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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Manajemen Kesatuan
Armayanti, Nabilla
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Economics, Econometrics & Finance Social Sciences

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Evaluating the Impact of TikTok Promotions on Online Shops: Literature Study Approach Hanum, Latifah; Saputri, Ridho; Ningsih, Yeni; Armayanti, Nabilla; Nofirda, Fitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2271

Abstract

This research analyzes the impact of promotion via TikTok on online shops and finds that using TikTok as a promotional tool has a significant positive effect. TikTok, with its appeal of creative and interactive short video content, allows online shop owners to reach a wider audience and increase their brand exposure. The results of this research show good improvements in terms of brand awareness, sales growth, and stronger relationships between customers and brands. In addition, TikTok provides an ideal platform for promotions that attract shopper attention, such as discounts and free shipping. Thus, this research confirms that promotion via TikTok is an effective strategy and has a positive impact on online shops in expanding their market share and increasing their sales results.
Pengembangan Sumber Daya Manusia di Desa Koto Cengar sebagai Upaya untuk Meningkatkan Kualitas Masyarakat Ramadhan, Rian Rahmat; S, Haykal Gibran; Lestari, Bunga Puji; Armayanti, Nabilla; Dahliati, Rury Bunga
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Pengembangan kapasitas SDM lokal di Desa Koto Cengar, Kecamatan Kuantan Mudik, Kabupaten Kuantan Singingi, dilakukan melalui program Kuliah Kerja Nyata (KKN) oleh mahasiswa. KKN ini bertujuan memberdayakan masyarakat dengan memanfaatkan potensi komoditas pisang yang belum dimaksimalkan. Metode yang diterapkan termasuk identifikasi lokasi, sosialisasi, pelatihan pengolahan pisang, dan pengenalan produk inovatif es coklat ICCOCUP. Hasilnya, kelompok KKN 32 berhasil menciptakan keripik pisang lumer dan es coklat ICCOCUP, meningkatkan ekonomi lokal, keterampilan masyarakat, dan membuka peluang kerja. Rencana tindak lanjut mencakup pelatihan berkelanjutan, sertifikasi, pemasaran digital, dan pendirian UMKM.
Co-Authors Dahliati, Rury Bunga Latifah Hanum Lestari, Bunga Puji Ningsih, Yeni Nofirda, Fitri Ramadhan, Rian Rahmat S, Haykal Gibran Saputri, Ridho