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All Journal YUME : Journal of Management Journal Islamic Economics Ad Diwan Amkop Management Accounting Review (AMAR) Journal of Innovative and Creativity
Chandini, Anggella
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Navigating Digital Payments: Understanding Student Adoption of the DANA App Through User Experience, Security, and Social Influence Chandini, Anggella; Lusiana, Finola Fiftem Eka Puti, Jefri Andriadi, Mardifa Wahyu Putri,
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8307

Abstract

The rapid advancement of financial technology has transformed consumer payment behaviors, particularly among university students who frequently engage with digital payment applications. This study explores the key factors influencing the adoption and continued use of the DANA mobile payment application among students at UPI YPTK Padang using a qualitative research approach. Semi-structured interviews were conducted with purposively selected participants to gain in-depth insights into their experiences. Thematic analysis revealed four primary factors shaping adoption: perceived ease of use, security concerns, promotional incentives, and social influence. Convenience and an intuitive user interface were identified as critical enablers of sustained usage, aligning with the Technology Acceptance Model. However, concerns regarding data privacy and fraud remained significant barriers, emphasizing the need for enhanced security measures. Promotional incentives, such as cashback offers and discounts, played a crucial role in motivating users, while peer recommendations were found to be a key determinant of adoption. These findings provide valuable implications for fintech companies seeking to enhance user engagement, suggesting a need for a balanced approach that integrates usability, security, financial incentives, and social influence. Future research should consider comparative studies across different demographic groups and longitudinal analyses of mobile payment behaviors. Keywords: Mobile payment adoption, fintech, DANA application, university students, digital payment behavior
The Role of Strategic Management in Determining Business Success in the Era of Digital Disruption Chandini, Anggella; Putri, Finola Fiftem Eka; Putri, , Mardifa Wahyu; Andriadi, Jefri; Aima, M. Hafidz
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2143

Abstract

The era of digital disruption has presented significant challenges for organizations across various sectors to remain competitive in a rapidly changing business environment. Exponential technological change, shifting consumption patterns, and increasing market complexity require organizations to implement strategies that are not only reactive, but also innovative and adaptive. In this context, strategic management plays a central role in determining business direction, competitive advantage, and sustainability. This study aims to examine in depth how strategic management contributes to business success amidst the pressures of digital disruption. This study uses a descriptive qualitative approach using literature studies and interviews with ten business actors from the technology and retail sectors in Indonesia. The results show that long-term planning, the implementation of data-driven strategies, flexibility in decision-making, and an organizational culture that supports innovation are key factors in facing the era of disruption. Strategic managers also act as agents of change, not only guiding the organization structurally but also shaping a digital mindset across all levels of the organization. This research provides practical contributions for business actors in designing more responsive business strategies, while also providing a basis for policymaking at the organizational and government levels to strengthen national business resilience in the digital era.
Analisis Pengaruh Penggunaan Marketplace Terhadap Peningkatan Penjualan UMKM Tinjauan Menggunakan Metode Systematic Literature Review: Analysis of the Influence of Marketplace Use on Increasing MSME Sales: A Review Using the Systematic Literature Review Method Chandini, ANGGELLA; Jhon Veri
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.1605

Abstract

This research applies the Systematic Literature Review (SLR) method to analyze the impact of using the marketplace on increasing sales of Micro, Small and Medium Enterprises (MSMEs). This research collected two types of data, namely primary data and secondary data. References or reference materials were made through Garda Rujukan Digital (GARUDA). After going through the screening process, seven journals relevant to the research topic were found. Based on a review of nine articles published between 2019 and 2024, it was found that marketplace utilization plays an important role in expanding market reach, increasing product exposure, and simplifying the transaction process for customers. In addition, optimizing digital marketing strategies through marketplaces contributes to building customer loyalty and increasing the operational efficiency of MSMEs.  These findings highlight the urgency of implementing effective strategies in utilizing and managing marketplaces to support sustainable business growth and strengthen MSME competitiveness in the digital era. Furthermore, this study identifies that aspects such as service quality, customer trust, and innovation in promotional strategies influence the success of MSMEs in utilizing the marketplace. The use of integrated social media and data analysis allows MSMEs to understand consumer behavior and develop more targeted marketing strategies.  Although the marketplace offers various opportunities, there are still a number of obstacles such as the high level of competition, the cost of using the platform, and the limited digital literacy faced by some MSME players. Therefore, support is needed from various stakeholders, including the government, platform providers, and educational institutions, in the form of training, mentoring, and wider access to digital technology. Thus, MSMEs can optimize the use of marketplaces to achieve sustainable business growth and increase competitiveness in the global market.
Blockchain and Supply Chain Efficiency: Implications for Managerial Economics Putri, Mardifa Wahyu; Chandini, Anggella; Putri, Finola Fiftem Eka; Andriadi, Jefri; Zefriyenni, Zefriyenni
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2404

Abstract

This study aims to examine the relationship between blockchain technology, supply chain efficiency, and its implications for decision making within the framework of managerial economics. Through a literature study approach, this study reviews and synthesizes various related literature to map the conceptual contribution of blockchain integration in supply chain management. The study's results demonstrate that the characteristics of blockchain, namely decentralization, immutability, and transparency, have a significant impact on operational efficiency, transaction cost reduction, increased supply chain visibility, and risk management. From a managerial economics perspective, blockchain implementation enables more rational and efficient decision-making through reducing information asymmetry, optimizing resource allocation, and transforming market structures within the supply chain ecosystem. However, the adoption of this technology also presents several challenges, including high implementation costs, the need for standardization, and adjustments to organizational structures. This study provides a conceptual foundation for managers and policymakers to understand how blockchain can be a strategic tool for improving corporate competitiveness through supply chain transformation.
Co-Authors Aima, M. Hafidz Andriadi, Jefri Jhon Veri Lusiana, Finola Fiftem Eka Puti, Jefri Andriadi, Mardifa Wahyu Putri, Putri, , Mardifa Wahyu Putri, Finola Fiftem Eka Putri, Mardifa Wahyu Zefriyenni Zefriyenni, Zefriyenni