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All Journal JURNAL PENDIDIKAN TAMBUSAI JURISMA: Jurnal Riset Bisnis & Manajemen
Rachman, M Yudy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Taxpayer Experience as a Mediator Between Its Antecedents and Taxpayer Satisfaction Sari, Yohana; Rachman, M Yudy
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.15889

Abstract

This study aims to determine the direct influence of servicescape and service quality on taxpayer experience. It also seeks to ascertain the direct impact of servicescape and service quality on taxpayer satisfaction. Additionally, the study aims to explore the indirect effect of taxpayer experience as a mediator in the relationship between servicescape and service quality on taxpayer satisfaction. The study sample consisted of 100 respondents of local taxpayers in Banjarmasin City. Path analysis was chosen as the method to assist in analyzing the data. The results of the study successfully demonstrated that servicescape and service quality have a direct influence on the taxpayer experience. From the perspective of taxpayer satisfaction, the research also confirmed the direct effect of servicescape and service quality on taxpayer satisfaction. Apart from direct effects, the study examined the indirect effects of servicescape and service quality on taxpayer satisfaction, with taxpayer experience acting as a mediating variable. The study was able to prove that servicescape indirectly affects taxpayer satisfaction through taxpayer experience as a mediator. Lastly, it also established that service quality has an indirect influence on taxpayer satisfaction through taxpayer experience. Keywords: Servicescape; Service Quality; Taxpayer Experience; Taxpayer Satisfaction; Local Taxes
Exploring the Influence of Storytelling and Fadil Jaidi's Credibility on Consumer Intentions: The Mediating Effect of Emotion in Traffic Bun Purchases Fauziah, Fauziah; Rachman, M Yudy
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini dilakukan untuk menganalisis apakah terdapat pengaruh storytelling marketing dan kredibilitas influencer Fadil Jaidi terhadap purchase intention produk Traffic Bun dan apakah emotion pengikut instagram Fadil Jaidi mampu memediasi hubungan antara storytelling marketing dan juga kredibilitas influencer terhadap purchase intention produk Traffic Bun. Metode yang digunakan ialah metode kuantitatif. Populasi dalam penelitian ini merupakan pengikut instagram Fadil Jaidi dengan sampel sebanyak 160 responden. Teknik penarikan sampel yang digunakan adalah teknik nonprobability sampling dengan purposive sampling. Pengumpulan data yang digunakan yaitu data primer dengan kuesioner serta menggunakan analisis Structural quation Modeling (SEM) AMOS 24.00. Hasil penelitian menunjukkan adanya pengaruh storytelling marketing dan kredibilitas influencer Fadil Jaidi terhadap purchase intention produk Traffic Bun. Dan juga terbukti bahwa emotion pengikut Fadil Jaidi mampu memediasi hubungan antara storytelling marketing dan kredibilitas influencer Fadil Jaidi dengan purchase intention produk Traffic Bun.
Co-Authors Fauziah Fauziah Sari, Yohana