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All Journal Jurnal Komunikasi dan Kajian Media
Zahrani, Ranisha Eka
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI BRANDING SANGGAR SENI SEKAR PANDAN MELALUI MEDIA SOSIAL Pradhana, Yudha; Prakosa, Adi; Kadarsih, Dinar; Wiandari, Divani; Zahrani, Ranisha Eka; Rizkiansyah, Fadhly Akbar
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.8012

Abstract

Sekar Pandan Art Studio is a studio that still maintains the authenticity of Cirebon Mask Dance. Cirebon Mask Dance is an ancestral heritage which is one of the characteristics of Cirebon City. Therefore, an effective and efficient strategy is needed so that this goal can be achieved. This research will examine and analyze the strategy of the Sekar Pandan Art Studio in an effort to carry out branding on social media. The aim of this research is to understand and provide ideas regarding the importance of implementing a branding strategy for a community or organization that has been established for a long time in order to maintain its existence by using social media. Data was taken from observation transcripts as well as conducting direct interviews with the management and person in charge of the Sekar Pandan Art Studio. The research approach used by researchers is a descriptive qualitative approach which aims to analyze the strategies used by the studio in an effort to carry out branding on social media.
Co-Authors Adi Prakosa Kadarsih, Dinar Pradhana, Yudha Rizkiansyah, Fadhly Akbar Wiandari, Divani