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p-Index From 2020 - 2025
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All Journal Implementasi Manajemen & Kewirausahaan Golden Ratio of Data in Summary
Zain, Feri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Ambidextrous Leadership: Insights from a Comprehensive Systematic Review Zain, Feri
Implementasi Manajemen & Kewirausahaan Vol 4 No 1 (2024): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v4i1.430

Abstract

In an era of rapidly changing business and increasing complexity, leaders are faced with the challenge of managing uncertainty and competing in a dynamic environment. This research aims to explore what consequences will be experienced when organizations implement ambidextrous leadership based on existing literature. Therefore, we also want to identify avenues for future research to further develop and expand the literature related to ambidextrous leadership. This literature review included 40 articles from the first to 4th quartile in the Scopus database. This study finds that the antecedence of ambidextrous leadership is associated with several outcomes at individual, team, and organizational levels. This framework can help organizations identify the consequences of ambidextrous leadership.
Radio Suara Surabaya's Marketing Communication Strategy In Seeking Advertising Clients Anwar, Miftahol; Nada, LIfatin; Zain, Feri; Amin, Mohammad
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1666

Abstract

Competition among radio stations is becoming increasingly fierce due to the increasing number of radio stations. For private radio stations, advertising is a key input in operating as a professional and profitable mass media outlet. Therefore, radio stations must have a marketing communications strategy to attract advertisers. The author chose Radio Suara Surabaya as the research object because, amidst intense competition in the Indonesian broadcast radio industry for advertisers, Radio Suara Surabaya remains viable and resilient. The research question is how Radio Suara Surabaya employs its marketing communications strategy to attract advertisers. The purpose of this research is to determine Radio Suara Surabaya's marketing communications strategy. This qualitative study used primary data collection through observation, interviews, and documentation. The results concluded that Radio Suara Surabaya's marketing communications strategy to attract advertisers focuses heavily on a personal and integrated approach, based on SWOT and STP analyses. Radio SS employs a compelling promotional mix of personal selling, advertising, and public relations, which has proven to be superior in terms of app installs and followers across various social media platforms.
Co-Authors Anwar, Miftahol Mohammad Amin Nada, Lifatin