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WELLNESS TOURISM MOTIVATION OF GENERATION Z IN BALI: A STRUCTURAL EQUATION MODELING (SEM) APPROACH Ismarizal, Beni; Islami, Fadillah Nur; Farhan, Aries
Proyeksi Vol 19, No 2 (2024): Oktober 2024
Publisher : Faculty of Psychology Universitas Islam Sultan Agung Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jp.19.2.146-158

Abstract

Wellness tourism has gained increasing attention as individuals seek experiences that support physical, mental, and emotional well-being, especially among younger generations. Previous studies have highlighted that wellness tourism motivations often include stress relief, personal development, and the pursuit of unique experiences, yet research focusing specifically on Generation Z remains limited. This study validates the factors influencing wellness tourism motivation among Generation Z. Using a quantitative approach with a cross-sectional survey and purposive sampling of 310 respondents, motivational factors were analyzed through Structural Equation Modeling (SEM). The results show that Generation Z’s wellness tourism motivation is multidimensional, encompassing physical health, transcendence, escape from routine, care for others, new experiences, and self-esteem development. For this generation, wellness tourism functions not only as a form of recreation but also as a coping mechanism for modern life pressures, a medium for self-reflection, and a tool for personal growth and emotional recovery. These findings contribute theoretically by extending the literature on youth travel behavior and wellness motivation, while practically informing the design of tourism experiences that cater to Generation Z’s holistic well-being needs. Future research could investigate wellness tourism motivations across diverse cultural and regional contexts, adopt longitudinal designs to monitor motivational changes over time, and explore the influence of digital wellness platforms or social media on travel behavior. Additionally, qualitative studies could provide deeper insights into personal narratives and emotional experiences, enriching the understanding of how wellness tourism shapes the lifestyle and psychological well-being of young travelers.
EFEKTIFITAS KEBIJAKAN PENGELOLAAN DAN PENGEMBANGAN DESA WISATA TERHADAP PEMBANGUNAN PARIWISATA DI DESA MEKARLAKSANA Farhan, Aries; Zahra, Sabila Aulia; SS, Vani Yuniastoeti; Al-Ghaniy, Abudzar; Rahmafitria, Fitri
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 4 No 2 (2023): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v4i2.1058

Abstract

Pengembangan desa wisata mempunyai peranan penting dalam pengembangan pariwisata di Indonesia, terutama seiring dengan dilaksanakannya program Kementerian Pariwisata dan Ekonomi Kreatif yang membuka lapangan kerja. Penelitian ini bertujuan untuk melihat dan menganalisis Perda No. 7 Tahun 2020 guna mencapai tujuan pengembangan pariwisata di Desa Wisata Mekarlaksana. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan studi kasus di Desa Mekarlaksana. Data dalam penelitian ini diperoleh melalui observasi dan wawancara mendalam kepada Pokdarwis dan masyarakat Desa Mekarlaksana. Hasil penelitian menunjukkan bahwa Perda Nomor 7 Tahun 2020 cukup efektif dalam mencapai tujuan pengembangan pariwisata daerah khususnya dalam meningkatkan perekonomian daerah dan kesejahteraan masyarakat di Desa Mekarlaksana. Berupa keberadaan UMKM dari masyarakat, terbentuknya homestay dari rumah masyarakat dan pengabdian masyarakat yang dimanfaatkan untuk pengembangan pariwisata di Desa Mekarlaksana. Perda tersebut memberikan landasan hukum yang kuat bagi pengembangan sektor pariwisata, menetapkan peraturan dan pedoman yang jelas, sehingga menciptakan kepastian hukum bagi pelaku usaha dan masyarakat, serta memberikan landasan bagi pengelolaan destinasi pariwisata secara terencana.