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THE IMPACT OF THE TRAVEL RESTRICTION POLICY ON THE PERCEPTIONS OF THE RISKS OF TRANSPORTATION BUSINESS ACTORS Beni Ismarizal; Fitri Rahmafitria
Media Bina Ilmiah Vol. 17 No. 7: Februari, 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i7.304

This study aims to analyze the impact of the PPKM policy on the tourism transportation industry and the movement of tourists to travel. Data collection was carried out using the in-depth interview method with 9 transportation industry players and 8 tourists interviewed within two months from November to December 2022. The technique for determining informants used purposive sampling. In this study using a qualitative descriptive analysis. The results obtained from this study prove that the PPKM policy greatly impacts the tourism transportation industry and the movement of tourists. So that until now we are faced with serious problems and become extraordinary challenges for tourism transportation industry players. This policy is also considered to be difficult for tourists who want to travel. Therefore, the results of these findings can be used as reference material for stakeholders, namely the government in formulating policies in the future. So that similar incidents become material considerations in implementing a public policy.

Tourism Potential of the Gawai Tradition Talang Mamak Tribe in the village of Rantau Langsat Beni Ismarizal; Enok Maryani
Jambura Journal of Educational Management VOLUME 4 NOMOR 1 MARET 2023
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v4i1.2230

The study aims to explore the tourism potential of Gawai (marriage celebration) ethnic tradition Talang Mamak, and this provides the context for a deeper examination of the Mamak Talang tribal tradition as a tourist product. This research used descriptive methods with qualitative analysis techniques. This research utilizes both primary and secondary data. The results of the study found that the Gawai tradition in Rantau Langsat village has the potential to become one of the leading tours in Rantau Langsat village which can become the basis for developing tourism in the area. The condition of infrastructure and supporting facilities in Rantau Langsat village, such as accommodation, restaurants and transportation can increase comfort and convenience for tourists visiting Rantau Langsat village.

Conservation of Traditional Games as Wisdom Value Local and Educational Tourism Attraction Rini Andari; Beni Ismarizal
E-Journal of Tourism Volume 10 Number 1 (March 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i1.101458

Rapid technological development not only has a positive effect on education, the negative impact is given such as lack of movement even in a game on the device. Traditional games that are almost extinct can be preserved for preservation as well as an attraction in educational tourism. The purpose of the study was to understand that the conservation of traditional games as a value of local wisdom can be an educational tourist attraction. This research uses qualitative to uncover the meaning of research results with case study techniques. The results of exploration of traditional game conservation in Kampung Adat Banceuy can be beneficial for education, destinations, and also local culture. Educational tourism not only provides benefits for researchers, but for tourists where recreation can be done while learning directly. Keywords: Educational Tourism, Traditional Games, Wisdom Local Value

Tourism Potential Analysis through Community-Based Tourism Approach: Talang Mamak and Melayu Tua Tribe Communities in Rantau Langsat Village Beni Ismarizal; Elly Malihah; Rini Andari
Media Komunikasi Geografi Vol. 24 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mkg.v24i1.59106

The purpose of this study is to identify the tourism potentials of the Talang Mamak and Melayu Tua who live in the Taman Nasional Bukit Tiga Puluh (TNBT) area of Rantau Langsat village to be developed through a Community-Based Tourism (CBT) approach. This study employs a rationalistic methodology of the qualitative descriptive variety. This study used analytical techniques with two main stages, namely content analysis and qualitative descriptive study, to achieve the research objectives. The results obtained are the three existing attractiveness factors, both natural beauty, community culture, and tourism activities, that have the potential to be developed through the CBT approach. This research can provide in-depth information about the possibility of the Talang Mamak and Melayu Tua people who live in the TNBT area of Rantau Langsat village. Then the results of these findings can become the basis for research in the development of CBT by the community and stakeholders.

The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements Ismarizal, Beni; Kusumah, Ahmad Hudaiby Galih
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.124-137

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions.

