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All Journal Jurnal Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Abdi Insani Jurnal Ranah Komunikasi Sricommerce: Journal of Sriwijaya Community Services Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat CHANNEL: Jurnal Komunikasi
Miftha Pratiwi
Department Of Communication Science, Universitas Sriwijaya Jl. Raya Palembang–Prabumulih Km.32 Indralaya 30662, South Sumatera - Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Raising the awareness of privacy on the use of internet technology among adolescents Abror, Muhammad Yusuf; Pratiwi, Miftha; Yusa, Muchammad Yustian; Musdalifah, Farisha Sestri; Murti, Krisna
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 6, No 4 (2021): November 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v6i4.5697

Abstract

Sustainable Development Goals (SDGs) is the global agreement agreed by United Nation member countries. The agreement aims to assure fair and equitable development throughout the world. SDGs consist of 17 goals, which one of the goals is about information, communication, and technology (ICT). The principle of SDGs target is to make all countries benefit from the use of ICT including Indonesia. The massive use of ICT in Indonesia, especially within the young generation somehow triggers the possibility of cybercrime. It is necessary to increase awareness of the dangers of cyberspace, specifically regarding the use of personal data. Referring to that, this event conducts a program to increase the understanding and awareness of Junior and Senior High School students to be more careful when using their gadgets such as mobile phones, laptops, and computers, and etc. The method of analysis used in this research is qualitative which is a desk study and quantitative through the questionnaire. The results achieved in this service is the increased awareness of adolescents in Junior and Senior High School about the importance of personal data’s security on the internet so that students can be more aware and selective when accessing various websites.
Business Survivability: Social Media as a Channel in the Pandemic Era Miftha Pratiwi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 6, No 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i1.498

Abstract

Almost this past one-year Indonesia has been undergoing global crisis due to COVID-19 pandemic. The weakening of economic sector is caused by the restriction of activity as one form of the supports for the Government in applying health protocol. Many companies of various fields are unable to survive because of undergoing economic contraction. While there are so many companies are having economic contraction, YLEO Indonesia strives. According to one of the distributors, who gains a status as a diamond leader, the income of YLEO increases to 40% during the pandemic. This success is certainly not apart from the role of strategic communication conducted by the company. Moreover, if the company uses social media as one means or channel of communication in conveying education, promotion and interaction with its audience. This research aims at understanding the utilization of social media as a means of communication adopted which supports the business activity of YLEO. The method employed is qualitative descriptive in the form of in-depth interviews as the data collection technique, and content analysis. The summary of this research is the management and utilization of social media as important parts of the company because they are able to encourage the involvement of the audience in various activities in order to further know and understand the expectation and message relevancy which are conveyed to the audience.
ADAPTASI MUSLIM MILENIAL DALAM PERJALANAN WISATA HALAL DI NEGARA NON-MUSLIM Miftha Pratiwi; Rindang Senja Andarini
Mediakom : Jurnal Ilmu Komunikasi Vol 4, No 1 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2020.v4i1.2495

Abstract

Meningkatnya populasi muslim millennial sebagai wisatawan turut mendorong pertumbuhan industri pariwisata. Pertumbuhan industri wisata ini diikuti oleh ketertarikan muslim millennial untuk mengunjungi negara-negara non-muslim sebagai destinasi wisata. Banyak negara non-muslim kemudian mengusung konsep pariwisata halal. Mereka menyesuaikan fasilitas dan layanan pariwisata sesuai kebutuhan dan karakter para muslim traveler. Penelitian ini fokus pada aspek sosiokultural yang turut andil dalam interaksi antarbudaya traveler dan destinasi yang dikunjungi. Melalui metode kualitatif, penelitian ini akan mengungkap dua hal (1) bagaimana interaksi antarbudaya antara muslim millennial dengan pelaku industri pariwisata halal di negara minoritas muslim (2) bagaimana fenomena adaptasi budaya yang terjalin. Penelitian ini menggunakan pendekatan studi kasus melalui wawancara mendalam dan analisis dokumen sebagai teknik pengumpulan dan analisis data. Narasumber yang dipilih adalah narasumber yang berada pada rentang usia millennial dan gemar berwisata ke negara-negara non-muslim. Studi ini menemukan bahwa para muslim traveler Indonesia memiliki tingkat toleransi dan adaptasi yang baik. Sekalipun konsep wisata halal yang ditawarkan dinegara-negara non-muslim masih terbatas, mereka mampu menikmati pengalaman wisata yang menyenangkan. Adapun beberapa hambatan yang dialami para muslim traveler Indonesia antara lain: culture shock, stereotip terhadap masyarakat Indonesia yang masih muncul, permasalahan kompetensi komunikasi yang disebabkan kendala bahasa.
Visualisation of image restoration for Indonesian public officials during the Covid-19 Pandemic Pratiwi, Miftha; Andarini, , Rindang Senja; Setiyowati, Rini; Santoso, Anang Dwi
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4971

