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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Komunikasi dan Kajian Media Communicare : Journal of Communication Studies Community Development Journal: Jurnal Pengabdian Masyarakat JoMMiT : Jurnal Multi Media dan IT Jurnal Komunitas (Komunikasi Tiada Batas) International Journal of Environmental Communication (ENVICOMM)
Pradhana, Yudha
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PESAN KESETARAAN PENYANDANG DISABILITAS MELALUI INTERAKSI SIMBOLIK MEDIA SOSIAL Putra, Rizki Saga; Marpaung, Yuni Novianti Marin; Pradhana, Yudha; Rimbananto, Muhammad Ramelan
Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2021): June 2021
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.10.1.1-11

Abstract

Being considered equal to normal people in general is a dream that people with disa-bilities really want to realize. The public's view of disability has constructed the stig-ma that people with disabilities are unable to move like normal people specifically relating to physical exercise.. The difficulty of dismantling the stigma that is already inherent and generalizing persons with disabilities with physical disability or mal-function becomes a particular challenge faced by persons with disabilities as a mi-nority group. This paper uses the constructivist paradigm as a point of view in look-ing at understanding the complexity of social construction. The phenomenological method used in this study will explore the perspective of individuals with disabilities through self-concept "me" as an object that is the result of community construction, try to be replaced with "I" as a subject that is reconstructed through the help of so-cial media with self-actualization amid physical limitations which is owned. This study found that messages through social media that contain hopes and big dreams which imply that people with disabilities also have physical abilities and expertise equivalent to normal people in general. Various attempts were made, even more so by utilizing social media as a means of proving to the world about "This Is Me"and “I Can Do Anything
STRATEGI BRANDING SANGGAR SENI SEKAR PANDAN MELALUI MEDIA SOSIAL Pradhana, Yudha; Prakosa, Adi; Kadarsih, Dinar; Wiandari, Divani; Zahrani, Ranisha Eka; Rizkiansyah, Fadhly Akbar
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.8012

Abstract

Sekar Pandan Art Studio is a studio that still maintains the authenticity of Cirebon Mask Dance. Cirebon Mask Dance is an ancestral heritage which is one of the characteristics of Cirebon City. Therefore, an effective and efficient strategy is needed so that this goal can be achieved. This research will examine and analyze the strategy of the Sekar Pandan Art Studio in an effort to carry out branding on social media. The aim of this research is to understand and provide ideas regarding the importance of implementing a branding strategy for a community or organization that has been established for a long time in order to maintain its existence by using social media. Data was taken from observation transcripts as well as conducting direct interviews with the management and person in charge of the Sekar Pandan Art Studio. The research approach used by researchers is a descriptive qualitative approach which aims to analyze the strategies used by the studio in an effort to carry out branding on social media.
Perancangan Game Edukasi Menyusun Ayat Al-Qur’an Berbasis Android Huwaida, Romeizatul; Tyas, Sari Setyaning; Pradhana, Yudha
JoMMiT Vol 4 No 2 (2020): Artikel Jurnal Volume 4 Issue 2, Desember 2020
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jommit.v4i2.335

Abstract

Sekolah Dasar Avicenna Jagakarsa menerapkan sistem pembelajaran yang mewajibkan murid untuk menghafal surat-surat pendek dalam mata pelajaran Pendidikan Agama Islam (PAI). Sebagai solusinya dibuat Game edukasi yang merupakan salah satu sarana media pembelajaran untuk dapat meningkatkan minat siswa belajar aktif dan kreatif, sehingga belajar menjadi terasa menyenangkan. Game edukasi ini bernama “Menyusun Ayat Alquran”. Game berbasis Android dengan materi soal-soal yang ditampilkan secara acak dan berasal dari buku-buku pelajaran PAI kelas 1 sampai 5 yang digunakan SD Avicenna Jagakarsa.
Development Communication Efforts by the Government of Eureunpalay Village, Cibalong Subdistrict, Tasikmalaya, in Addressing Unemployment Pradhana, Yudha; Dinar Kadarsih
International Journal of Environmental Communication (ENVICOMM) Vol. 3 No. 1 (2025)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm.v3i1.8671

Abstract

Unemployment is one of the primary issues in Eureunpalay Village, Cibalong Subdistrict, Tasikmalaya. Low education levels, limited access to skills training, and a lack of economic opportunities are the main contributing factors. The Eureunpalay Village Government implements development communication strategies to address unemployment through participatory and inclusive approaches. This study aims to analyze the development communication efforts carried out by the village government in tackling the unemployment problem. The research employs a descriptive qualitative approach with data collection techniques including observation, in-depth interviews, and document analysis. The results indicate that development communication is conducted through various strategies, such as village deliberations, utilization of social media, and community economic empowerment programs. The village government actively socializes programs such as cash-for-work initiatives, skills training, and the development of agrotourism-based village tourism in Pasir Hantap. Moreover, open and collaborative communication between the village government, the Village Consultative Body (BPD), and the community contributes significantly to the effectiveness of the implemented programs. The study concludes that effective development communication can enhance community involvement in efforts to reduce unemployment. Therefore, it is necessary to optimize village communication media, strengthen the communication capacity of village officials, and conduct regular evaluations of the communication strategies applied. 
Organizational Communication Style of Village Head in Improving Public Services to the Community in Sikunang Village Wonosobo Central Java Pradhana, Yudha; Kadarsih, Dinar
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101012120254

