Article Per Year (5 Year)
p-Index From 2020 - 2025
1.006
P-Index
This Author published in this journals
All Journal G-Tech : Jurnal Teknologi Terapan Jurnal Pengabdian Masyarakat Asia Journal of Industial Engineering and Technology Journal of Industrial Community Empowerment SAINTI: Majalah Ilmiah Teknologi Industri
Puspitaningsih, Fitri Indah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Industrial & Manufacturing Engineering Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengabdian Masyarakat Asia

 1 
Training Branding and Merchandising Products to Support the Marketing Strategy of the Furniture Industry in Jepara Kristianto, Fesa Putra; Broto, Taukhid Wisnu; Ma'rifah, Juli Dewi; Puspitaningsih, Fitri Indah; Sabila, Maharsi Anis
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2022

Abstract

The furniture industry provides a fairly high foreign exchange where the industry is labor-intensive with a high export value. During 2022, its export value reached 3.5 billion USD and 1.3% of Indonesia's total export performance in 2022. However, this value fell by 8.04% from last year due to the Russian-Ukrainian war and the global economic downturn. Therefore, to support marketing strategies and improve export performance, the Furniture Industry Business Management (MBIF) study program conducts branding and merchandising training. This community service activity (PKM) is carried out in the form of lectures and practices. The material presented in the form of basic furniture for the development of small and medium industries, branding concepts, branding strategies, digital marketing and merchandising Practices. For evaluation using pre-test, post-test and the results of branding or merchandising uploaded on social media. This training is expected to improve the understanding of branding and merchandising and implement it into its export marketing strategy. So that the export performance of the furniture industry in Jepara can rise in 2023.
Co-Authors Anam, Barik Khoirul Broto, Taukhid Wisnu Eko Hari Purnomo Kristianto, Fesa Putra Ma'rifah, Juli Dewi Ma’rifah, Julia Dewi Sabila, Maharsi Anis Salsabila, Sobrina Aisya Ulfia, Yessi Nasia