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All Journal Jurnal Ilmu Manajemen (JIM) Warmadewa Management and Business Journal (WMBJ) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi YUME : Journal of Management International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Business Review Journal of Artificial Intelligence and Digital Business
Andriana, Ririn
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Social Sciences Other

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A Innovative Approaches: SWOT Analysis of Balinese Souvenir Marketing in Sukawati Market During and After the Pandemi Witara, Ketut; Andriana, Ririn; Nugroho, Dodit Cahyo
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.70-80

Abstract

The COVID-19 pandemic has significantly impacted the tourism sector in Bali, including the sales of Bali's typical souvenirs at Pasar Sukawati Gianyar. This study aims to analyze the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar using SWOT analysis during the COVID-19 pandemic. This research used a qualitative method with in-depth interviews with five Bali's typical souvenirs traders at Pasar Sukawati Gianyar. The results showed that the strengths of the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar during the pandemic are good product quality and competitive prices. The weaknesses of the marketing strategy are a lack of innovation and a lack of online product promotion. The opportunities of the marketing strategy are to increase the use of digital platforms to promote products and develop new products. The threats of the marketing strategy are strong competition from online souvenir markets and a decrease in the number of visitors to the market during the pandemic. Therefore, Bali's typical souvenirs traders at Pasar Sukawati Gianyar need to optimize strengths and opportunities, as well as overcome weaknesses and threats by innovating and improving online promotion. This study contributes to understanding the marketing strategy of Bali's typical souvenirs in traditional markets during the COVID-19 pandemic and provides recommendations to address the issues faced by Bali's typical souvenirs traders at Pasar Sukawati Gianyar.
The Influence of Digital Marketing and Brand Trust on Customer Loyalty Through Customer Satisfaction of Food and Beverage Companies Andriana, Ririn
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.628

Abstract

This study aims to analyze the effect of digital marketing and brand trust on customer loyalty, with customer satisfaction serving as a mediating variable, within the context of food and beverage companies in East Java. In addition, the research seeks to examine the strategic role of customer satisfaction in strengthening the relationships among the key variables. A quantitative approach was employed, utilizing Structural Equation Modeling (SEM) as the method for data analysis. Data were collected through a survey questionnaire distributed to customers of food and beverage companies in East Java, using a purposive sampling technique. The findings reveal that both digital marketing and brand trust have a significant positive influence on customer loyalty. Furthermore, customer satisfaction was found to mediate the relationship between digital marketing and brand trust on customer loyalty, suggesting that customer satisfaction plays a crucial role in enhancing customer loyalty. This research provides valuable contributions to the existing literature by expanding the understanding of how digital marketing, brand trust, and customer satisfaction interact to influence customer loyalty, particularly in the food and beverage industry. Additionally, the findings offer practical implications for businesses in designing more effective customer-oriented digital marketing strategies. By focusing on customer satisfaction, companies can enhance their competitive advantage and foster long-term customer loyalty, which is essential for sustaining growth in an increasingly competitive market.
IS EMPLOYEE PERFORMANCE INFLUENCED BY DISCIPLINE, MOTIVATION, AND COMPETENCE? A STUDY ON SALON AND BEAUTY EQUIPMENT BUSINESS Manafe, Leonard Adrie; Wahib, Moh; Zebua, Martin; Andriana, Ririn; Erawati, Yourini
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12756

Abstract

The research conducted to know the discipline, motivation and competencies impacted on performance of employee at Evy Beautrec ("EB"). EB is a salon and beauty equipment manufacturer based in Surabaya. The study employed quantitative methods using saturated sampling/all respondents from the population are used as the research sample. The sample size was 33 people who are employees of EB. Data was collected by distributing questionnaires and conducting several interviews with the respondents. The methods used to analyze the data were multiple linear regression, which was processed using SPSS tool. The results of the research are confirmed by t-test calculations, which show that discipline, motivation and competence have a significant impact on EB employees’ performance respectively. Furthermore, the F-test results show that EB employees’ performance simultaneously impacted by discipline, motivation and competence. Of the three independent variables studied, motivation has the greatest effect on EB employees' performance, followed by competence and discipline. Previous findings have shown that still nothing variables that impacts on employees performance, and this phenomenon has attracted the interest of researchers to investigate the performance of EB employees in relation to the impacted by work discipline, motivation and competence.
Banking in the Digital Era: How Social Media is Reshaping Marketing Strategies in the Financial Sector Alfandi, Safwanuzzaki; Manafe, Leonard Adrie; Andriana, Ririn
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1063

