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All Journal Jurnal Sains Teknologi dan Sistem Informasi Journal of Studies in Academic, Humanities, Research, and Innovation
Zulfajry Al Syafaat
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Religion Chemistry Computer Science & IT Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Pengaruh Faktor Harga, Lokasi Serta Citra Merek Terhadap Kepuasan Konsumen Membeli Perumahan di Citraland Celebes Romansyah Sahabudin; Muhammad Irsyad; Zulfajry Al Syafaat; Nova Anggreani; Miftahul Iman
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 3 No. 2 (2023): Oktober 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v3i2.2162

Abstract

One important component of people's welfare is owning a house. Every family now faces the pressure of meeting the main priorities, namely food and clothing or having a decent home for their own family as a result of increasingly advanced times and rapid population growth. This research aims to determine the influence of price, location and brand image on consumer satisfaction when they buy a house in Citraland Celebes Makassar. Currently, a house is not only one of the main human needs but also a determinant of social status in society, so many people are trying to have a nice house. Apart from that, a house can also be used as an investment item if it has a strategic location so that many people have more than one house in various locations as their assets in the future. The population taken for this research were people who bought houses in the Blue Aqua Citraland Cluster, which was determined using a sample of 54 (fifty four) people and the Slovin system. Questionnaires and literature collected systematically and randomly based only on research objectives were used as a serial recording technique. The research used is quantitative descriptive research with a record analysis method using multiple linear regression and validity testing.
Capital Market Reaction Analysis Before And After The Implementation Of The Makan Bergizi Gratis (Mbg) Program Zulfajry Al Syafaat; Tenri S.P. Dipoatmodjo; Annisa Paramaswary Aslam
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1421

Abstract

This study aims to analyze the capital market reaction to the implementation of the Makan Bergizi Gratis (MBG) Program announced by the Indonesian government on January 6, 2025, focusing on food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX). The main research problem is whether there are differences in abnormal return and trading volume activity (TVA) before and after the policy implementation. The study employs an event study method with a comparative approach, using stock closing prices and trading volume data over a 21-day observation period (10 days before and after the event). The sample was selected through purposive sampling, consisting of 54 companies. Data analysis was conducted using the Paired Sample T-Test for normally distributed data. The results show significance values of 0.459 for abnormal return and 0.135 for trading volume activity, both exceeding the 0.05 significance level. This indicates that there is no significant difference before and after the implementation of the MBG program. These findings suggest that the MBG policy did not generate a meaningful market reaction and is perceived as a long-term social policy rather than a direct economic stimulus affecting corporate performance. The results align with the efficient market hypothesis and signaling theory, which posit that markets only respond to events containing strong economic information. Therefore, the MBG policy was not regarded as a significant economic signal by investors during the observation period. Keywords: Abnormal Return; Trading Volume Activity; Makan Bergizi Gratis Program; Event Study; Market Reaction
Co-Authors Annisa Paramaswary Aslam Miftahul Iman Muhammad Irsyad Nova Anggreani Romansyah Sahabudin Tenri S.P. Dipoatmodjo