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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Fachmi Nursyamsi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences Other

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Penyuluhan Pemanfaatan Teknologi Pangan Dalam Meningkatkan Daya Saing Dan Produksi UMKM Di Kelurahan Klampis Ngasem Fachmi Nursyamsi; Prima Nasrul Aziz; Sabrina Ayu Afira; Roziana Febrianita
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.169

Abstract

Micro, small and medium enterprises or MSMEs play an important role in improving the economy of a region and the country's economy. However, in the production cycle, processed food requires prerequisites that must be considered because its quality is easily damaged. One of the factors that often results in defects in MSMEs processed food products is the lack of concern for food safety. The method used in this service activity is counseling. The result of this counseling is that MSMEs actors in Klampis Ngasem Village, Surabaya City know the use of food added ingredients and hazardous materials in food. The purpose of this service activity is to educate MSMEs in Klampis Ngasem Village, Surabaya City about the importance of using food preservation and packaging technology extend the shelf life of the product while still complying with food safety regulations. so that MSMEs actors can make food products that are safe, competitive, of good quality, and have high selling value.
Meningkatkan Pengetahuan Digital Branding UMKM Berbasis Food And Beverages Kelurahan Klampis Ngasem Melalui Pelatihan Fachmi Nursyamsi; Bowo Santoso
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i2.34

Abstract

Product branding is a methodology in worldwide contests that generates plans, brand images and impressions that appeal to shoppers. The easiest thing that can be done for product branding is through a decent and attractive catalog photo. However, MSMEs that have not been able to take advantage of product branding are an obstacle for business actors in RW 09 Klampis Ngasem Village in developing their market. Most MSMEs are on average aged 40 and over which is of course very difficult to get involved in using marketing in digital business models. On this basis the community service carried out on Jl. Klampis Sacharosa, Kelurahan Klampis Ngasem by students from group 76 KKN-Thematic UPN "Veteran" East Java conducted counseling and training on branding. This activity resulted in new innovations for MSMEs in Klampis Ngasem Sub-District in the form of product photos according to standards and making Whatsapp Business which aims to facilitate the sale of MSMEs products in Klampis Ngasem Sub-District and is able to improve partners' ability to do branding. Through the use of digital branding as a marketing medium, the products produced can be recognized by more people and have greater opportunities to expand existing markets.
Co-Authors Bowo Santoso Prima Nasrul Aziz Roziana Febrianita Sabrina Ayu Afira