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All Journal Ultima Management : Jurnal Ilmu Manajemen Journal of Management - Small and Medium Enterprises (SME's) LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan
Christanto, Budi
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Arts Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Other

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ANALYZING THE IMPACT OF GREEN PACKAGING, GREEN PRODUCTS, AND GREEN ADVERTISING ON BRAND LOVE: THE CASE STUDY OF AQUA LIFE Christanto, Budi; Melisa, Melisa; Cu, Michael Vikend
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3243

Abstract

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap between high consumer awareness and the popularity of green products towards actual purchasing interest and behavior becomes an interesting research topic. Many previous studies have identified the reasons for this phenomenon due to the lack of comfort, lack of knowledge, lack of trust, and various risk perceptions. Therefore, the aim for this research is to understand and uncover the relationship between Green Marketing (Green Product, Green Packaging, and Green Advertising) with Brand Love by using Aqua Life product as the object of this research. Data collection used in this research is questionnaire as primary data, and the internet and journal articles related to the research title for additional data and references. The population used in this study is consumers who have purchased AQUA Life products in DKI Jakarta, Bogor, Tangerang, and Bekasi. The sample size is 176 where all of the samples are consumers of Aqua Life. In conclusion, out of the three independent variables (Green Product, Green Advertisement, Green Packaging), Green Advertisement and Green Packaging proved to have significant relationship with Brand Love and Green Product has no significant relationship on Brand Love. Furthermore, it is known from his research that Green Advertisement has a greater influence on Brand Love compared to Green Packaging. This study provides new insights from previous research that showed that green marketing and green packaging can increase brand love, but not all green marketing strategies are equally effective, and the findings help marketers and business enterprises to better understand customer behavior towards Green Products attitude and to create better marketing strategy. Keywords: Brand Love; Green Advertising; Green Packaging; Green Products; Sustainable Marketing
RELIGIOUS BELIEFS, INGREDIENT SAFETY, HALAL LOGO, AND PROMOTION IMPACT ON GEN Z’S PURCHASE INTENTION FOR WARDAH Angelica, Angelica; Christanto, Budi
ULTIMA Management Vol 17 No 1 (2025): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v17i1.4198

Abstract

Abstract- Generation Z represents a promising market segment with distinct preferences for cosmetic products. This study examines the impact of Religious Belief, Ingredient Safety, Halal Logo, and Promotion on the Purchase Intention of Wardah Halal Cosmetics among Generation Z. A quantitative approach with a causal research design was employed, involving 303 Muslim Generation Z women in the Jabodetabek area. Data were analyzed using multiple linear regression, including validity and reliability tests, classical assumption tests, regression equations, coefficient of determination tests, and significance tests (t-test) using IBM SPSS 27. Findings indicate that Ingredient Safety, Halal Logo, and Promotion significantly influence Purchase Intention, whereas Religious Belief does not have a significant effect. Future research should explore alternative variables and broader perspectives on halal cosmetics to enhance theoretical understanding. In conclusion, Wardah's success in attracting Gen Z consumers lies in its product safety, clear halal certification, and effective promotional strategies rather than relying solely on religious alignment. Keywords: Religious Beliefs; Ingredient Safety; Halal Logo; Promotion; Purchase Intention; Generation Z
ANALYZING THE IMPACT OF GREEN PACKAGING, GREEN PRODUCTS, AND GREEN ADVERTISING ON BRAND LOVE: THE CASE STUDY OF AQUA LIFE Christanto, Budi; Melisa, Melisa; Cu, Michael Vikend
ULTIMA Management Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3243

