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IMPACT OF COVID-19 PANDEMIC ON ADOPTION OF OMNI-CHANNEL IN MILLENNIAL CONSUMERS THROUGH OMNI-INTERACTION Hasan, Djohan Gunawan
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3209

Abstract- The covid-19 pandemic with the lockdown and social distancing mandates have disrupted the consumer purchase behaviour. This disruption had the impact in adoption of omni-channel during the pandemic, specific in millennial consumers. As a young generation, and large population, their purchasing power is making them an interactive target for consumer industries. Millennials as consumers of technology on omni-channel will be the focus of this research.This research was tested with a data collected from September 2019 as pre-pandemic period and on December 2020 as within-pandemic period. The output reveals that Omni-interaction and Millennial purchase behaviour are not strengthen the Omni-experience and Adoption omni-channel within-pandemic period compare to pre-period. The key is the lockdown and social distancing mandates accelerated the digital transformation impacted direct to process of adoption of omni-channel. The quality and credibility of information influenced the millennial to make purchasing decisions. This research will contribute to the literature by providing a factors of adoption omni-channel to understands consumers and their experiences to purchase. Limitation of this research is draws conclusions based on data that were collected at pre and during pandemic period. To overcome this limitation, future research should consider the post pandemic period dataset especially when available. Keywords: Covid-19; Omni-channel; Millennial; Adoption; Experience

Driving Business Performance through Lean and Cloud-Based Supply Chain Integration: Evidence from the Oil and Gas Sector Sultan, Muhammad Habifian; Hasan, Djohan Gunawan; Annas, Mohammad
Multidiscience : Journal of Multidisciplinary Science Vol. 2 No. 2 (2025): June
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v2i2.407

This study examines the synergistic impact of Lean Supply Chain Management (LSCM) and Cloud-Based Supply Chain (CSSC) integration on business performance within Indonesia’s oil and gas sector. Amidst global supply chain disruptions and Indonesia’s transition toward sustainable energy, optimizing supply chain efficiency has become a strategic imperative. While prior research highlights the benefits of LSCM in developed markets, its interaction with digital technologies in emerging economies remains underexplored. Adopting a positivist approach, this study employs a quantitative methodology, collecting data from 217 professionals in Indonesia’s oil and gas industry through structured questionnaires. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research evaluates the direct and mediated effects of Just-In-Time (JIT) and Total Quality Management (TQM) practices on business performance, with CSSC as a mediator. Results confirm that both JIT and TQM significantly enhance business performance, with CSSC playing a pivotal mediating role by improving supply chain visibility, agility, and operational efficiency. The findings underscore the importance of integrating lean practices with cloud-based digital solutions to drive resilience and competitive advantage in volatile markets. This study contributes actionable insights for practitioners seeking to align operational excellence with digital transformation, offering a model for sustainable supply chain management in resource-intensive industries.

Penerapan CAC untuk Menganalisis Pengaruh Purchase Intention Pengguna Kosmetik pada Fitur AR Panjaitan, Elisabeth Dian Ladestia; Hasan, Djohan Gunawan; Sudiyono, Krist Ade
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4517

Purpose: This study aims to analyze the factors influencing cosmetic purchase intention. The context is the use of augmented reality (AR) features in Indonesian e-commerce platforms. Methodology/approach: The research uses a quantitative approach. The analysis method is SEM-PLS (Structural Equation Modeling - Partial Least Squares). The sample consists of 176 women who have used AR features on Shopee, Tokopedia, Lazada, and Blibli. Key variables include vividness, shopping benefits, behavioral control, satisfaction, and purchase intention. Results/findings: Vividness positively affects both behavioral control and satisfaction. Shopping benefits significantly influence satisfaction. Behavioral control and satisfaction positively impact purchase intention. More realistic and interactive AR features improve user satisfaction and boost buying intention. Conclusion: This study concludes that augmented reality (AR) features in e-commerce significantly influence the purchase intention of cosmetic users in Indonesia. Factors such as vividness, shopping benefits, and behavioral control positively affect satisfaction, which in turn enhances purchase intention. The research fills a gap by linking vividness and shopping benefits with user satisfaction, which leads to actual purchase intentions in AR-based platforms. Limitations: This study only involves users of specific e-commerce platforms, so the results may not be fully representative of all augmented reality features across e-commerce platforms in Indonesia. Contribution: Offers strategic insights for brand owners and marketers to enhance AR-based features. Guides IT and tech developers to build more effective AR experiences. Supports digital marketing practices in the beauty and cosmetics sector.

The power of social commerce: TikTok's impact on Gen Z consumer purchasing behavior Poh, Stella; Hasan, Djohan Gunawan; Sudiyono, Krist Ade
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.835

Consumer shopping behavior has changed from brick-and-mortar to online shopping due to the COVID-19 pandemic. The development of online shopping was accompanied by social media technology, resulting in the emergence of the social commerce phenomenon. Social commerce, as a platform that supports two activities at once, has advantages over e-commerce platforms. However, in reality, the adoption of social commerce has not been utilized effectively by business actors, and not a few MSMEs have suffered losses due to the presence of social commerce platforms. This study was conducted to understand the adoption of social commerce platforms by utilizing social media content and live streaming to influence consumer purchases using the AIDA model and TAM model theories. This study uses quantitative methods by distributing questionnaires to 246 respondents and structural equation modeling (SEM) analysis techniques. The results showed that social media content and live streaming can inform consumers clearly and interestingly about products to build consumer attention and interest, which ultimately encourages consumer purchases. This study can be implemented by business owners to optimize the application of social media content and live streaming when running a business to increase consumer attractiveness and purchases.

