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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ilmu Manajemen Advantage Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Barasa, Robert Tua
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh supervisor support dan work life balance terhadap turnover intention yang dimediasi work engagement pada perusahaan multifinance Barasa, Robert Tua; Tunjungsari, Hetty Karunia
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 2 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i2.29660

Abstract

One of the success factors in the development of a company is human resources. As time goes by, new companies emerge, so every company must have a strong foundation, one of which is human resources. If there are no quality human resources to carry out the business processes that take place in the company, the company will have difficulty developing in the face of business competition. This research aims to analyze the influence of supervisor support and work life balance on turnover intention which is mediated by work engagement. Sampling in this research used purposive sampling. The respondents in this study were 200 multi-finance employees with the criteria for being respondents in this research being employees in multi-finance companies who had worked for at least 1 year. Structural equation model analysis with and hypotheses tested using SmartPLS. The research results show the influence of both supervisor support and work life balance on turnover intention which is mediated by work engagement. The implications of this research show that to create employees’ ability to manage time well or be able to harmonize work at work, family life, and personal interests. Salah satu faktor keberhasilan dalam perkembangan suatu perusahaan adalah sumber daya manusia. Seiring dengan perkembangan jaman yang diikuti dengan perusahaan baru yang bermunculan menjadikan setiap perusahaan harus memiliki fondasi yang kuat, salah satunya dalam hal sumber daya manusia. Apabila tidak ada sumber daya manusia yang berkualitas dalam menjalankan proses bisnis yang berlangsung di perusahaan, maka perusahaan akan kesulitan untuk berkembang dalam menghadapi persaingan bisnis. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh supervisor support dan work life balance terhadap turnover intention yang dimediasi oleh work engagement. Pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Responden dalam penelitian ini adalah 200 pegawai multifinance dengan kriteria untuk menjadi responden dalam penelitian ini adalah karyawan di perusahaan multifinance yang telah bekerja selama minimal 1 tahun. Analisis model persamaan struktural dengan dan hipotesis diuji dengan menggunakan SmartPLS. Hasil penelitian menunjukkan pengaruh baik supervisor support maupun work life balance terhadap turnover intention yang dimediasi oleh work engagement. Implikasi dalam penelitian ini menunjukkan bahwa untuk menciptakan kemampuan karyawan untuk mengatur waktu dengan baik atau dapat menyelaraskan antara pekerjaan di tempat kerja, kehidupan dalam keluarga, dan kepentingan pribadi.
Meningkatkan Daya Saing Produk Lokal Desa Rebo Melalui Pendampingan Sertifikat Halal: Pengabdian Christianingrum; Anggraeni Yunita; Jeanne D.N. Manik; Indah Novyanti; Erita Rosalina; Robert Tua Barasa; Tissa Aulia Damayanti; Marissa Pusparini
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2606

Abstract

Desa Rebo, rich in natural resources and local products, faces challenges in introducing these products to a wider market. One of the main obstacles is the lack of understanding and halal certification for the products produced by the village community. Halal certification is an essential standard that not only guarantees quality but also opens up broader market opportunities, particularly in the global market. Therefore, this community service aims to provide guidance to the residents of Desa Rebo in obtaining halal certification for their local products. The methods used in this activity include training, technical assistance, and consultations provided intensively to the BUMDes management and micro-entrepreneurs in the village. The expected outcome of this activity is an increase in the residents' understanding of the importance of halal certification and the achievement of halal certification for the village's flagship products. This outcome is expected to enhance the competitiveness of local products from Desa Rebo, expand market access, and ultimately improve the economic welfare of the local community. This program is crucial in promoting the village's economic independence through halal-certified and competitive products.
How Social Media and e-WOM Build Perlang Tourist Village’s Brand Damayanti, Tissa Aulia; Pusparini, Marissa; Barasa, Robert Tua
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1713

Abstract

This study examines the impact of social media quality and credibility on enhancing destination brand awareness through electronic word-of-mouth (e-WOM), utilizing Perlang Tourist Village in Bangka Belitung as a case study. Despite its national recognition, Perlang faces challenges in digital branding and infrastructure, necessitating strategic social media engagement to address these issues. Employing a quantitative explanatory design, data were collected from 307 respondents via purposive sampling and analyzed using PLS-SEM. The results show that both social media quality and credibility significantly influence destination brand awareness, with e-WOM serving as a key mediating variable. All seven hypotheses were supported, confirming the conceptual framework. The findings suggest that high-quality and credible content fosters trust, encourages user advocacy, and strengthens brand recognition. This research contributes to the theoretical understanding of digital branding in community-based tourism and offers practical implications for destination marketers seeking to optimize social media strategies.
ARTIFICIAL INTELLIGENCE INTEGRATION IN TALENT MANAGEMENT AND HUMAN RESOURCE DEVELOPMENT: A MULTI-CASE QUALITATIVE STUDY IN INDONESIA’S BANKING INDUSTRY Barasa, Robert Tua; Damayanti, Tissa Aulia; Pusparini, Marissa
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/27mz5703

Abstract

This study aims to explore how Artificial Intelligence (AI) is integrated into talent management and human resource development (HRD) within Indonesia’s banking sector, covering both conventional and digital banks. This phenomenon is increasingly relevant due to the acceleration of digital transformation, intensifying competition in the financial industry, and the growing demand for adaptive HR governance. A qualitative multi-case study design was employed. Data were collected through in-depth interviews with HR managers, HR staff, and digital transformation project leaders in five banks (three major conventional banks and two digital banks), complemented by participant observation and organizational document analysis. Purposive sampling was applied with criteria of at least two years of experience in HR or digital transformation, later expanded through snowball sampling until data saturation was achieved. Data analysis followed a thematic approach, strengthened by triangulation of methods and sources to enhance validity. The findings reveal that AI significantly accelerates recruitment processes, enables data-driven career pathing, and provides measurable feedback for competency development. Digital banks demonstrate greater adaptability in adopting AI due to their agile culture and technological readiness, whereas conventional banks face obstacles related to infrastructure limitations, bureaucracy, and employee resistance. Beyond opportunities, the study also identifies risks of algorithmic bias and ethical concerns requiring fairness, explainability, and human oversight. Theoretically, this study contributes by extending the Technology-Organization-Environment (TOE) framework and STAR-HRIS Society 5.0, while incorporating Indonesia’s cultural context into the understanding of AI adoption. Practically, the findings provide strategic guidance for banks especially HR managers and regulators in designing inclusive, ethical, and sustainable HRD strategies. Future research is recommended to assess the long-term dynamics of AI adoption and its impact on employee engagement.
Co-Authors Anggraeni Yunita Christianingrum Damayanti, Tissa Aulia Erita Rosalina Hetty Karunia Tunjungsari Indah Novyanti Jeanne D.N. Manik Marissa Pusparini Pusparini, Marissa Tissa Aulia Damayanti