Abstract

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap between high consumer awareness and the popularity of green products towards actual purchasing interest and behavior becomes an interesting research topic. Many previous studies have identified the reasons for this phenomenon due to the lack of comfort, lack of knowledge, lack of trust, and various risk perceptions. Therefore, the aim for this research is to understand and uncover the relationship between Green Marketing (Green Product, Green Packaging, and Green Advertising) with Brand Love by using Aqua Life product as the object of this research. Data collection used in this research is questionnaire as primary data, and the internet and journal articles related to the research title for additional data and references. The population used in this study is consumers who have purchased AQUA Life products in DKI Jakarta, Bogor, Tangerang, and Bekasi. The sample size is 176 where all of the samples are consumers of Aqua Life. In conclusion, out of the three independent variables (Green Product, Green Advertisement, Green Packaging), Green Advertisement and Green Packaging proved to have significant relationship with Brand Love and Green Product has no significant relationship on Brand Love. Furthermore, it is known from his research that Green Advertisement has a greater influence on Brand Love compared to Green Packaging. This study provides new insights from previous research that showed that green marketing and green packaging can increase brand love, but not all green marketing strategies are equally effective, and the findings help marketers and business enterprises to better understand customer behavior towards Green Products attitude and to create better marketing strategy. Keywords: Brand Love; Green Advertising; Green Packaging; Green Products; Sustainable Marketing
HUBUNGAN ANTARA KECERDASAN EMOSIONAL DAN PEMBELIAN IMPULSIF PADA REMAJA USIA 16–25 TAHUN Tanzil, Abigail Theodora; Christanto, Budi; Farrell, Alysha
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i4.7809

Abstract

The COVID-19 pandemic has not only created a global health crisis but has also drastically changed social and economic behavior patterns, including shopping behavior among teenagers. During the period of social restrictions, physical activity and social interactions decreased significantly, while the use of digital technology increased rapidly. This surge, facilitated by various online e-commerce platforms offering enticing features like free shipping and deferred payment options, underscores the emergence of impulsive buying phenomena. Impulsive buying, characterized by unplanned purchases driven by conflicting thoughts and emotional urges, constitutes a notable portion of online transactions worldwide, amounting to 40% according to some studies. Emotional intelligence, crucial in regulating emotions and decision-making, plays a pivotal role in impulsive buying behavior. Adolescence, recognized as an emotionally turbulent period, further amplifies the susceptibility to impulsive buying. Therefore, this research aims to explore the relationship between Emotional Intelligence and Impulsive Buying among adolescents aged 16-25 through a non-experimental descriptive quantitative approach utilizing correlation analysis and SPSS 22 for data processing. In conclusion, the study demonstrates that there is no significant relationship between Emotional Intelligence and Impulsive Buying among adolescents aged 16-26 years. Moreover, while emotional intelligence involves recognizing and managing one's own emotions and those of others, impulsive buying is characterized by spontaneous, strong urges to purchase items without thorough cognitive evaluation. ABSTRAKPandemi COVID-19 tidak hanya menimbulkan krisis kesehatan global, tetapi juga mengubah secara drastis pola perilaku sosial dan ekonomi masyarakat, termasuk perilaku berbelanja di kalangan remaja. Selama masa pembatasan sosial, aktivitas fisik dan interaksi sosial menurun secara signifikan, sementara penggunaan teknologi digital meningkat pesat.. Peningkatan ini difasilitasi oleh berbagai platform e-commerce yang menawarkan fitur menarik seperti gratis ongkir dan metode pembayaran tunda, sehingga memperkuat munculnya fenomena pembelian impulsif. Pembelian impulsif, yang ditandai oleh keputusan pembelian tidak terencana yang didorong oleh dorongan emosional dan pertimbangan kognitif yang bertentangan, tercatat menyumbang sekitar 40% dari transaksi daring di seluruh dunia. Kecerdasan emosional, yang berperan penting dalam pengaturan emosi dan pengambilan keputusan, diyakini memiliki kaitan dengan perilaku pembelian impulsif. Masa remaja, yang dikenal sebagai periode dengan gejolak emosional tinggi, dapat meningkatkan kerentanan terhadap perilaku tersebut. Oleh karena itu, penelitian ini bertujuan untuk mengkaji hubungan antara kecerdasan emosional dan pembelian impulsif pada remaja berusia 16–25 tahun melalui pendekatan deskriptif kuantitatif non-eksperimental menggunakan analisis korelasi dan pengolahan data dengan SPSS 22. Hasil penelitian menunjukkan bahwa tidak terdapat hubungan yang signifikan antara kecerdasan emosional dan pembelian impulsif pada remaja usia 16–26 tahun. Meskipun kecerdasan emosional mencakup kemampuan untuk mengenali serta mengelola emosi diri dan orang lain, pembelian impulsif ditandai oleh dorongan spontan untuk membeli tanpa evaluasi kognitif yang mendalam.
THE EFFECT OF FINANCIAL LITERACY, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON THE USE OF GOPAY DIGITAL WALLET WITH INTENTION AS A MEDIATION VARIABLE Tarigan, Arihta; Priambodo, Caka Gatot; Christanto, Budi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24759