Abstract

Most studies on image restoration concentrate on text analysis of firms and CEOs in the Western context; hence, there is a need to explore similar practices in public organisations or public officials in an Eastern context. This study intends to investigate tactics and methods for repairing the image of public officials in eastern nations, including Indonesia, to fill this void. Visual and thematic analysis was performed on a dataset containing 2,000 Instagram posts from seven public officials in Indonesia. According to our findings, the visual analysis identifies six content kinds, while the thematic analysis identifies ten content types. They constitute image restoration methods, such as compensation, bolstering, corrective action, and shifting the blame, and image recovery strategies, such as reducing offensiveness of event, corrective action, and denial. This study reveals that, contrary to western literature, public authorities in Indonesia tend to employ the method of minimising the offensiveness of an occurrence.
Pendampingan Pembuatan Video Potensi Desa Kawasan Ekowisata Hutan Adat Larangan “Mude Ayek” Tebat Benawa Kota Pagar Alam Pratiwi, Miftha; Saraswati, Erlisa; Andarini, Rindang Senja; Yogsunandar, Harry
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 02 (2024): Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2024.5.02.163-171

Abstract

Dusun Tebat Benawa merupakan satu-satunya dusun yang memiliki hutan adat di Sumatera Selatan yang keberadaannya dipertahankan oleh para leluhur hingga sekarang. Hutan adat juga telah menjadi sumber penghidupan bagi masyarakat setempat sebagai sumber air. Potensi yang dimiliki hutan mulai mendorong perangkat desa untuk mulai memanfaatkan teknologi audio visual sebagai sarana pemasaran desa, salah satunya adalah video profile desa. Melalui video profil desa diharapkan mampu mempercepat arus informasi tentang desa. Kegiatan ini dilakukan dengan menerapkan diskusi dan tanya jawab, problem solving dan demonstrasi. Pelatihan yang diikuti oleh 37 peserta yang berasal dari penduduk sekitar telah berhasil membuat video profil di sosial media sebagai media promosi bagi Dusun Tebat Benawa . Hasil penilaian pengetahuan mitra dari pre-test diperoleh rata-rata nilai atau mean sebesar 4,27, sedangkan untuk nilai post-test diperoleh nilai rat-rata 6.19. Hal tersebut menunjukkan bahwa kegiatan ini berhasil meningkatkan pengetahuan mitra untuk membuat video profil desa sebagai sarana promosi wisata.
Optimalisasi Peran Perguruan Tinggi: Pentingnya Literasi Keuangan Digital dalam Mencegah Cybercrime Andaiyani, Sri; Yunisvita, Yunisvita; Taufiq, Taufiq; Pratiwi, Miftha
Sricommerce: Journal of Sriwijaya Community Services Vol. 4 No. 2 (2023): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v4i2.148

Abstract

Kemajuan teknologi merupakan suatu bentuk peluang bagi industri start-up terkhususnya financial technology untuk terus mengembangkan layanan jasa keuangannya yang diharapkan memudahkan aksesbilitas masyarakat Indonesa. Dimana dengan adanya FinTech diharapkan digitalisasi keuangan segera terwujud agar mendorong inklusif keuangan yang terus berkembang. Namun, tentunya hal ini tidak terlepas dari hambatan seperti penipuan online yang seringkali dilakukan oleh oknum yang tidak bertanggung jawab. Sehingga diperlukan literasi keuangan digital untuk mengatasi permasalahan tersebut. Metode yang dilakukan adalah dengan melaksanakan pengabdian masyarakat berbasis pemberdayaan masyarakat melalui ceramah, diskusi, dan juga praktek. Hasil yang didapatkan adalah masyarakat Desa Tunas Aur mampu memahami mengenai literasi keuangan digital denganbaik dan mampu mengaplikasikannya dalam kehidupan sehari-hari kedepannya. Selain itu, pertanyaan akan keraguan masyarakat mengenai keamanan transaksi juga dapat terjawab. Oleh karena itu, dengan adanya pemahaman literasi keuangan digitaldiharapkan dapat membantu inklusif keuangan Indonesia dan mendorong pertumbuhan ekonomi yang lebih baik dengan mengurangikasus penipuan online.
RESTORASI CITRA PEMERINTAH KOTA JAMBI PADA KASUS “SISWI SMP KRITIK PEMKOT JAMBI” Maharani, Nabila; Pratiwi, Miftha
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.126-135.2024

