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All Journal Jurnal Ilmiah Edunomika (JIE) Indonesian Business Review Jurnal Ekonomi, Bisnis dan Manajemen
Witara, Ketut
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Enhancing Managerial Decision-Making through AI: Opportunities, Challenges, and Operational Impact (Systematic Literature Review) Witara, Ketut
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3395

Abstract

Artificial Intelligence (AI) has become an essential tool in the world of management for decision-making. This article examines the ways in which AI can be used to improve the quality and speed of decision-making, and how AI can improve the operational efficiency of companies. In addition, this article also examines the challenges and opportunities that companies face in adopting AI.In the rapidly evolving digital era, AI has become an essential component of modern business strategies. Today's managers are often faced with the challenge of analyzing very large and complex volumes of data. To make good and timely decisions, AI offers a potential solution with fast and precise data analysis capabilities.The use of AI in decision-making involves machine learning algorithms and models to efficiently process and analyze large amounts of data. This helps managers gain deeper and more accurate insights, enabling more effective decision-making.
The Magic of Product Quality, Price, And Customer Satisfaction on Customer Loyalty Andriana, Ririn; Witara, Ketut; Sri Lestari, Aprilia Winda
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.53-68

Abstract

The primary objective of this study is to examine how productquality and price influence customer loyalty using customer satisfaction among Madame Gie Official Shop's Shopee consumers. The research methodology employed is quantitative to establish the significance of relationships between the variables under investigation. The population for this study consists of all customers of Madame Gie Official Shop on Shopee. The sample size is 100 individuals selected through purposive sampling.The respondents are females aged at least 17 years, who have made a minimum of 2 purchases on Madame Gie Official Shop's Shopee page. Data was collected using observation, questionnaires, analyzed through path analysis. Results show significant partial impacts of product quality and price on customer satisfaction and customer loyalty, with product quality and price affecting customer loyalty through customer satisfaction.
STRATEGI DAN TANTANGAN WOMEN LEADERSHIP DALAM PERJUANGAN SOSIAL YANG BERKELANJUTAN Emmywati; Setyawati, Endang; Witara, Ketut
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19667

Abstract

This study aims to analyse the strategies and challenges of women's leadership in sustainable social struggles at the local community level. The focus of the study is on the Family Empowerment and Welfare (PKK) organisation of RT 01, RW 04, Medokan Ayu Village, Surabaya, which is a concrete example of community-based women's leadership in driving social participation and community empowerment. This study uses a qualitative approach with descriptive phenomenology to understand the meanings and life experiences of women leaders. Data was obtained through in-depth interviews with six key informants, participatory observation in community activities, and documentation studies. Data analysis was conducted using the Colaizzi method to identify the main themes from the participants' experiences. The results of the study reveal three main themes, namely: empathy-based leadership and family values, adaptive strategies for dealing with socio-cultural obstacles, and commitment to the sustainability of social struggle through collective participation. These findings show that women leaders in the PKK community are able to integrate local social and cultural values into their leadership practices. The novelty of this research lies in the emergence of the Local Wisdom Leadership conceptual model, a form of women's leadership rooted in empathy, collaboration, and local cultural values, which can serve as the basis for the development of inclusive and sustainable women's empowerment programmes.
Co-Authors Andriana, Ririn Emmywati Endang Setyawati Sri Lestari, Aprilia Winda