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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Skintific Ardi Goeliling; Ni Nyoman Devi; Ariyani Goeliling; Romansyah Sahabuddin; Arya Pering Arimbawa; Fatmawati A Rahman; A Fadel Muhammad
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 2 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i2.225

Abstract

The purpose of this research is to explore the impact of price and product quality on purchase decisions, focusing on the skincare product Skintific. This research utilizes a descriptive quantitative approach. The data used consists of primary data obtained through surveys using questionnaires given to respondents, as well as secondary data collected through internet searches and references from previous studies relevant to this research topic. The subjects of this research are female university students in Makassar who have purchased and used Skintific skincare products. Non-probability sampling with a purposive sampling approach was employed to select 100 participants for this study. The findings of this research indicate that both price and product quality, separately and together, have a significant influence on the purchase decision of Skintific skincare products.
Impact of Artificial Intelligence on Academic Literacy among University Students in Indonesia: A Case Study A Fadel Muhammad; Nur Astiana Hidayat Ardi; Nitswat, Nurhaliza; Sri Hardianti Nur; Razak, Annisa Zhalila; Fatjri Nur Tajuddin; Anzar Aquil; Moch. Nur Syahrus Syahbana
Berkala Ilmiah Pendidikan Vol. 5 No. 1 (2025): Berkala Ilmiah Pendidikan
Publisher : Scidac Plus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/bip.v5i1.1393

Abstract

The rapid adoption of Artificial Intelligence (AI) tools in higher education has transformed learning practices, prompting concerns about their influence on students’ critical thinking, originality, and independent engagement with academic materials. This study explores the perceived impact of AI on academic literacy among Indonesian university students, with particular attention to critical thinking, originality, and independent learning. Employing a qualitative approach, the study captures students' experiences and perspectives, revealing that while AI tools such as ChatGPT and Grammarly are perceived to enhance learning efficiency, they may also diminish deeper engagement with academic content and critical thinking processes. Many participants reported a tendency to rely on AI-generated summaries, which they associated with reduced independent analysis and creativity. Nevertheless, the findings suggest that when AI tools are integrated with thoughtful pedagogical strategies, they can support the development of academic literacy within ethical boundaries. The study underscores the importance of implementing AI literacy programs and ethical guidelines to foster responsible and reflective use of AI in academic contexts.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Skintific Ardi Goeliling; Ni Nyoman Devi; Ariyani Goeliling; Romansyah Sahabuddin; Arya Pering Arimbawa; Fatmawati A Rahman; A Fadel Muhammad
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol. 3 No. 2 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i2.225

Abstract

The purpose of this research is to explore the impact of price and product quality on purchase decisions, focusing on the skincare product Skintific. This research utilizes a descriptive quantitative approach. The data used consists of primary data obtained through surveys using questionnaires given to respondents, as well as secondary data collected through internet searches and references from previous studies relevant to this research topic. The subjects of this research are female university students in Makassar who have purchased and used Skintific skincare products. Non-probability sampling with a purposive sampling approach was employed to select 100 participants for this study. The findings of this research indicate that both price and product quality, separately and together, have a significant influence on the purchase decision of Skintific skincare products.