Abstract

In 2023, the Jambi City Government faced public criticism after a viral video of a junior high school student criticizing the government for allegedly allowing a large-tonnage company car to damage her grandmother's house went viral on social media. This incident led to a crisis situation due to its bad reputation which requires effective crisis management from Diskominfo Kota Jambi as government public relations. The research aimed to identify crisis management carried out by Diskominfo Kota Jambi to help Jambi City Government deal with problems related to the viral student which is deepened using Situational Crisis Communication Theory (SCCT). The qualitative approach used in the study involved in-depth interviews, observation, and documentation studies. The results showed that the crisis management at pre-crisis stage focused on problem identification and preparation. The response during crisis was classified as a strategy of reducing responsibility (diminish) by providing excuses and justification that government had no intention of creating a crisis. Diskominfo Kota Jambi also provides open and transparent clarification through websites, social media and mass media. After the crisis, the focus shifted to restoring government's reputation with positive news. There are still several steps or strategies that need to be improved in their implementation.
Navigating Turbulence: Analyzing the Crisis Response of Sriwijaya Air following the SJ182 Plane Crash using Situational Crisis Communication Theory (SCCT) Rahmawati, Annisa; Pratiwi, Miftha; Yusa, Muchammad Yustian
CHANNEL: Jurnal Komunikasi Vol. 12 No. 1 (2024): CHANNEL: Jurnal Komunikasi 24th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i1.366

Abstract

Aircraft accidents show that the industry is vulnerable to crisis and capture the complexity of crisis management and communication. This study examines the crisis response strategies employed by Sriwijaya Air in the aftermath of the SJ-182 plane crash on January 9, 2021. Utilizing the Situational Crisis Communication Theory (SCCT) framework, the research categorizes and analyzes the airline's crisis communication actions based on primary and secondary strategies. The content analysis of news articles from Kompas.com, Detik.com, CNN Indonesia, and Reuters, as well as posts from Sriwijaya Air's social media accounts, reveals the implementation of excuse, compensation, partial apology, and ingratiation strategies. The findings indicate that while Sriwijaya Air avoided denial strategies, its delayed response negatively impacted public perception. The study highlights the importance of prompt and transparent communication in crisis management. It suggests areas for future research, including examining internal decision-making processes and the long-term impacts on organizational reputation and resilience.
PENGEMBANGAN PROMOSI DESA EKOWISATA BURAI OGAN ILIR MELALUI PELATIHAN KOMUNIKASI PARIWISATA Pratiwi, Miftha; Andarini, Rindang Senja; Astuti, Misni; Karerek, Karerek
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2665

Abstract

Burai Ecotourism Village in Ogan Ilir has transformed from a slum into a leading tourist destination in South Sumatera. However, its digital tourism promotion remains underdeveloped, particularly through Instagram. The lack of understanding in tourism communication and digital content creation is a major barrier to increasing tourist visits, requiring training to improve sustainable promotion capacities among local tourism stakeholders. This activity aims to enhance participants’ understanding of tourism communication and digital promotional skills using Instagram as a strategic platform. The method involved a three-day program consisting of socialization and Focus Group Discussions (FGDs) with 40 participants, including tourism managers, POKDARWIS and MSMEs. The results showed a 79% increase in participants’ knowledge after receiving training on basic tourism communication and photography. Participants practiced photo and video conten creation using mobile phones and editing applications such as Lightroom and Capcut. Hands-on activities strengthened their digital promotion capacity and raised awareness of the importance of visual branding. Pre-test and Post-test evaluations revealed a significant improvement in promotional communication skills. The training effectively improved participants’ digital tourism promotional skills.
Visualizing personalization on Instagram during the 2024 presidential election campaign Pratiwi, Miftha; Andarini, Rindang Senja; Arianti, Yosi; Astuti, Misni
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art11

Abstract

The digital era has transformed political communication by positioning social media, particularly Instagram, as a strategic platform for political actors to build personal branding and foster emotional connections with voters. However, academic studies on the use of visual strategies by presidential and vice-presidential candidates during political campaigns remain relatively limited. This study examines how Indonesia’s 2024 presidential and vice-presidential candidates used Instagram for personal branding, focusing on visual content to build voter support. Qualitative analysis of 2540 Instagram posts revealed three dominant dimensions of personal branding—style, competence, and standard—reflected in 15 themes, including public interaction, political campaigns, family orientation, achievements, and values. Results show that the style dimension — particularly public interaction and campaign activities — dominated image-building strategies, with candidate pair Anies Baswedan-Muhaimin Iskandar leading uploads in style and competence. At the same time, Ganjar Pranowo was strong in public interaction themes. Prabowo Subianto-Gibran Rakabuming emphasized achievements, cultural themes, and the celebration of memorable moments. These findings demonstrate that Instagram visuals were strategically used to highlight uniqueness, strengthen credibility, and foster emotional resonance with voters, underscoring the central role of visual branding in influencing voter behavior.
Co-Authors Anang Dwi Santoso Andaiyani, Sri Andarini, , Rindang Senja Annisa Rahmawati Arianti, Yosi Elfandari, Safitri Karerek, Karerek Krisna Murti Maharani, Nabila Misni Astuti, Misni Muhammad Yusuf Abror Musdalifah, Farisha Sestri Rindang Senja Andarini Rindang Senja Andarini Rini Setiyowati Saraswati, Erlisa Taufiq Taufiq Yogsunandar, Harry Yunisvita, Yunisvita Yusa, Muchammad Yustian