Abstract

This study examines digital payment usage behavior by analyzing the effects of financial literacy, subjective norms, and perceived behavioral control on the intention to use the GoPay digital wallet, as well as the impact of intention on actual usage behavior. Grounded in the Theory of Planned Behavior (TPB), this research adopts a quantitative approach. Data were collected through an online questionnaire distributed via Google Forms to 100 university students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings indicate that financial literacy, subjective norms, and perceived behavioral control significantly influence the intention to use GoPay. In turn, intention has a significant effect on actual usage behavior. Furthermore, intention mediates the relationship between the three antecedent variables and actual usage behavior. These results confirm the applicability of TPB in explaining digital financial behavior, particularly in the context of digital wallet adoption among Generation Z university students, and provide insights for enhancing user engagement strategies in digital financial services. Keywords: Digital Payment Usage Behavior; Financial Literacy; Subjective Norms; Perceived Behavioral Control; Intention; Theory of Planned Behaviour
HUBUNGAN GREEN PRODUCT, GREEN ROOM LAYOUT, DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION PADA PEMBELAJARAN MAHASISWA KAMPUS X Christanto, Budi; Panjaitan, Christy Ayu Sarah; Tanzil, Abigail Theodora; Gregory, Christian
LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/learning.v6i2.9702

Abstract

Growing environmental awareness has encouraged higher education institutions to integrate sustainability principles into learning activities. The implementation of environmentally friendly concepts on campus, such as green products, green room layout, and improved service quality, is believed to influence students’ learning experiences and foster their loyalty to educational institutions. This study aims to analyze the effects of green product, green room layout, and service quality on students’ repurchase intention in the learning context at Campus X. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 176 students selected using purposive sampling, with the sample size determined using the Slovin formula. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that green product has a positive and significant correlation on students’ repurchase intention. Furthermore, green room layout also shows a positive and significant correlation on repurchase intention. Service quality emerges as the most dominant variable, exerting a strong and significant correlation on repurchase intention compared to the other variables. Simultaneously, green product, green room layout, and service quality explain 63.2% of the variance in students’ repurchase intention. These findings highlight that the implementation of an integrated green campus concept supported by high-quality educational services can create sustainable learning experiences, enhance student loyalty, and promote environmental awareness within higher education institutions. ABSTRAK Peningkatan kesadaran terhadap isu lingkungan mendorong perguruan tinggi untuk mengintegrasikan prinsip keberlanjutan dalam kegiatan pembelajaran. Penerapan konsep ramah lingkungan di lingkungan kampus, seperti penggunaan green product, green room layout, dan peningkatan service quality, diyakini dapat memengaruhi pengalaman belajar mahasiswa serta mendorong loyalitas mereka terhadap institusi pendidikan. Penelitian ini bertujuan untuk menganalisis pengaruh green product, green room layout, dan service quality terhadap repurchase intention mahasiswa pada pembelajaran di Kampus X. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 176 mahasiswa yang dipilih menggunakan teknik purposive sampling, dengan jumlah sampel ditentukan berdasarkan rumus Slovin. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa green product berhubungan positif dan signifikan terhadap repurchase intention mahasiswa. Selain itu, green room layout juga terbukti memiliki hubungan positif dan signifikan terhadap repurchase intention. Variabel service quality menunjukkan hubungan paling dominan dan signifikan terhadap repurchase intention dibandingkan variabel lainnya. Secara simultan, ketiga variabel tersebut mampu menjelaskan 63,2% variasi repurchase intention mahasiswa. Temuan ini menegaskan bahwa penerapan konsep green campus yang terintegrasi dengan kualitas layanan pendidikan yang baik dapat menciptakan pengalaman belajar yang berkelanjutan, meningkatkan loyalitas mahasiswa, serta menumbuhkan budaya kepedulian lingkungan di lingkungan perguruan tinggi.  
Co-Authors Angelica, Angelica Cu, Michael Vikend Farrell, Alysha Gregory, Christian Melisa Melisa Panjaitan, Christy Ayu Sarah Priambodo, Caka Gatot Tanzil, Abigail Theodora Tarigan, Arihta