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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Inter Komunika: Jurnal Komunikasi Jurnal Abdi Insani Jurnal Kawistara
Elfandari, Safitri
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Menakar Partisipasi Politik Mahasiswa Berbasis Pembelajaran (Studi Eksperimen pada Mahasiswa Jurusan Ilmu Komunikasi Universitas Sriwijaya) Elfandari, Safitri; Ilham, Muhamad Hidayatul; Lionardo, Andries
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2055

Abstract

Abstract. Students as agents of change and first-time voters have an important role in the sustainability of politics in Indonesia. Students are expected to be able to bring about changes in the sustainability of Indonesian democracy of general election in 2024. Political communication courses are introduced to students of Communication Science at FISIP Sriwijaya University. The importance of participating, responding, and knowing the scope, as well as the definition of a form of political communication strategy. By introducing political communication, it is expected that they will be able to think comprehensively and critically in the context of political communication. This course does not only provide political communication theory but also provides an experimental space for students to participate in political communication practice. starting from party logos, ideology, vision, and mission, strategies, and campaigns and voting through social media Instagram. This research is descriptive qualitative in nature, using observation techniques, interviews and documentation to obtain the necessary information and data. The results showed that communication science students at the Faculty of Social and Political Sciences at Sriwijaya University were able to practice political communication and have an interest in the dynamics of political communication in Indonesia. By simulation they have an experience about political communication, starting from introducing their political parties, logos, vision and mission, strategies and conducting campaigns to voting through Instagram social media. And this can reduce the apathy of the younger generation towards politics in Indonesia. 
Social Media for Wildlife Conservation Campaign in South Sumatra, Indonesia Ardhika, Ryan Difa; Santoso, Anang Dwi; Elfandari, Safitri
Jurnal Kawistara Vol 15, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.87795

Abstract

This study examines how the South Sumatra Natural Resources Conservation Agency and the Belantara Foundation utilise Instagram to deliver messages about wildlife conservation. A total of 470 Instagram posts published by these organisations throughout 2022 were analysed using quantitative content analysis. The findings show that the South Sumatra BKSDA tends to focus on posts related to field actions and the current status of wildlife, while the Belantara Foundation emphasises educational content and community engagement. The analysis reveals differences in how each institution frames conservation messages and visual strategies to communicate with the public. Rather than measuring impact, this study highlights the distinctive approaches used by government and non-government institutions in using social media to convey conservation issues. The findings contribute to understanding how message design and media framing can support public engagement in conservation communication.
Social Media for Wildlife Conservation Campaign in South Sumatra, Indonesia Ardhika, Ryan Difa; Santoso, Anang Dwi; Elfandari, Safitri
Jurnal Kawistara Vol 15, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.87795

Abstract

This study examines how the South Sumatra Natural Resources Conservation Agency and the Belantara Foundation utilise Instagram to deliver messages about wildlife conservation. A total of 470 Instagram posts published by these organisations throughout 2022 were analysed using quantitative content analysis. The findings show that the South Sumatra BKSDA tends to focus on posts related to field actions and the current status of wildlife, while the Belantara Foundation emphasises educational content and community engagement. The analysis reveals differences in how each institution frames conservation messages and visual strategies to communicate with the public. Rather than measuring impact, this study highlights the distinctive approaches used by government and non-government institutions in using social media to convey conservation issues. The findings contribute to understanding how message design and media framing can support public engagement in conservation communication.
KOMUNIKASI PEMASARAN PARIWISATA DI DESA PAJAR BULAN KABUPATEN MUARA ENIM Pratiwi, Miftha; Andarini, Rindang Senja; Elfandari, Safitri
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1271

Abstract

Tourism is an economic sector that is growing very rapidly and dynamically. Indonesia has a widespread tourism potential. Muara Enim is an area that is rich in tourism potential, some of which has been managed as a tourist destination. In developing this tourist destination, integrated tourism marketing communications is needed which is supported by strong destination branding so that it is able to compete with tourist destinations in other areas. This community service activity aims to increase understanding of tourism marketing communications with the target audience of Karang Taruna members in Pajar Bulan Village, Semende Darat Laut District, Muara Enim Regency, South Sumatra. This activity first begins with a pre-test to measure participants' knowledge before receiving the material, followed by a presentation of material regarding the basics of tourism marketing communication using lecture methods, question and answer session, and ends with a post-test to measure participants' understanding after receiving the material. This service activity succeeded in increasing public understanding of tourism marketing communications. This is evidenced by the increase in the average post-test result of 76,8 from the average score during the pre-test of 55,6. Statistical analysis using the Wilcoxon test shows the Sig value. (2-tailed) 0.000 < 0.05 which means the alternative hypothesis (Ha) is proven. This result has proven that there is a significant difference between the average pre-test score and the average post-test score. This shows that tourism marketing communication training has a significant influence on increasing participants' understanding of important aspects in tourism destination marketing. It can be concluded that over all the implementation of tourism marketing communication training in Pajar Bulan Village has been successful because there has been an increase in understanding.
Co-Authors Anang Dwi Santoso Andries Lionardo, Andries Ardhika, Ryan Difa Miftha Pratiwi Muhamad Hidayatul Ilham Rindang Senja Andarini