Garuda - Garba Rujukan Digital

OPTIMALISASI HALAMAN LANDING PAGE UNTUK INDUSTRI FURNITUR: SEBUAH STUDI KASUS MENGGUNAKAN GT METRIX Broto, Taukhid Wisnu; Ulfia, Yessi Nasia; Arini, Nuskha Ilma
JURNAL ILMIAH TEKNOLOGI INDSUTRI (SAINTI) Vol 21, No 2 (2024): VOL 21 NO 2 DESEMBER 2024
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/sainti.v21i2.281

The furniture industry faces challenges in marketing its products online, especially due to the limitations of providing customers with a physical product experience. This makes the Landing page a crucial element in digital marketing strategies, which not only needs to be aesthetically appealing but also technically optimized to enhance user engagement and sales conversion. This study aims to identify the factors affecting page load speed and performance of the Landing page, as well as to implement optimization strategies to improve efficiency and user experience. The methods used include literature reviews, direct observation, and technical testing and optimization using the GTMetrix tool. The results show that after technical optimizations, the Landing page performance improved by 8%, page structure increased by 5%, Largest Contentful Paint (LCP) decreased by 0.1 seconds, Total Blocking Time (TBT) reduced by 3 milliseconds, and Cumulative Layout Shift (CLS) decreased by 0.12. In addition, the page performance grade increased from B to A. The conclusion of this study emphasizes the importance of integrating attractive design and high technical performance to achieve an optimal Landing page in the furniture industry, supporting improved user engagement and sales conversion.

Training of Trainers 4.0 Industri Kecil Menengah Furnitur Untuk Mendorong Transformasi Digital Dengan Teknologi Internet of Things Kristianto, Fesa Putra; Broto, Taukhid Wisnu; Puspitaningsih, Fitri Indah
Journal of Industrial Community Empowerment Vol 3, No 2 (2024): Published in October 2024
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/jice.v3i2.293

The furniture industry in Central Java still faces various challenges, especially in adopting advanced technologies such as the Internet of Things and Industry 4.0. Many furniture SMEs still rely on manual or semi-manual production methods, which result in suboptimal product quality and production efficiency, making it difficult to compete in the global market. To address these challenges, the Community Service Program carried out by the Furniture Industry Business Management Study Program at Polytechnic of Furniture Industry and Wood Processing actively played a role through the Training of Trainers activity. This program aims to provide intensive training on the implementation of IoT and Industry 4.0 technologies to furniture SMEs in Central Java, focusing on developing practical skills and fostering digital transformation. Training of Trainers training involved Furniture Industry Business Management lecturers who possess specialized expertise in Industry 4.0 technologies. The training covered both theoretical and practical aspects, allowing participants to not only understand the concepts but also implement them in their work environments. Evaluation results showed a significant increase in the participants' understanding and skills in applying Industry 4.0 and Internet of Things technologies. A tangible example of the success of this training is PT. AST Indonesia, which successfully implemented Industry 4.0 and Internet of Things technologies in its production processes after participating in the Training of Trainers program. This success is concrete evidence that the training provided by Furniture Industry Business Management can contribute significantly to enhancing the competitiveness of furniture SMEs in the digital era, in line with the vision of "Making Indonesia 4.0.

Training of Trainers 4.0 Industri Kecil Menengah Furnitur Untuk Mendorong Transformasi Digital Dengan Teknologi Internet of Things Kristianto, Fesa Putra; Broto, Taukhid Wisnu; Puspitaningsih, Fitri Indah
Journal of Industrial Community Empowerment Vol. 3 No. 2 (2024)
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/jice.v3i2.293

The furniture industry in Central Java still faces various challenges, especially in adopting advanced technologies such as the Internet of Things and Industry 4.0. Many furniture SMEs still rely on manual or semi-manual production methods, which result in suboptimal product quality and production efficiency, making it difficult to compete in the global market. To address these challenges, the Community Service Program carried out by the Furniture Industry Business Management Study Program at Polytechnic of Furniture Industry and Wood Processing actively played a role through the Training of Trainers activity. This program aims to provide intensive training on the implementation of IoT and Industry 4.0 technologies to furniture SMEs in Central Java, focusing on developing practical skills and fostering digital transformation. Training of Trainers training involved Furniture Industry Business Management lecturers who possess specialized expertise in Industry 4.0 technologies. The training covered both theoretical and practical aspects, allowing participants to not only understand the concepts but also implement them in their work environments. Evaluation results showed a significant increase in the participants' understanding and skills in applying Industry 4.0 and Internet of Things technologies. A tangible example of the success of this training is PT. AST Indonesia, which successfully implemented Industry 4.0 and Internet of Things technologies in its production processes after participating in the Training of Trainers program. This success is concrete evidence that the training provided by Furniture Industry Business Management can contribute significantly to enhancing the competitiveness of furniture SMEs in the digital era, in line with the vision of "Making Indonesia 4.0.

Training Branding and Merchandising Products to Support the Marketing Strategy of the Furniture Industry in Jepara Kristianto, Fesa Putra; Broto, Taukhid Wisnu; Ma'rifah, Juli Dewi; Puspitaningsih, Fitri Indah; Sabila, Maharsi Anis
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2022

The furniture industry provides a fairly high foreign exchange where the industry is labor-intensive with a high export value. During 2022, its export value reached 3.5 billion USD and 1.3% of Indonesia's total export performance in 2022. However, this value fell by 8.04% from last year due to the Russian-Ukrainian war and the global economic downturn. Therefore, to support marketing strategies and improve export performance, the Furniture Industry Business Management (MBIF) study program conducts branding and merchandising training. This community service activity (PKM) is carried out in the form of lectures and practices. The material presented in the form of basic furniture for the development of small and medium industries, branding concepts, branding strategies, digital marketing and merchandising Practices. For evaluation using pre-test, post-test and the results of branding or merchandising uploaded on social media. This training is expected to improve the understanding of branding and merchandising and implement it into its export marketing strategy. So that the export performance of the furniture industry in Jepara can rise in 2023.

The Influence Of Layout And Display On Consumer Purchase Interest At JIFFINA Sabila, Maharsi Anis; Prasetya, Juliasari; Shoffiyati, Peni; Sunardiansyah, Yogi Akbar; Broto, Taukhid Wisnu
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2025): September - Desember 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i3.8133

The JIFFINA 2023 exhibition is one of the prestigious events expected to stimulate economic growth in the Special Region of Yogyakarta and Central Java. In 2022, JIFFINA was held in August and successfully recorded transactions worth USD 24 million, with at least 2,000 buyers from various countries. This study investigates the influence of layout and display on consumer interest at the JIFFINA 2023 furniture exhibition. JIFFINA 2023 aims to attract a larger number of visitors compared to the previous year. To achieve this goal, the exhibition is required to enhance its overall quality. These enhancements are determined not only by the quality of the products but also by the effectiveness of their arrangement and presentation. Well-organized exhibition booths have the potential to draw more visitors and increase the likelihood of sales. This study employs a quantitative approach using multiple linear regression analysis. The findings are expected to provide a theoretical contribution to the study of purchase interest in furniture exhibitions and to support the development of the furniture industry in Indonesia.

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