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All Journal Inter Komunika: Jurnal Komunikasi VCD (Journal of Visual Communication Design) Mediator: Jurnal Komunikasi Semantik: Journal of Social, Media, Communication, and Journalism
Ardilla, Yunda Presti
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Arts Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Openness and Attention in the New Economy of the Social Media Era Ardilla, Yunda Presti
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2043

Abstract

Abstract. Changes in the communication media in the form of social and business interactions have brought people to changes in the new economic ecosystem, especially social media. Social media offers an economic ecosystem called attention economy. In contrast to the money economy, attention is more abstract and requires steps for financialization. However, it remains a rare and contested item in the digital world. Various ways are used to get the attention. One of them is by using openess. This article applies a qualitative approach with the descriptive case study strategy and interviews with selected informants in order to describe how a non-profit institution, in this case the Lembaga Pengelola Dana Pendidikan Republik Indonesia (LPDP RI) / Educational Fund Management Institution of the Republic of Indonesia, applied openess to social media to attract attention from its followers. The data were collected by in-depth interviews. This technique works by recording verbal statements of the research subjects and involving other persons to limit word flows, which are submitted by questions. As a result, the non-profit institution did not fully implement openess in social media. This resulted in non-optimal attention from the followers, namely stake holders, scholarship recipients, prospective scholarship recipients and public.  It is suggested to other non-profit institutions to continuously apply openess in order to obtain benefits in the form of attention optimally. 
Discipline Body and Digital Panopticism to Woman Instagram Influencer through Hijab Discourse Ardilla, Yunda Presti; Agustin, Sari Monik
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.2661

Abstract

In contemporary society, the migration of interactions among millennials, particularly Muslim women serving as influencers, to digital platforms has spurred an intriguing shift. However, this transition is fraught with complexities as these women encounter digital media panopticism, constraining their liberty of expression. This study delves into the propagation of hijab discourse within millennial influencer circles via digital channels, aiming to unveil the established truths propagated by authoritative figures. Employing Foucault’s notion of panopticism, discursive practices, and Howe-Strauss’ Millennial generation, this research employs critical constructionism, qualitative methodologies, and in-depth interviews to unravel the pervasive digital panopticism shaping the disciplined digital personas of these influencers. The investigation uncovers how authorities utilize digital panopticism to regulate influencers, aligning with Foucault’s theories. This discreet strategy amplifies influence while perpetuating continuous surveillance through participatory transparency. By penalizing deviations from the hijab discourse, authorities instill fear, prompting self-discipline on social media platforms. Despite influencers’ vigilance, the opaque nature of control fosters ambiguity, highlighting the subtle yet profound impact of power dynamics in digital spaces. This observation echoes Foucault’s discourse on subtle regulatory mechanisms in contemporary society, underscoring the pervasive influence of power dynamics in digital spheres.
Media Convergence: the Realization of Monopoly and Oligopoly in Indonesia" Nanda, Muhammad Afriyan Putra; Ardilla, Yunda Presti
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 2 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i2.10941

Abstract

This study aims to explore the evolution of media convergence in Indonesia, focusing on Kompas Gramedia as a leading media entity that has undergone rapid development. Its business expansion has surged, particularly in the realm of digital media, significantly broadening its market share in Indonesia. Employing a qualitative descriptive approach and utilizing a case study method centered on Kompas Gramedia and its subsidiaries, this research gathers data from credible sources. Through comparative and correlational analyses, it highlights the changing landscape of media convergence within Kompas Gramedia. Initially established as a print-based medium, Kompas Gramedia has undergone a transformation towards digital media and digital television. This transformation signifies the prevalence of monopolistic and oligopolistic practices in the Indonesian media industry, thriving through media convergence strategies. The findings underscore the dynamic shift from traditional print to digital platforms, showcasing how media entities adapt and monopolize within an evolving technological landscape. This study sheds light on the intricate relationship between media evolution, market dominance, and the strategic maneuvers employed by major media players like Kompas Gramedia in Indonesia's ever-expanding digital ecosystem.
Visual Storytelling: A Contemporary Approach to Online Journalism for the Millennial Generation Ardilla, Yunda Presti; Aini, Devi Nur; Kusuma, Bima Aditya; P.H., Aurelia Lintang
VCD: Journal of Visual Communication Design Vol. 9 No. 1 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4246

Abstract

This case study examines the topic of digital visual content, information dissemination, art, and culture for local Indonesian products on the Instagram account Folkative. Folkative is a company targeting a young audience, primarily millennials. Founded to inspire, inform, and represent the diverse creative culture of Indonesian youth, Folkative accomplishes this through the creation of content and interactive online events aimed at the youth of today. The communication style of the Folkative Instagram account has a significant impact on online activities and the evolution of millennial communication patterns. This research employs a qualitative approach using the case study method. The researcher conducted in-depth interviews with 5 informants selected through purposive sampling criteria. The results of this study indicate that the form of content, quality perception, and reader attitudes support the dissemination of content through the Instagram account Folkative. Visual design, which presents the power of images, has become a suitable medium for storytelling, and it is favored by the millennial generation, particularly in the context of journalism. This transformation has shifted the style of journalism from traditional audio and text-based formats to visual art that narrates current and meaningful information for the audience, thus enhancing the literacy interests of the digital native generation.
Co-Authors Aini, Devi Nur Kusuma, Bima Aditya Nanda, Muhammad Afriyan Putra P.H., Aurelia Lintang Sari Monik Agustin