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All Journal JURNAL ADMINISTRASI BISNIS Jurnal Administrasi Bisnis Jurnal Pengabdian Kesehatan Masyarakat Mulawarman
Resti Maya Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Public Health Other

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Journal : JURNAL ADMINISTRASI BISNIS

 1 
Pengaruh Profitabilitas Terhadap Nilai Perusahaan Dengan Corporate Social Responsibility Sebagai Variabel Moderating : (Studi Pada Perusahaan Cosmetics And Household Yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2022) Resti Maya Sari; Ade Candra
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.14.1.48-59

Abstract

Cosmetic and household goods subsector companies listed on the Indonesia Stock Exchange in 2018-2022 will be analyzed on the influence of profitability on company value moderated by corporate social responsibility. Using quantitative methods because the data obtained is in the form of figures originating from annual reports. The sampling technique uses purposive sampling based on consideration of certain criteria. The data analysis technique uses SmartPLS software version 4.0 using the Partial Least Square (PLS) approach. Based on the results of the analysis carried out, profitability has a positive and significant effect on company value. The greater the profitability, the higher the company value. Profitability has a positive and significant effect on company value, moderated by corporate social responsibility (CSR). The greater the profitability which is strengthened by corporate social responsibility (CSR), the greater the company value will increase.
Co-Authors Ade Candra Ida Ayu Kade Sri Widiastuti Najla Dalillah Olit Mili P. S. Rita Puspa Sari Ruminem, Ruminem Sabrina Nurhalizah Saprianti