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All Journal JURNAL EKONOMI SYARIAH JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Aprillia, Wina
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Economics, Econometrics & Finance

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Pengaruh Citra Merek, Kualitas Produk, Sertifikat Halal Dan Keputusan Pembelian Terhadap Permintaan Produk Hand Body Lotion Citra (Studi Kasus : Pada Masyarakat Kelurahan Dwikora, Kecamatan Medan Helvetia) Aprillia, Wina; Harmain, Hendra; Jannah, Nurul
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3982

Abstract

This study aims to determine the effect of brand image, product quality, halal certificates, and purchasing decisions on product demand. This research was conducted using a quantitative approach. The population in this study amounted to 300 with a sample of 75. The sampling method was simple random sampling technique. This study uses primary data using multiple linear regression data analysis using SPSS 15. Based on the results of the first hypothesis test, it is known that the significant value of brand image is 0.085 (sig > 0.05) with a t-count value of 1.750 <1.994 (t-count < t-table). The second hypothesis test showed a significant product quality of 0.825 (sig > 0.05) with a t-count value of 0.222 <1.994 (t-count < t-table), the third hypothesis test showed a significant halal certificate of 0.486 (sig > 0.05) with a t-count -0.700 < 1.994 (t-count < t-table), the fourth hypothesis test showed a significant 0.000 (sig < 0.05) with a t-count value of 4.368 > 1.994 (t-count > t-table). Based on the results of the fifth hypothesis test, it is known that the significant value is 0.000 (sig <0.05) with an f-count value of 22.193 > f-table 2.503. The results of this study indicate that Brand Image, Product Quality, Halal Certificate and Purchasing Decision simultaneously influence product demand.
Analisis Efektivitas Program Beasiswa UPZ Tahun 2021 pada Mahasiswa UIN Sumatera Utara Aini, Rija; Armayani, Reni Ria; Septiani, Bella Virnadya; Isnaini Ginting, Sri Rahmawati; Aprillia, Wina
JURNAL EKONOMI SYARIAH Vol 7, No 2 (2022): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v7i2.4366

Abstract

This study aims to determine the effectiveness of the 2021 UPZ scholarship program for its recipients, namely North Sumatra UIN students. This research is a quantitative descriptive method by distributing questionnaires to students receiving UPZ scholarships in 2021 and obtained 50 people as research samples. The results show that the effectiveness of the 2021 UPZ Scholarship program for North Sumatra UIN students has been running effectively because it has received a percentage of 79.59% which has exceeded the 61% figure which is the benchmark that a program can be said to be effective if it exceeds that percentage. This scholarship is given for the collection of zakat funds for all lecturers and workers in the State Islamic University of North Sumatra. The distribution of zakat funds can be carried out if there are mustahik groups in the environment or related agencies.
Co-Authors Aini, Rija Armayani, Reni Ria Hendra Harmain Isnaini Ginting, Sri Rahmawati Nurul Jannah Septiani, Bella Virnadya