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Performance Model: Organizational Culture, Work Environment and Creativity (Empirical Study at Sekolah Tinggi Ilmu Ekonomi Tuah Negeri) Khotimah, Khusnul; Aima, M. Hafidz
International Journal of Advanced Multidisciplinary Vol. 2 No. 3 (2023): International Journal of Advanced Multidisciplinary (October - December 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i3.386

Abstract

The purpose of this research is to determine and analyze the influence of organizational culture, work environment and creativity, both partially and simultaneously, on employee performance at the Sekolah Tinggi Ilmu Ekonomi Tuah Negeri. The population in this study were all employees (lecturers and employees) with the total number of sample respondents. The research method used multiple linear regression analysis and descriptive analysis. Regression analysis was carried out to determine whether the independent variables (Creativity, organizational culture and work environment) either partially or simultaneously had an effect on the dependent variable (Performance), and descriptive analysis was carried out by collecting data through the use of respondent questionnaires. The research results show that the organizational culture and work environment variables partially have no effect on performance, while the creativity variable partially has a positive and significant effect on performance. Simultaneously, the three independent variables of organizational culture, work environment and creativity have a positive and significant effect on performance at Sekolah Tinggi Ilmu Ekonomi Tuah Negeri
The Role of Strategic Management in Determining Business Success in the Era of Digital Disruption Chandini, Anggella; Putri, Finola Fiftem Eka; Putri, , Mardifa Wahyu; Andriadi, Jefri; Aima, M. Hafidz
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2143

Abstract

The era of digital disruption has presented significant challenges for organizations across various sectors to remain competitive in a rapidly changing business environment. Exponential technological change, shifting consumption patterns, and increasing market complexity require organizations to implement strategies that are not only reactive, but also innovative and adaptive. In this context, strategic management plays a central role in determining business direction, competitive advantage, and sustainability. This study aims to examine in depth how strategic management contributes to business success amidst the pressures of digital disruption. This study uses a descriptive qualitative approach using literature studies and interviews with ten business actors from the technology and retail sectors in Indonesia. The results show that long-term planning, the implementation of data-driven strategies, flexibility in decision-making, and an organizational culture that supports innovation are key factors in facing the era of disruption. Strategic managers also act as agents of change, not only guiding the organization structurally but also shaping a digital mindset across all levels of the organization. This research provides practical contributions for business actors in designing more responsive business strategies, while also providing a basis for policymaking at the organizational and government levels to strengthen national business resilience in the digital era.