai pengaruh kualitas pelayanan dan kualitas produk terhadap keputusan pembelian di toko Hidayatullah Telanaipura Jambi. Penelitian ini menggunakan data primer yang diperoleh langsung dari sumber pertama baik dari individu atau perorangan seperti pengisian kuesioner. Metode yang digunakan pada penelitian ini adalah kuantitatif yaitu analisis regresi linear berganda yang diolah menggunakan software SPSS (Statistical Package For Sosial Science) 27. Hasil penelitian yang telah dilakukan menunjukkan bahwa kualitas pelayanan tidak berpengaruh terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian. Berdasarkan analisis data dalam penelitian ini veriabel-variabel tersebut valid dan reliabel. Pada pengujian asumsi klasik dengan distribusi normal tidak terjadi multikoliniearitas dan heteroskedasitas.
Co-Authors Delvianti, Sintia Dinda, Dinda Hafiz, Ahsan Putra Ni'mah, Neili Khoerun Simatupang, Rahmadani Sissah Sissah