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All Journal Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting
Januarsih, Ayu
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Sosialisasi Penerapan Manajemen Keuangan Guna Mengatasi Hambatan Pengembangan Ekonomi Masyarakat di RT.11 RW.04 Kelurahan Surabaya Kota Bengkulu Abi, Yudi Irawan; Wijaya, Ermy; Januarsih, Ayu; Melinda, Tri Febrina; Putri, Lydia Gustina
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6656

Abstract

Definition of Financial Management according to J.L. Massie Financial management is an operational activity that is responsible for obtaining and using the funds needed for effective and efficient operations. The application of financial management in the scope of community life is also very necessary for the development of the community's economy. However, there are still many people who have obstacles to their economic development due to a lack of understanding and knowledge about good and correct financial management. Therefore, our Unived Management lecturer and student service team provides knowledge and understanding of the Financial Management System which aims to overcome obstacles to community economic development. The method we use is socialization in the form of discussions, and delivering material to several local residents as representatives of the community where we carry out our service. The results of our service have very helpful benefits for the community who are the object of our socialization
The Influence Of Digital Marketing On Consumer Purchasing Decisions On Precast Concrete Products At Pt. Super Beton Prima Januarsih, Ayu; Handayani, Sri; Hidayah, Nenden Restu
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1344

Abstract

The purpose of this study is to determine the influence of social media on consumer purchasing decisions on precast concrete products at PT. Super Beton Prima to determine the effect of search engine optimization on consumer purchasing decisions on precast concrete products at PT. Super Beton Prima. The results showed that the regression equation obtained from the type of research used in this study is a quantitative method. The results showed that the regression equation obtained from the research results is as follows: From the calculation with SPSS, the regression equation is obtained: Y = 7.205 + 0.914X1 + 0.630 X2 + 0.563 X3 + 0.528 X4. There is an influence of social media (X1) on purchasing decisions (Y) at PT Super Beton Prima with a significance value of 0.000 <0.05 and t count>t table (5.320> 1.665) thus Ho is rejected and Ha is accepted. There is an influence of Search Engine Optimization (X2) on purchasing decisions (Y) at PT. Super Beton Prima with a significance value of 0.001 < 0.05 and t count> t table (8,780>1,665) thus Ho is accepted and Ha is rejected. There is an influence of marketing content (X3) on purchasing decisions (Y) at PT Super Beton Prima with a significance value of 0.000<0.05 and tcount>ttable (7,714> 1,665). Thus Ho is rejected and ha is accepted. There is an effect of paid advertising (X4) on the purchasing decision (Y) of on PT. Super Beton Prima with a significance value of 0.001 <0.05 and t count> t table (5.571>1.665). Thus Ho is rejected and ha is accepted. The value of Fsig is 0.000<0.05 and and F count>F tabel (351,219>2.72), so it can be concluded that together social media, search engine optimization, content marketing and paid advertising have an effect on purchasing decisions at PT. Super Beton Prima.
Co-Authors Abi, Yudi Irawan Handayani, Sri Hidayah, Nenden Restu Melinda, Tri Febrina Putri, Lydia Gustina Wijaya, Ermy