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All Journal YUME : Journal of Management Economics and Digital Business Review Amkop Management Accounting Review (AMAR) Journal of Innovative and Creativity
Putri, Finola Fiftem Eka
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Extending the Technology Acceptance Model (TAM) in E-Commerce: The Impact of AI Awareness, Usability, and Trust on Shopee Adoption Putri, Finola Fiftem Eka; Very, Jhon
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8306

Abstract

This study examines the adoption of AI-driven features on the Shopee platform among undergraduate students majoring in Management at UPI YPTK Padang, utilizing the Technology Acceptance Model (TAM) with an extended framework that incorporates Perceived Trust as a moderating variable. A quantitative approach was employed, with 300 respondents selected through purposive sampling, and data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS. The findings indicate that AI Awareness significantly influences Perceived Usefulness and Perceived Ease of Use, which in turn positively impact Attitude Toward Using and Behavioral Intention to Use AI-based features. While Behavioral Intention to Use did not significantly predict Actual System Use, Perceived Trust demonstrated a strong direct effect on Actual System Use and moderated the relationship between Behavioral Intention and Actual Use, reinforcing the crucial role of trust in AI adoption. These results suggest that while ease of use and perceived benefits drive AI acceptance, trust remains a fundamental enabler in ensuring consistent engagement with AI-driven e-commerce services. The study highlights the need for enhanced transparency, security, and user education to bridge the gap between behavioral intention and actual adoption. Future research should explore external barriers, risk perceptions, and user demographics to further refine AI adoption models in digital commerce. Keywords: Technology Acceptance Model (TAM), AI Awareness,  Perceived Trust, Shopee.
The Role of Strategic Management in Determining Business Success in the Era of Digital Disruption Chandini, Anggella; Putri, Finola Fiftem Eka; Putri, , Mardifa Wahyu; Andriadi, Jefri; Aima, M. Hafidz
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2143

Abstract

The era of digital disruption has presented significant challenges for organizations across various sectors to remain competitive in a rapidly changing business environment. Exponential technological change, shifting consumption patterns, and increasing market complexity require organizations to implement strategies that are not only reactive, but also innovative and adaptive. In this context, strategic management plays a central role in determining business direction, competitive advantage, and sustainability. This study aims to examine in depth how strategic management contributes to business success amidst the pressures of digital disruption. This study uses a descriptive qualitative approach using literature studies and interviews with ten business actors from the technology and retail sectors in Indonesia. The results show that long-term planning, the implementation of data-driven strategies, flexibility in decision-making, and an organizational culture that supports innovation are key factors in facing the era of disruption. Strategic managers also act as agents of change, not only guiding the organization structurally but also shaping a digital mindset across all levels of the organization. This research provides practical contributions for business actors in designing more responsive business strategies, while also providing a basis for policymaking at the organizational and government levels to strengthen national business resilience in the digital era.
Blockchain and Supply Chain Efficiency: Implications for Managerial Economics Putri, Mardifa Wahyu; Chandini, Anggella; Putri, Finola Fiftem Eka; Andriadi, Jefri; Zefriyenni, Zefriyenni
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2404

Abstract

This study aims to examine the relationship between blockchain technology, supply chain efficiency, and its implications for decision making within the framework of managerial economics. Through a literature study approach, this study reviews and synthesizes various related literature to map the conceptual contribution of blockchain integration in supply chain management. The study's results demonstrate that the characteristics of blockchain, namely decentralization, immutability, and transparency, have a significant impact on operational efficiency, transaction cost reduction, increased supply chain visibility, and risk management. From a managerial economics perspective, blockchain implementation enables more rational and efficient decision-making through reducing information asymmetry, optimizing resource allocation, and transforming market structures within the supply chain ecosystem. However, the adoption of this technology also presents several challenges, including high implementation costs, the need for standardization, and adjustments to organizational structures. This study provides a conceptual foundation for managers and policymakers to understand how blockchain can be a strategic tool for improving corporate competitiveness through supply chain transformation.
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Dengan Semangat Kerja Sebagai Variabel Intervening Di Uptd Puskesmas Air Manjuto Putri, Finola Fiftem Eka; Yulasmi, Yulasmi; Zefriyenni, Zefriyenni
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10089

Abstract

Penelitian ini bertujuan untuk mengindentifikasi Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Lingkungan Kerja  Dan Disiplin Kerja Terhadap Kinerja Pegawai Dengan Semangat Kerja Sebagai Variabel Intervening Di UPTD Puskesmas Air Manjuto. Populasi dalam penelitian ini adalah pegawai pada UPTD Puskesmas Air Manjuto dengan populasi 50 orang dan sampel yang di ambil pada penelitian ini adalah 50 orang dengan teknik Total Sampling. Analisis data dilakukan dengan menggunakan SmartPLS Versi 4.1.1.4 dengan metode Structural Evaluation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian ini adalah :  Gaya kepemimpinan berpengaruh positif dan signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Motivasi kerja berpengaruh positif dan signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Lingkungan kerja berpengaruh positif dan tidak signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Disiplin kerja berpengaruh positif dan signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto.Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Disiplin kerja berpengaruh positif dan tidak signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. (10). Semangat kerja memediasi hubungan antara gaya kepemimpinan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja memediasi hubungan antara motivasi kerja terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja tidak memediasi hubungan antara lingkungan kerja terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja memediasi hubungan antara disiplin kerja terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto.
The Impact of Product Quality, Social Media Marketing, and Customer Relationship on Customer Loyalty through Customer Satisfaction: A Case Study of Putri Chaniago Furniture Putri, Finola Fiftem Eka; Yulasmi, Yulasmi; Sopali, Mardhatila Fitri
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1131

Abstract

This study examines the influence of product quality, social media marketing, and customer relationship on customer loyalty through customer satisfaction in the context of Putri Chaniago Furniture. The research findings reveal several significant relationships. Firstly, product quality demonstrates a positive and significant impact on customer satisfaction, indicating the importance of delivering high-quality products to enhance customer satisfaction. Secondly, while social media marketing positively affects customer satisfaction, its impact is found to be nonsignificant, suggesting the need for further exploration of social media strategies for improving customer satisfaction. Thirdly, customer relationship exhibits a positive and significant influence on customer satisfaction, highlighting the importance of fostering strong relationships with customers to enhance satisfaction levels. Furthermore, all three factors—product quality, social media marketing, and customer relationship—positively and significantly affect customer loyalty through customer satisfaction, underscoring their collective importance in driving customer loyalty. These findings suggest that companies should prioritize efforts to improve product quality, optimize social media marketing strategies, and strengthen customer relationships to foster customer loyalty. Future research endeavors could explore additional variables and expand the scope of analysis to gain deeper insights into customer loyalty dynamics. Additionally, enhancing sample sizes, utilizing updated data, and broadening the research scope are recommended for ensuring the relevance and accuracy of future studies.
Co-Authors Aima, M. Hafidz Andriadi, Jefri Chandini, Anggella Putri, , Mardifa Wahyu Putri, Mardifa Wahyu Sopali, Mardhatila Fitri Very, Jhon Yulasmi, Yulasmi Zefriyenni Zefriyenni, Zefriyenni