Garuda - Garba Rujukan Digital

OPTIMALISASI HALAMAN LANDING PAGE UNTUK INDUSTRI FURNITUR: SEBUAH STUDI KASUS MENGGUNAKAN GT METRIX Broto, Taukhid Wisnu; Ulfia, Yessi Nasia; Arini, Nuskha Ilma
JURNAL ILMIAH TEKNOLOGI INDSUTRI (SAINTI) Vol 21, No 2 (2024): VOL 21 NO 2 DESEMBER 2024
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/sainti.v21i2.281

The furniture industry faces challenges in marketing its products online, especially due to the limitations of providing customers with a physical product experience. This makes the Landing page a crucial element in digital marketing strategies, which not only needs to be aesthetically appealing but also technically optimized to enhance user engagement and sales conversion. This study aims to identify the factors affecting page load speed and performance of the Landing page, as well as to implement optimization strategies to improve efficiency and user experience. The methods used include literature reviews, direct observation, and technical testing and optimization using the GTMetrix tool. The results show that after technical optimizations, the Landing page performance improved by 8%, page structure increased by 5%, Largest Contentful Paint (LCP) decreased by 0.1 seconds, Total Blocking Time (TBT) reduced by 3 milliseconds, and Cumulative Layout Shift (CLS) decreased by 0.12. In addition, the page performance grade increased from B to A. The conclusion of this study emphasizes the importance of integrating attractive design and high technical performance to achieve an optimal Landing page in the furniture industry, supporting improved user engagement and sales conversion.

Training of Trainers 4.0 Industri Kecil Menengah Furnitur Untuk Mendorong Transformasi Digital Dengan Teknologi Internet of Things Kristianto, Fesa Putra; Broto, Taukhid Wisnu; Puspitaningsih, Fitri Indah
Journal of Industrial Community Empowerment Vol 3, No 2 (2024): Published in October 2024
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/jice.v3i2.293

The furniture industry in Central Java still faces various challenges, especially in adopting advanced technologies such as the Internet of Things and Industry 4.0. Many furniture SMEs still rely on manual or semi-manual production methods, which result in suboptimal product quality and production efficiency, making it difficult to compete in the global market. To address these challenges, the Community Service Program carried out by the Furniture Industry Business Management Study Program at Polytechnic of Furniture Industry and Wood Processing actively played a role through the Training of Trainers activity. This program aims to provide intensive training on the implementation of IoT and Industry 4.0 technologies to furniture SMEs in Central Java, focusing on developing practical skills and fostering digital transformation. Training of Trainers training involved Furniture Industry Business Management lecturers who possess specialized expertise in Industry 4.0 technologies. The training covered both theoretical and practical aspects, allowing participants to not only understand the concepts but also implement them in their work environments. Evaluation results showed a significant increase in the participants' understanding and skills in applying Industry 4.0 and Internet of Things technologies. A tangible example of the success of this training is PT. AST Indonesia, which successfully implemented Industry 4.0 and Internet of Things technologies in its production processes after participating in the Training of Trainers program. This success is concrete evidence that the training provided by Furniture Industry Business Management can contribute significantly to enhancing the competitiveness of furniture SMEs in the digital era, in line with the vision of "Making Indonesia 4.0.

Training of Trainers 4.0 Industri Kecil Menengah Furnitur Untuk Mendorong Transformasi Digital Dengan Teknologi Internet of Things Kristianto, Fesa Putra; Broto, Taukhid Wisnu; Puspitaningsih, Fitri Indah
Journal of Industrial Community Empowerment Vol. 3 No. 2 (2024)
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/jice.v3i2.293

The furniture industry in Central Java still faces various challenges, especially in adopting advanced technologies such as the Internet of Things and Industry 4.0. Many furniture SMEs still rely on manual or semi-manual production methods, which result in suboptimal product quality and production efficiency, making it difficult to compete in the global market. To address these challenges, the Community Service Program carried out by the Furniture Industry Business Management Study Program at Polytechnic of Furniture Industry and Wood Processing actively played a role through the Training of Trainers activity. This program aims to provide intensive training on the implementation of IoT and Industry 4.0 technologies to furniture SMEs in Central Java, focusing on developing practical skills and fostering digital transformation. Training of Trainers training involved Furniture Industry Business Management lecturers who possess specialized expertise in Industry 4.0 technologies. The training covered both theoretical and practical aspects, allowing participants to not only understand the concepts but also implement them in their work environments. Evaluation results showed a significant increase in the participants' understanding and skills in applying Industry 4.0 and Internet of Things technologies. A tangible example of the success of this training is PT. AST Indonesia, which successfully implemented Industry 4.0 and Internet of Things technologies in its production processes after participating in the Training of Trainers program. This success is concrete evidence that the training provided by Furniture Industry Business Management can contribute significantly to enhancing the competitiveness of furniture SMEs in the digital era, in line with the vision of "Making Indonesia 4.0.

Development of a Decision Support System Based on the Weighted Product to Optimize Production Scheduling in the Furniture Industry Ulfia, Yessi Nasia; Purnomo, Dian Eko Hari; Kristianto, Fesa Putra; Ma’rifah, Julia Dewi; Broto, Taukhid Wisnu; Puspitaningsih, Fitri Indah
G-Tech: Jurnal Teknologi Terapan Vol 9 No 4 (2025): G-Tech, Vol. 9 No. 4 October 2025
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/g-tech.v9i4.8090

The furniture industry plays a crucial role in Indonesia’s manufacturing sector, which contributed 18.98% to the national GDP in 2024 with a growth rate of 4.43%. However, increasing market demand and product variety have created significant challenges in achieving efficient and timely production scheduling. Inefficient manual scheduling processes have been shown to cause substantial delays, with approximately 31% of production orders experiencing lateness due to poor scheduling and machine utilization. This study aims to design and implement a Decision Support System (DSS) based on the Weighted Product (WP) method to objectively determine production scheduling priorities using order quantity, processing time, and profit value as key criteria. The DSS was developed using Microsoft Visual Basic 6.0 and Microsoft Office Access 2016, utilizing secondary data from a furniture manufacturing company. Validation results show that the DSS achieved a 99.998% accuracy rate compared to manual Excel calculations, indicating correct implementation of the WP computational algorithm. The system effectively enhances production planning by providing objective, data-driven scheduling recommendations, reducing delays, optimizing resource utilization, and improving operational efficiency. Overall, the DSS serves as an effective managerial tool to support decision-making consistency and competitiveness in the manufacturing industry.

Training Branding and Merchandising Products to Support the Marketing Strategy of the Furniture Industry in Jepara Kristianto, Fesa Putra; Broto, Taukhid Wisnu; Ma'rifah, Juli Dewi; Puspitaningsih, Fitri Indah; Sabila, Maharsi Anis
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2022

The furniture industry provides a fairly high foreign exchange where the industry is labor-intensive with a high export value. During 2022, its export value reached 3.5 billion USD and 1.3% of Indonesia's total export performance in 2022. However, this value fell by 8.04% from last year due to the Russian-Ukrainian war and the global economic downturn. Therefore, to support marketing strategies and improve export performance, the Furniture Industry Business Management (MBIF) study program conducts branding and merchandising training. This community service activity (PKM) is carried out in the form of lectures and practices. The material presented in the form of basic furniture for the development of small and medium industries, branding concepts, branding strategies, digital marketing and merchandising Practices. For evaluation using pre-test, post-test and the results of branding or merchandising uploaded on social media. This training is expected to improve the understanding of branding and merchandising and implement it into its export marketing strategy. So that the export performance of the furniture industry in Jepara can rise in 2023.

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