Abstract

This study examines CIMB Niaga Bank's use of social media for marketing its banking products, focusing on Instagram, Twitter, and Facebook. A qualitative case study approach was used, involving in-depth interviews with five purposively selected respondents, including marketing staff, social media managers, and two customers who engage with the bank’s content. The findings show that while social media has a positive impact on brand recognition, challenges include maintaining consistent content across platforms and measuring the direct impact of social media engagement on account openings or transactions. The study recommends adjusting the tone and format of messages for each platform’s audience and enhancing analytical tools to measure campaign effectiveness. This research paves the way for future studies comparing digital marketing practices in the banking and non-financial sectors in Indonesia.
Pengaruh Beban Kerja, Lingkungan Kerja, Dan Happiness At Work Terhadap Kinerja Karyawan PT. Kiat Ananda Firdaus, Febriski Dwi; Andriana, Ririn; Noor, Asmirin
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10171

Abstract

PT. Kiat Ananda berupaya meningkatkan kinerja karyawan melalui pengelolaan beban kerja, lingkungan kerja, dan kebahagiaan di tempat kerja. Penelitian ini bertujuan untuk menguji pengaruh ketiga variabel tersebut terhadap kinerja karyawan. Menggunakan metode kuantitatif, penelitian ini melibatkan 46 responden dengan teknik sampel jenuh. Analisis data dilakukan menggunakan SPSS 26 melalui uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, regresi linier berganda, serta uji t, F, dan R. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi 27%, lingkungan kerja memberikan pengaruh sebesar 63%, dan happiness at work berpengaruh sebesar 34%. Secara simultan, ketiga variabel memiliki pengaruh signifikan terhadap kinerja karyawan dengan total kontribusi sebesar 90,9%, sedangkan 9,1% dipengaruhi oleh faktor lain. Kata Kunci: Beban Kerja, Lingkungan Kerja, Happiness At Work, Kinerja Karyawan.
Pengaruh Fashion Involvement, Shopping Lifestyle, dan Discount terhadap Impulse Buying Pelanggan pada Pengguna Shopee di Wilayah Sidoarjo Widiyanto, Nanda Panji; Andriana, Ririn; Noor, Asmirin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2919

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fashion involvement, shopping lifestyle, dan discount terhadap impulse buying pada pengguna Shopee di wilayah Sidoarjo. Latar belakang penelitian ini didasarkan pada fenomena impulse buying atau pembelian impulsif yang semakin meningkat, khususnya di era digital dan pada platform e-commerce seperti Shopee. Kemudahan akses berbelanja online, ditambah dengan strategi pemasaran digital yang agresif seperti diskon besar-besaran, program flash sale, dan kampanye promosi rutin, telah mendorong konsumen untuk melakukan pembelian secara spontan tanpa perencanaan sebelumnya. Perubahan gaya hidup masyarakat yang semakin konsumtif dan tingginya ketertarikan terhadap fashion juga menjadi faktor pendorong meningkatnya perilaku pembelian impulsif ini. Rumusan masalah dalam penelitian ini adalah: apakah fashion involvement, shopping lifestyle, dan discount berpengaruh terhadap impulse buying, baik secara parsial maupun simultan. Untuk menjawab pertanyaan tersebut, penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 96 responden yang merupakan pengguna aktif Shopee di wilayah Sidoarjo, yang dipilih menggunakan teknik probability sampling dengan metode simple random sampling. Analisis data dilakukan menggunakan bantuan software IBM SPSS versi 25, melalui serangkaian uji statistik yang meliputi uji validitas, reliabilitas, uji asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas), regresi linear berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa ketiga variabel independen, yaitu fashion involvement, shopping lifestyle, dan discount, berpengaruh positif dan signifikan terhadap impulse buying, baik secara parsial maupun simultan. 
Pengaruh Promosi, Sosial Budaya dan Aida Model Terhadap Keputusan Pembelian Men’s Skin dan Body Care Pada Generasi Z Wicaksana, Khrsina Arief; Purwanto, Purwanto; Andriana, Ririn
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3030

Abstract

Studi ini dimaksudkan untuk menguji sejauh mana pengaruh promosi, faktor sosial budaya, dan model AIDA dalam memengaruhi keputusan konsumen membeli produk men’s skin and body care pada Generasi Z di wilayah Surabaya dan Sidoarjo. Pendekatan kuantitatif diterapkan dalam penelitian ini dengan teknik pengumpulan data berupa survei kuesioner daring. Responden ditentukan menggunakan teknik purposive sampling dengan jumlah 105 orang Generasi Z berusia 18–27 tahun yang pernah menggunakan produk perawatan diri pria. Pengolahan data memanfaatkan regresi linier berganda dengan software SPSS 25. Dari hasil penelitian diperoleh bahwa promosi, faktor sosial budaya, dan model AIDA memiliki dampak positif yang signifikan baik secara individual maupun secara bersamaan terhadap keputusan pembelian. Koefisien determinasi (R²) sebesar 0,798 menunjukkan bahwa 79,8% variasi dalam keputusan pembelian dapat dijelaskan oleh ketiga variabel bebas yang diteliti, sedangkan 20,2% sisanya dipengaruhi oleh faktor lain di luar cakupan penelitian. Hasil ini menekankan pentingnya penerapan strategi promosi digital yang interaktif, dukungan dari faktor sosial budaya, serta penggunaan model AIDA secara terpadu untuk mendorong Generasi Z dalam proses pengambilan keputusan pembelian.
IS EMPLOYEE PERFORMANCE INFLUENCED BY DISCIPLINE, MOTIVATION, AND COMPETENCE? A STUDY ON SALON AND BEAUTY EQUIPMENT BUSINESS Manafe, Leonard Adrie; Wahib, Moh; Zebua, Martin; Andriana, Ririn; Erawati, Yourini
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12756

