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All Journal IJBE (Integrated Journal of Business and Economics) SOLUSI
Dyah Pitaloka, Dynda Aisyah
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Humanities Economics, Econometrics & Finance Social Sciences Other

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The Role of Functional and Emotional Value Co-Creation Within Sharing Economy Platforms on Repurchase Intention Suryawardana, Edy; Dyah Pitaloka, Dynda Aisyah; Soelistiyono, Anitiyo; Richadyanato, Richadyanato
Integrated Journal of Business and Economics (IJBE) Vol 8, No 3 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i3.1003

Abstract

Repurchase Intention is part of consumer behaviour that aspires for repeat purchases on the products or services of an organization. Consumers begin with a consideration on the necessities to purchase. Continuing this, consumers then decided on how many products will be purchases. The aim of this paper is to investigate and examine the role of functional and emotional value creation in the relationship between customer ethical perceptions and social support sharing economy platform with repurchase intention. This paper selects 402 consumers using sharing economy platforms in Indonesia and tests the regression relationships of the five constructs using Structural Equation Model with the AMOS 24.00 tool. This finding indicates that social support and consumer ethical perception showed an important antecedent towards Functional Value Co-Creation and Emotional Value Co-Creation and that the two has a positive impact of Repurchase Intention. This suggests that Functional Value Co-Creation and Emotional Value Co-Creation possess an important role as a mediator between social support and consumer ethics perception with Repurchase Intention. With a literature review related to consumer behaviour, consumer ethics, value co-creation, and sharing economy platforms, this paper proposes a unique analysis on the relationship roadmap for customer participation and consumer ethics with Repurchase Intention
Pengujian Variabel Mediasi Brand Preference Terhadap Repurchase Intention di Sektor Jasa Asuransi Suryawardana, Edy; Dyah Pitaloka, Dynda Aisyah
Solusi Vol. 22 No. 3 (2024): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v22i3.9155

Abstract

Persaingan bisnis asuransi semakin ketat dari waktu ke waktu. Pelanggan senantiasa akan membeli produk-produk asuransi yang dapat memberikan jaminan yang baik. Repurchase intention sering dimaknai sebagai keinginan pelanggan membeli ulang komoditas atau jasa yang ditawarkan di pasar. Kualitas pelayanan yang lebih ditekankan oleh pelanggan pada perusahaan asuransi berhubungan dengan layanan penjualan dan pemasaran, kemampuan R & D dan layanan inovatif terhadap kesediaan pelanggan untuk membeli kembali produk asuransi. Banyak hal yang mempengaruhi repurchase intention diantaranya perceived value, expected switching cost dan brand preference. Tujuan penelitian ini adalah menganalisis variabel mediasi brand preference terhadap pengaruh perceived value dan expected switching cost pada repurchase intention yang sekaligus menawarkan model empiris yang mengangkat variabel unik dalam bidang perusahaan jasa asuransi. Populasi dan sampel yang digunakan adalah pelanggan yang membeli produk asuransi di Indonesia berjumlah 269 dengan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner. Teknik analisis menggunakan SEM dengan software AMOS. Hasil analisis membuktikan: 1). Perceived value mempengaruhi brand preference. 2). Perceived value mempengaruhi repurchase intention. 3). Expected switching cost mempengaruhi brand preference. 4). Expected switching cost mempengaruhi repurchase intention. 5). Brand preference mempengaruhi repurchase intention. Penelitian ini memberikan kontribusi yang positif kepada perusahaan asuransi agar senantiasa mempertahankan kepercayaan konsumen dan memberikan pelayanan terbaiknya sehingga konsumen selalu berminat membeli ulang produk-produk asuransi.
Co-Authors Richadyanato, Richadyanato Soelistiyono, Anitiyo Suryawardana, Edy