IMPACT OF COVID-19 PANDEMIC ON ADOPTION OF OMNI-CHANNEL IN MILLENNIAL CONSUMERS THROUGH OMNI-INTERACTION Hasan, Djohan Gunawan
ULTIMA Management Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3209

Abstract- The covid-19 pandemic with the lockdown and social distancing mandates have disrupted the consumer purchase behaviour. This disruption had the impact in adoption of omni-channel during the pandemic, specific in millennial consumers. As a young generation, and large population, their purchasing power is making them an interactive target for consumer industries. Millennials as consumers of technology on omni-channel will be the focus of this research.This research was tested with a data collected from September 2019 as pre-pandemic period and on December 2020 as within-pandemic period. The output reveals that Omni-interaction and Millennial purchase behaviour are not strengthen the Omni-experience and Adoption omni-channel within-pandemic period compare to pre-period. The key is the lockdown and social distancing mandates accelerated the digital transformation impacted direct to process of adoption of omni-channel. The quality and credibility of information influenced the millennial to make purchasing decisions. This research will contribute to the literature by providing a factors of adoption omni-channel to understands consumers and their experiences to purchase. Limitation of this research is draws conclusions based on data that were collected at pre and during pandemic period. To overcome this limitation, future research should consider the post pandemic period dataset especially when available. Keywords: Covid-19; Omni-channel; Millennial; Adoption; Experience

Analyzing Organization Culture’s Role on Digital Transformation During Pandemic Era: An Ethnographic Study Triani, Meidiana; Hasan, Djohan Gunawan; Susanto, Yosef Budi
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.625

Public behavior toward shopping is changing due to limited mobility. E-commerce has changed consumer shopping behavior. The pandemic has accelerated the digital transformation process. From this, the company finally decided to carry out digital transformation and try to sell their product to e-commerce. The company uses digital marketing to market its brands effectively to the public during a pandemic. The application of digital transformation makes organizational culture an important thing that influences the success or failure of digital transformation. The culture in each company will make the strategy of each company different. Corporate culture has a role in measuring the company's success in implementing digital transformation to deal with the pandemic. Because of this, this study uses Hofstede's organizational culture theory and cultural dimension theory. Ethnography is the method in this research because researchers can focus on culture. In general, ethnography is for researchers who are outside the organization. However, in this study, researchers are part of an organization, so they have a more in-depth picture of the culture that occurs within it. From this study, the symbol in each category of organizational culture in the company has a unique meaning, which plays a role in digital transformation that will impact company performance. The combination of cultural dimensions is also a factor in the success of digital transformation in companies. Culture, organization, consumers, technology, and strategy are five things in digital transformation that affect company performance.

Management Implications: Repurchase Decisions in the Retail Technology Supply Chain in the Retail Industry in Digital Retail Companies Irnaldi, Devi; Jimmy, So Yohanes; Hasan, Djohan Gunawan
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.630

This study aims to find out how digital retail companies retain their customers by being active as registered partners who continue to make repurchases. Understanding partner’s positive perceptions is key in improving repurchase decisions. Marketing Strategy, Service Quality and situational factors are studied to understand the strengthening of these positive perceptions. Attitude Towards Norm is known as one of the predictors in influencing purchasing decisions so that the relationship between these variables is also studied in this study. This research method is quantitative. Data obtained from an online questionnaire of 384 respondents. Descriptive analysis was conducted to determine the demographic background of the respondents. Associative analysis was carried out to identify the relationship between Marketing Activities, Service Quality, Attitude Towards Norm, Social Influence and Repurchasing Decision. The results show that all the effects of exogenous variables are found to be significant, except that Service Quality does not directly have a significant effect on Repurchase Decision.

What Drives Gen Z to Buy? Unveiling the Role of Relationship Quality, Perceived Value, and Live Streaming Commerce in Developing Countries Erobathriek, Annisya; Hasan, Djohan Gunawan; Jimmy, So Yohanes
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.10006

Continuing the pandemic's effect, there has been a notable shift towards online shopping driven by evolving consumer behavior, offering convenience in terms of accessibility, promotions, and direct interaction. Live streaming commerce has seen increased adoption as a result. The study extends the infancy research of live streaming commerce by aiming to develop a conceptual framework that links technological features and customer perceived value with customer relationship quality to influence purchase intentions for fostering economic growth. A total of 403 samples of Indonesian Gen Z were collected through a survey and analyzed using SmartPLS 3. Two main findings emerged. First, technological features significantly influence customers' perceived value (utilitarian, hedonic, social), which directly impacts purchase intention. Second, relationship quality as a mediating variable has a strong and significant impact on customer purchase intention based on the interaction effect of customers' perceived value, emphasizing relationship quality as a pivotal mediating variable. The novelty lies in integrating two exogenous variables, namely technological features and customer perceived value, with the variables of relationship quality and customer purchase intention. The findings provide theoretical and managerial implications for academics and practitioners

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