Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Fokus Manajemen Bisnis Golden Ratio of Data in Summary
Nada, Lifatin
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Radio Suara Surabaya's Marketing Communication Strategy In Seeking Advertising Clients Anwar, Miftahol; Nada, LIfatin; Zain, Feri; Amin, Mohammad
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1666

Abstract

Competition among radio stations is becoming increasingly fierce due to the increasing number of radio stations. For private radio stations, advertising is a key input in operating as a professional and profitable mass media outlet. Therefore, radio stations must have a marketing communications strategy to attract advertisers. The author chose Radio Suara Surabaya as the research object because, amidst intense competition in the Indonesian broadcast radio industry for advertisers, Radio Suara Surabaya remains viable and resilient. The research question is how Radio Suara Surabaya employs its marketing communications strategy to attract advertisers. The purpose of this research is to determine Radio Suara Surabaya's marketing communications strategy. This qualitative study used primary data collection through observation, interviews, and documentation. The results concluded that Radio Suara Surabaya's marketing communications strategy to attract advertisers focuses heavily on a personal and integrated approach, based on SWOT and STP analyses. Radio SS employs a compelling promotional mix of personal selling, advertising, and public relations, which has proven to be superior in terms of app installs and followers across various social media platforms.
Technology acceptance model theory on intention to use e-recruitment Azzatillah, Azzatillah; Nada, Lifatin; Rahmadina, Dean Seshar; Chairunnisa, Chairunnisa; Savira, Dhelvianti Azni
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.11014

Abstract

Currently, e-recruitment activities are human resource digitalization activities that not only change the perspective of job seekers about finding and applying for jobs but also change the way organizations attract new candidates to job positions. This study examines and analyzes the intention to use e-recruitment using the development of the theory of technology acceptance model 2. The quantitative method is the research method used in this study. The sample collection used purposive random sampling through an online questionnaire to obtain a sample of 177 respondents. The analysis in this study uses a variant-based structural equation model  with partial least squares. The analysis results indirectly show that someone with a subjective norm will have a higher perceived usefulness of e-recruitment, affecting the higher intention to use e-recruitment. This also happens to someone who has a perceived ease of use of e-recruitment, which will increase the perceived usefulness of e-recruitment, increasing the intention to use e-recruitment. Subjective norm will directly affect someone's intention to use and perceived usefulness of e-recruitment; perceived usefulness will affect intention to use e-recruitment; and perceived ease of use will influence perceived usefulness and intention to use e-recruitment.
Co-Authors Anwar, Miftahol Azzatillah, Azzatillah Chairunnisa Chairunnisa Mohammad Amin Rahmadina, Dean Seshar Savira, Dhelvianti Azni Zain, Feri