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All Journal Practice of Fashion and Textile Education Journal BAJU: Journal of Fashion and Textile Design Unesa Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Soemardi, Ardita Ayulestari
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Physics Social Sciences

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Studi Visual Escapism Pada Mahasiswa Sebagai Inspirasi Perancangan Artwear Napitupulu, Marisi; Soemardi, Ardita Ayulestari; Shinta, Fairus
Practice of Fashion and Textile Education Journal Vol. 4 No. 2 (2024): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftej.v4i2.45454

Abstract

Escapism is the tendency to seek distraction or freedom from unpleasant reality through entertainment or other fantasies. Many people experience escapism, including students also do escapism activities when they feel bored. In this regard, a fashion design is needed as a visual form of escapism among students. The purpose of this fashion design is to describe the visual escapism of college students in a positive direction through fashion design and produce a fashion design in the form of artwear as an effort to direct student escapism in a positive direction. The method used is a qualitative method in the form of literature studies, interviews, and questionnaires. The design method used in this research is as follows: (1) escapism research as research material; (2) visual research in the form of artwear; (3) Moodboard and Colour Scheme; (4) Motif Sketches that symbolise escapism for students; (5) exploration, laser cut, layering, heating and foil painting techniques; (6) production stage; and (7) the final design result in the form of artwear clothing that symbolises visual art escapism for students. Based on this, the design results are obtained in the form of post-production which produces 2 (two) artwear designs using pvc, foil, crinoline, tulle, spandex materials and using heating, foil painting and layering techniques which produce 2 (two) artwear designs in the form of creative videos and catalogues through social media.
Fashion Design Based on Baduy Culture: The Fusion of Essentiality, Spirituality, and Exploration in Seba Baduy 2024 Soemardi, Ardita Ayulestari; Lestari, Tetes Annisa; Rachman, Rizki Maulana; Annurul, Annurul
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n2.p189-196

Abstract

 Seba Baduy is a series of events held annually as a tradition as a form of gratitude and a symbol of harmonious relations between humans, nature, and ancestors. This study aims to identify Baduy cultural elements that are integrated into fashion design works and analyze the values ​​of essentiality, spirituality, and exploration in these fashion designs with a blend of local Baduy culture. The research method used is qualitative, with data collection methods through literature studies and observations regarding Baduy culture, especially Baduy weaving and batik. This Baduy culture is collaborated with a more modern style, with the theme of Essentiality, Spirituality, and Exploration, which is related to simplicity and the elevation of local traditions. The final result of this research is a design titled "Sawarga," inspired by the Baduy tribe's house as a spiritual place, elaborated with traditional Baduy fabrics, packaged in a modern form. The values ​​of essentiality, spirituality, and exploration are reflected in the design, through the use of natural materials, silhouettes, and exploration of textile materials.
Konstruksi Citra Wanita dalam Media Online (Analisis Framing pada Popbela.Com) Soemardi, Ardita Ayulestari; Mutiaz, Intan Rizky
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 1 No. 1 (2020): DESKOMVIS: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v1i1.6

Abstract

Popbela.com merupakan media online yang menyajikan berita ataupun informasi seputar dunia wanita yang meliputi fashion, beauty, relationship, dan karir. Rubrik Fashion pada Popbela.com membahas aspek fashion dari dalam ataupun luar negeri yang menjadi tren. Sebagai media online yang menyiarkan informasi kepada publik, Popbela.com menampilkan citra wanita yang menjadi rujukan pada pembacanya. Penelitian ini menggunakan metode kualitatif yang menggunakan analisis William A. Gamson dan Modgliani berpendapat bahwa frame adalah cara bercerita yang menghadirkan konstruksi makna atas peristiwa-peristiwa yang berkaitan dengan objek suatu wacana. Tujuan dilakukan penelitian ini adalah untuk mengetahui bagaimana konstruksi makna dari tulisan pada rubrik fashion yang terkait dengan citra wanita dalam wacana Popbela.com. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah studi dokumenter data primer, dengan cara mengumpulkan artikel yang tertulis pada rubrik fashion pada Popbela.com dari tanggal 1-5 Desember 2019 dan analisis data berdasarkan hasil pengumpulan data tersebut. Artikel yang dipilih adalah artikel yang terpopuler pada saat periode tersebut. Dari penelitian ini diketahui bahwa Popbela.com mengonstruksi wanita sebagai sosok yang ekspresif, suka mencari perhatian, melihat sosok ideal adalah wanita yang tinggi semampai, dan kecenderungan menyukai fashion item mewah berharga fantatis dipengaruhi oleh gaya fashion selebriti yang menjadi panutannya.
Co-Authors Annurul, Annurul Intan Rizky Mutiaz Lestari, Tetes Annisa Napitupulu, Marisi Rachman, Rizki Maulana Shinta, Fairus