Framing The Sundanese Gastronomic Tourism Experience in a Pop-Up Restaurant Ainurrohmah, Syifa; Ismarizal, Beni; Turgarini, Dewi; Ningsih, Caria
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8576

The purpose of this study was to find out how the consumer experience at pop events in the city of Bandung enjoys Sundanese gastronomic tourism. The data from this study consisted of 22 informants, using qualitative methods. The results of this study found two findings, namely (1) Sundanese gastronomic tourism as a tourist attraction in sustainable tourism (2) Sundanese gastronomic tourism in pop up events as the development of innovative local food products. The implication of this research in the field of tourism is that it can become a gastronomic tourism business development.

The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements Ismarizal, Beni; Kusumah, Ahmad Hudaiby Galih
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.124-137

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions.

WELLNESS TOURISM MOTIVATION OF GENERATION Z IN BALI: A STRUCTURAL EQUATION MODELING (SEM) APPROACH Ismarizal, Beni; Islami, Fadillah Nur; Farhan, Aries
Proyeksi Vol 19, No 2 (2024): Oktober 2024
Publisher : Faculty of Psychology Universitas Islam Sultan Agung Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jp.19.2.146-158

Wellness tourism has gained increasing attention as individuals seek experiences that support physical, mental, and emotional well-being, especially among younger generations. Previous studies have highlighted that wellness tourism motivations often include stress relief, personal development, and the pursuit of unique experiences, yet research focusing specifically on Generation Z remains limited. This study validates the factors influencing wellness tourism motivation among Generation Z. Using a quantitative approach with a cross-sectional survey and purposive sampling of 310 respondents, motivational factors were analyzed through Structural Equation Modeling (SEM). The results show that Generation Z’s wellness tourism motivation is multidimensional, encompassing physical health, transcendence, escape from routine, care for others, new experiences, and self-esteem development. For this generation, wellness tourism functions not only as a form of recreation but also as a coping mechanism for modern life pressures, a medium for self-reflection, and a tool for personal growth and emotional recovery. These findings contribute theoretically by extending the literature on youth travel behavior and wellness motivation, while practically informing the design of tourism experiences that cater to Generation Z’s holistic well-being needs. Future research could investigate wellness tourism motivations across diverse cultural and regional contexts, adopt longitudinal designs to monitor motivational changes over time, and explore the influence of digital wellness platforms or social media on travel behavior. Additionally, qualitative studies could provide deeper insights into personal narratives and emotional experiences, enriching the understanding of how wellness tourism shapes the lifestyle and psychological well-being of young travelers.

Gastronomic Motivation and Place Attachment through the Mediating Role of Gastronomic Experience: Evidence from Bandung, Indonesia Ismarizal, Beni; Rusmiati, Debi; Multazam, Muhammad Mas; Ramadhan, Ghifary
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2193

Gastronomy plays a central role in shaping tourists’ travel decisions, as authentic culinary experiences connect visitors with local culture and strengthen their attachment to destinations. This study examined the effect of gastronomic motivations on place attachment, with gastronomic experience as a mediating variable. A quantitative approach using Structural Equation Modeling (SEM) with AMOS 24 was employed to rigorously test the proposed relationships. Data were obtained from 400 valid questionnaires completed by tourists who had visited Bandung and tasted local cuisine within the past year. The sample size was determined using the Lemeshow formula, as the population size was unknown. The analysis involved confirmatory factor analysis (CFA) to assess construct validity and measurement reliability, followed by structural model testing. The results demonstrated that gastronomic motivations had a significant positive effect on both gastronomic experience and place attachment. Furthermore, gastronomic experience was found to significantly enhance place attachment, confirming its mediating role. These findings highlight the importance of gastronomy as both a motivational and experiential driver of tourists’ emotional bonds with destinations. From a managerial perspective, the study provides practical and strategic insights for destination managers and tourism stakeholders in developing marketing strategies and innovative tourism products that emphasize local culinary identity and community-based gastronomic experiences. Limitations include the single-destination focus, cross-sectional and self-reported data, and limited generalizability. Future research should adopt longitudinal designs or comparative studies across multiple destinations.

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