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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Golden Ratio of Data in Summary
Anwar, Miftahol
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Economics, Econometrics & Finance Health Professions Public Health Social Sciences

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Radio Suara Surabaya's Marketing Communication Strategy In Seeking Advertising Clients Anwar, Miftahol; Nada, LIfatin; Zain, Feri; Amin, Mohammad
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1666

Abstract

Competition among radio stations is becoming increasingly fierce due to the increasing number of radio stations. For private radio stations, advertising is a key input in operating as a professional and profitable mass media outlet. Therefore, radio stations must have a marketing communications strategy to attract advertisers. The author chose Radio Suara Surabaya as the research object because, amidst intense competition in the Indonesian broadcast radio industry for advertisers, Radio Suara Surabaya remains viable and resilient. The research question is how Radio Suara Surabaya employs its marketing communications strategy to attract advertisers. The purpose of this research is to determine Radio Suara Surabaya's marketing communications strategy. This qualitative study used primary data collection through observation, interviews, and documentation. The results concluded that Radio Suara Surabaya's marketing communications strategy to attract advertisers focuses heavily on a personal and integrated approach, based on SWOT and STP analyses. Radio SS employs a compelling promotional mix of personal selling, advertising, and public relations, which has proven to be superior in terms of app installs and followers across various social media platforms.
Social Media as the Fifth Estate of Conflict Resolution in Indonesia: A Netnography Study on Digital Activism #PeringatanDarurat Aristyavani, Inadia; Julianto, Edi Nurwahyu; Taryana, Ade; Anwar, Miftahol; Jamalullail, Jamalullail
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2509

Abstract

The Research discusses how digital media can be used as a fifth estate. The fifth pillar refers to the function of social media as a supervisor of public policies or issues. This supervision is through netizens' activities to encourage policymakers to act appropriately. Digital media platforms provide a new space for individuals and groups to share information, self-organize, and influence public policy. This form of supervision is through expressions of disappointment and anger over several social and political situations. The Research uses digital media theory as the fifth pillar of William Dutton. The case studied is the #PeringatanDarurat movement. This case is critical because it relates to a violation of the Constitution. The case began with the government's and the DPR's plan to make an Election Bill contrary to the Constitutional Court's (MK) decision. The Research uses the ethnography method. The data analyzed was Twitter (X) social media user posts. Data collection is carried out through 2 forms: immersion and investigation. Immersion was carried out by observing social and medical user X. The investigation collected posts about #PeringatanDarurat. The data was processed using thematic analysis. The study results show four main themes of social media user posts. First, the manipulation of rules and the Constitution. Second, anger against oligarchs. Social media users expressed outrage at the power that no longer represented the people. Third, social media users call for teenagers to be politically literate. Fourth, a collective invitation to take action together. This Research shows the role of social media as the fifth pillar (the fifth estate). Social media has become the primary means of spreading political awareness and social mobilization.
Co-Authors Aristyavani, Inadia Edi Nurwahyu Julianto, Edi Nurwahyu Jamalullail, Jamalullail Mohammad Amin Nada, Lifatin Taryana, Ade Zain, Feri