Abstract

Communication plays a crucial role in human life, serving as a medium for conveying messages and information. It is utilized in various settings, including within families, communities, and organizations. In organizations, whether corporate or governmental, communication is vital for achieving objectives and ensuring smooth operations. In rural governance, the village head serves as the leader responsible for providing public services to the community in accordance with their formal duties and functions. This study aims to examine and analyze the organizational communication strategies employed by the Sikunang Village Government in Wonosobo Regency, Central Java, in improving public services. The research utilizes a descriptive qualitative approach, gathering data through direct interviews and observations of the village government. The findings highlight the significance of effective organizational communication in enhancing public service delivery and demonstrate how the leadership style of the village head influences group communication within the local government.
CITRA DIGITAL DESA WISATA PENARUNGAN: MENELISIK PERAN MEDIA BARU DALAM PROMOSI PARIWISATA LOKAL Widianti, Mira Adita; Pradhana, Yudha; Rahma, Alya
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2039

Abstract

This research discusses the utilization of new media in branding the Penarungan Tourism Village, located in Mengwi District, Badung Regency, Bali. The study was motivated by the increasing use of social media and websites as digital marketing communication tools, particularly in the tourism sector. The objective is to explore how village managers utilize new media to shape the image and attractiveness of the destination. This qualitative research collects data through field observations, social media documentation, and website analysis. The findings reveal that the use of Instagram, Twitter, and the official website has helped strengthen branding and increased the interest of both local and international tourists. New media significantly impacts audience interaction and promotional effectiveness. However, challenges such as content consistency, quality, and sustainable digital management remain.  
CITRA DIGITAL DESA WISATA PENARUNGAN: MENELISIK PERAN MEDIA BARU DALAM PROMOSI PARIWISATA LOKAL Widianti, Mira Adita; Pradhana, Yudha; Rahma, Alya
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2039

Abstract

This research discusses the utilization of new media in branding the Penarungan Tourism Village, located in Mengwi District, Badung Regency, Bali. The study was motivated by the increasing use of social media and websites as digital marketing communication tools, particularly in the tourism sector. The objective is to explore how village managers utilize new media to shape the image and attractiveness of the destination. This qualitative research collects data through field observations, social media documentation, and website analysis. The findings reveal that the use of Instagram, Twitter, and the official website has helped strengthen branding and increased the interest of both local and international tourists. New media significantly impacts audience interaction and promotional effectiveness. However, challenges such as content consistency, quality, and sustainable digital management remain.  
PELATIHAN PEMANFAATAN MEDIA SOSIAL DALAM UPAYA MELAKUKAN BRANDING BAGI PELAKU UMKM DI DESA SIKUNANG, WONOSOBO, JAWA TENGAH. Pradhana, Yudha; Putra, Ariandi; Kadarsih, Dinar; Kurniawati, Risky; Zahra, Jihan Nur; Salma, Darin; Saharani, Nabila
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.26341

Abstract

Desa Sikunang, Wonosobo, Jawa Tengah merupakan sebuah desa yang memiliki alam yang indah serta potensi hasil tani yang berlimpah. Namun kurangnya pemahaman masyarakat terhadap media sosial membuat para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) tidak maksimal dalam memasarkan hasil usaha mereka ke luar Desa Sikunang. Melalui kegiatan Pengabdian Kepada Masyarakat diharapkan dapat memberikan kontribusi mengenai pentingnya branding dan juga pemanfaatan media sosial dalam hal membangun branding terutama bagi UMKM masyarakat setempat. Pelatihan ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada para pelaku UMKM bagaimana memanfaatkan media sosial dalam hal melakukan branding usaha masyarakat Desa Sikunang dapat terdengar setidaknya keluar wilayah Wonosobo. Selain itu kegiatan ini diharapkan dapat memberikan edukasi mengenai literasi media sosial. Hasil yang didapatkan dari Pengabdian Kepada Masyarakat ini di antaranya masyarakat sebagai pelaku UMKM dapat menyadari bahwa mereka kurang memaksimalkan media sosial dalam melakukan branding dari usaha atau produk yang mereka ingin pasarkan serta kurangnya pemahaman dari masyarakat dalam memanfaatkan media sosial seperti Instagram. Kesimpulan dari Pengabdian Kepada Masyarakat ini adalah masyarakat khususnya pelaku UMKM di Desa Sikunang, Wonosobo, Jawa Tengah diharapkan akan lebih memaksimalkan media sosial dalam melakukan branding sehingga produk dari usaha mereka dapat terpasarkan dengan baik ke luar Desa Sikunang.
Organizational Communication Style of Village Head in Improving Public Services to the Community in Sikunang Village Wonosobo Central Java Pradhana, Yudha; Kadarsih, Dinar
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Communication plays a crucial role in human life, serving as a medium for conveying messages and information. It is utilized in various settings, including within families, communities, and organizations. In organizations, whether corporate or governmental, communication is vital for achieving objectives and ensuring smooth operations. In rural governance, the village head serves as the leader responsible for providing public services to the community in accordance with their formal duties and functions. This study aims to examine and analyze the organizational communication strategies employed by the Sikunang Village Government in Wonosobo Regency, Central Java, in improving public services. The research utilizes a descriptive qualitative approach, gathering data through direct interviews and observations of the village government. The findings highlight the significance of effective organizational communication in enhancing public service delivery and demonstrate how the leadership style of the village head influences group communication within the local government.
Co-Authors Adi Prakosa Dinar Kadarsih Huwaida, Romeizatul Kadarsih, Dinar Kurniawati, Risky Marpaung, Yuni Novianti Marin Putra, Ariandi Rahma, Alya Rimbananto, Muhammad Ramelan Rizki Saga Putra Rizkiansyah, Fadhly Akbar Saharani, Nabila Salma, Darin Tyas, Sari Setyaning Wiandari, Divani Widianti, Mira Adita Zahra, Jihan Nur Zahrani, Ranisha Eka