Abstract

The research conducted to know the discipline, motivation and competencies impacted on performance of employee at Evy Beautrec ("EB"). EB is a salon and beauty equipment manufacturer based in Surabaya. The study employed quantitative methods using saturated sampling/all respondents from the population are used as the research sample. The sample size was 33 people who are employees of EB. Data was collected by distributing questionnaires and conducting several interviews with the respondents. The methods used to analyze the data were multiple linear regression, which was processed using SPSS tool. The results of the research are confirmed by t-test calculations, which show that discipline, motivation and competence have a significant impact on EB employees’ performance respectively. Furthermore, the F-test results show that EB employees’ performance simultaneously impacted by discipline, motivation and competence. Of the three independent variables studied, motivation has the greatest effect on EB employees' performance, followed by competence and discipline. Previous findings have shown that still nothing variables that impacts on employees performance, and this phenomenon has attracted the interest of researchers to investigate the performance of EB employees in relation to the impacted by work discipline, motivation and competence.
Pengaruh Kualitas Pelayanan dan Citra Toko Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Di Toko Madura Lis Yasir zulkarnain , robi; noor, asmirin; andriana, Ririn; sumaryono, Roy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3349

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan citra toko terhadap kepuasan serta loyalitas pelanggan, sekaligus mengevaluasi peran kepuasan pelanggan sebagai variabel mediasi dalam hubungan tersebut. Studi ini dilakukan pada pelanggan Toko Sembako Madura Lis Yasir dengan menggunakan pendekatan kuantitatif melalui metode survei yang melibatkan 96 responden. Teknik analisis data yang digunakan adalah Partial Least Square Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS, yang dipilih karena mampu menguji hubungan antarvariabel laten sekaligus mengukur efek langsung maupun tidak langsung. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan citra toko memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kualitas pelayanan, citra toko, dan kepuasan pelanggan terbukti berpengaruh signifikan terhadap loyalitas pelanggan. Temuan ini juga mengungkap bahwa kepuasan pelanggan berperan sebagai mediator parsial dalam hubungan antara kualitas pelayanan dan loyalitas pelanggan, serta antara citra toko dan loyalitas pelanggan. Artinya, kedua variabel independen tersebut tidak hanya memengaruhi loyalitas secara langsung, tetapi juga secara tidak langsung melalui peningkatan kepuasan. Secara praktis, hasil penelitian ini menegaskan bahwa upaya peningkatan kualitas layanan dan penguatan citra toko perlu menjadi prioritas strategi bisnis ritel untuk menciptakan pelanggan yang puas dan loyal. Implikasi ini relevan bagi pengelola toko maupun pelaku usaha sejenis dalam merancang kebijakan yang berorientasi pada hubungan jangka panjang dengan pelanggan. Dengan demikian, konsistensi pelayanan dan manajemen citra menjadi faktor kunci dalam menjaga keberlanjutan dan daya saing bisnis.
The Magic of Product Quality, Price, And Customer Satisfaction on Customer Loyalty Andriana, Ririn; Witara, Ketut; Sri Lestari, Aprilia Winda
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.53-68

Abstract

The primary objective of this study is to examine how productquality and price influence customer loyalty using customer satisfaction among Madame Gie Official Shop's Shopee consumers. The research methodology employed is quantitative to establish the significance of relationships between the variables under investigation. The population for this study consists of all customers of Madame Gie Official Shop on Shopee. The sample size is 100 individuals selected through purposive sampling.The respondents are females aged at least 17 years, who have made a minimum of 2 purchases on Madame Gie Official Shop's Shopee page. Data was collected using observation, questionnaires, analyzed through path analysis. Results show significant partial impacts of product quality and price on customer satisfaction and customer loyalty, with product quality and price affecting customer loyalty through customer satisfaction.
Co-Authors Alfandi, Safwanuzzaki BARRETO, Carlos Afonso Edi Subiyantoro Erawati, Yourini Firdaus, Febriski Dwi Isdaryati, Meisy Nanik Kusuma, Marhaendra Leonard Adrie Manafe Martin Zebua Mohd Kasim, Che Manisah Noor, Asmirin Nugroho, Dodit Cahyo Pratiwi, Octavia Yasmin Putri Purwanto Purwanto Sari, Anita Kartika Sri Lestari, Aprilia Winda Sumaryono, Roy Wahib, Moh Wicaksana, Khrsina Arief Widiyanto, Nanda Panji Widji Astuti Witara, Ketut Witara, Ketut zulkarnain , robi