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All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Jurnal Abdi Insani Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat
Rindang Senja Andarini
Program Studi Magister Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Undip
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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Jurnalisme Damai dalam Pemberitaan Ahmadiyah pada Harian Jawa Pos Andarini, Rindang Senja
Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): January 2014
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.275 KB) | DOI: 10.14710/interaksi.3.1.85-93

Abstract

Cikeusik incident attracted many citizens and media’s enthusiasm since it’s news worthines. When a violent conflict appear, media supposes to play role in building conflict resolution. This study aimed to examine how Jawa Pos frame and cover violent conflict. This study used qualitative approach with framing analysis method. News coverages about Ahmadiyah from February 7th 2011 till March 11th 2011 was analysed. The result showed that Jawa Pos hasn’t applied peace journalism signed by the usage of victimizing and demonizing language. Jawa Pos preferred dramaticall coverage, used “unfavoured” frame and spreaded out stigma to Ahmadiyah and it’s followers.
Pendampingan Pembuatan Video Potensi Desa Kawasan Ekowisata Hutan Adat Larangan “Mude Ayek” Tebat Benawa Kota Pagar Alam Pratiwi, Miftha; Saraswati, Erlisa; Andarini, Rindang Senja; Yogsunandar, Harry
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 02 (2024): Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2024.5.02.163-171

Abstract

Dusun Tebat Benawa merupakan satu-satunya dusun yang memiliki hutan adat di Sumatera Selatan yang keberadaannya dipertahankan oleh para leluhur hingga sekarang. Hutan adat juga telah menjadi sumber penghidupan bagi masyarakat setempat sebagai sumber air. Potensi yang dimiliki hutan mulai mendorong perangkat desa untuk mulai memanfaatkan teknologi audio visual sebagai sarana pemasaran desa, salah satunya adalah video profile desa. Melalui video profil desa diharapkan mampu mempercepat arus informasi tentang desa. Kegiatan ini dilakukan dengan menerapkan diskusi dan tanya jawab, problem solving dan demonstrasi. Pelatihan yang diikuti oleh 37 peserta yang berasal dari penduduk sekitar telah berhasil membuat video profil di sosial media sebagai media promosi bagi Dusun Tebat Benawa . Hasil penilaian pengetahuan mitra dari pre-test diperoleh rata-rata nilai atau mean sebesar 4,27, sedangkan untuk nilai post-test diperoleh nilai rat-rata 6.19. Hal tersebut menunjukkan bahwa kegiatan ini berhasil meningkatkan pengetahuan mitra untuk membuat video profil desa sebagai sarana promosi wisata.
PENGEMBANGAN PROMOSI DESA EKOWISATA BURAI OGAN ILIR MELALUI PELATIHAN KOMUNIKASI PARIWISATA Pratiwi, Miftha; Andarini, Rindang Senja; Astuti, Misni; Karerek, Karerek
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2665

Abstract

Burai Ecotourism Village in Ogan Ilir has transformed from a slum into a leading tourist destination in South Sumatera. However, its digital tourism promotion remains underdeveloped, particularly through Instagram. The lack of understanding in tourism communication and digital content creation is a major barrier to increasing tourist visits, requiring training to improve sustainable promotion capacities among local tourism stakeholders. This activity aims to enhance participants’ understanding of tourism communication and digital promotional skills using Instagram as a strategic platform. The method involved a three-day program consisting of socialization and Focus Group Discussions (FGDs) with 40 participants, including tourism managers, POKDARWIS and MSMEs. The results showed a 79% increase in participants’ knowledge after receiving training on basic tourism communication and photography. Participants practiced photo and video conten creation using mobile phones and editing applications such as Lightroom and Capcut. Hands-on activities strengthened their digital promotion capacity and raised awareness of the importance of visual branding. Pre-test and Post-test evaluations revealed a significant improvement in promotional communication skills. The training effectively improved participants’ digital tourism promotional skills.
Visualizing personalization on Instagram during the 2024 presidential election campaign Pratiwi, Miftha; Andarini, Rindang Senja; Arianti, Yosi; Astuti, Misni
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art11

Abstract

The digital era has transformed political communication by positioning social media, particularly Instagram, as a strategic platform for political actors to build personal branding and foster emotional connections with voters. However, academic studies on the use of visual strategies by presidential and vice-presidential candidates during political campaigns remain relatively limited. This study examines how Indonesia’s 2024 presidential and vice-presidential candidates used Instagram for personal branding, focusing on visual content to build voter support. Qualitative analysis of 2540 Instagram posts revealed three dominant dimensions of personal branding—style, competence, and standard—reflected in 15 themes, including public interaction, political campaigns, family orientation, achievements, and values. Results show that the style dimension — particularly public interaction and campaign activities — dominated image-building strategies, with candidate pair Anies Baswedan-Muhaimin Iskandar leading uploads in style and competence. At the same time, Ganjar Pranowo was strong in public interaction themes. Prabowo Subianto-Gibran Rakabuming emphasized achievements, cultural themes, and the celebration of memorable moments. These findings demonstrate that Instagram visuals were strategically used to highlight uniqueness, strengthen credibility, and foster emotional resonance with voters, underscoring the central role of visual branding in influencing voter behavior.
KOMUNIKASI PEMASARAN PARIWISATA DI DESA PAJAR BULAN KABUPATEN MUARA ENIM Pratiwi, Miftha; Andarini, Rindang Senja; Elfandari, Safitri
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1271

Abstract

Tourism is an economic sector that is growing very rapidly and dynamically. Indonesia has a widespread tourism potential. Muara Enim is an area that is rich in tourism potential, some of which has been managed as a tourist destination. In developing this tourist destination, integrated tourism marketing communications is needed which is supported by strong destination branding so that it is able to compete with tourist destinations in other areas. This community service activity aims to increase understanding of tourism marketing communications with the target audience of Karang Taruna members in Pajar Bulan Village, Semende Darat Laut District, Muara Enim Regency, South Sumatra. This activity first begins with a pre-test to measure participants' knowledge before receiving the material, followed by a presentation of material regarding the basics of tourism marketing communication using lecture methods, question and answer session, and ends with a post-test to measure participants' understanding after receiving the material. This service activity succeeded in increasing public understanding of tourism marketing communications. This is evidenced by the increase in the average post-test result of 76,8 from the average score during the pre-test of 55,6. Statistical analysis using the Wilcoxon test shows the Sig value. (2-tailed) 0.000 < 0.05 which means the alternative hypothesis (Ha) is proven. This result has proven that there is a significant difference between the average pre-test score and the average post-test score. This shows that tourism marketing communication training has a significant influence on increasing participants' understanding of important aspects in tourism destination marketing. It can be concluded that over all the implementation of tourism marketing communication training in Pajar Bulan Village has been successful because there has been an increase in understanding.
Co-Authors Arianti, Yosi Elfandari, Safitri Karerek, Karerek Miftha Pratiwi Misni Astuti, Misni Saraswati, Erlisa Yogsunandar, Harry