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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Economic: Journal Economic and Business
Saragih, Ariahmand
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MENINJAU KEKURANGAN APLIKASI DOMPET DIGITAL LINKAJA: GUNA MASA DEPAN LAYANAN KEUANGAN DIGITAL YANG LEBIH BERKUALITAS Cranes, Merry; Saragih, Ariahmand; Ni, Chintia; Purba, Claudio Cassano Nistelrooy; Tentry, Haga Creis; Sukur, Ika Fitriani
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 14, No 2 (2019): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v14i2.52276

Abstract

AbstrakPenelitian ini didasari oleh latar belakang permasalahan terkait bagaimana cara memperbaiki kekurangan aplikasi LinkAja untuk masa depan layanan keuangan digital yang lebih berkualitas. Identifikasi pada permasalahan tersebut tidak hanya berdasarkan dengan keinginan pelanggan, namun juga bagaimana kepuasan pelanggan dalam memakai aplikasi LinkAja. Penggunaan metode yang relevan dalam penelitian ini adalah metode kualitatif. Penelitian kualitatif yaitu penelitian yang menggunakan data berupa kata-kata, gambar atau video untuk menggambarkan fenomena yang diteliti. Tujuan dari penelitian ini adalah untuk: (1) Mengidentifikasi atribut layanan pada aplikasi LinkAja. (2) Mengidentifikasi minat pelanggan terhadap penggunaan dompet digital LinkAja. (3) Mengidentifikasi faktor apa saja yang membuat LinkAja berada di posisi terakhir dari dompet digital lainnya. (4) Memberikan solusi kepada LinkAja agar dapat meningkatkan daya saing terhadap kompetitornya.Kata Kunci: LinkAja, Dompet Digital, Minat Pelanggan AbstractThis research is focused on the background of problems related to how to improve the shortcomings of the LinkAja application for the future of higher quality digital financial services. Identification of these problems is not only based on customer desires, but also on customer satisfaction in using the LinkAja application. The use of relevant methods in this research is qualitative methods. Qualitative research is research that uses data in the form of words, images or videos to describe the phenomenon being studied. The aim of this research is to: (1) Identify service attributes in the LinkAja application. (2) Identify customer interest in using the LinkAja digital wallet. (3) Identify what are the factors causing LinkAja to be in last position compared to other digital wallets. (4) Providing solutions to LinkAja so that it can increase its competitiveness against its competitors.Keywords: LinkAja, Digital Wallet, Customer Interest
Effectiveness Of Social Media Marketing Strategy and Visual Brand Identity on Instagram in Improving Brand Awareness Of Miricare Oil Business Saragih, Ariahmand; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1097

Abstract

This study aims to analyze the effectiveness of implementing social media marketing strategies and visual brand identity in increasing brand awareness of the Miricare Oil business. This strategy is applied to Instagram, which is a digital media that has developed into one of the social media platforms that can build relationships with customers and promote brands. The research method used is the mix methods method with a quantitative and qualitative approach, where data is obtained through distributing questionnaires to followers of the Instagram account @miricare.oil and observing the uploaded content. The implementation of social media marketing strategies and visual brand identity was carried out from February 11 to April 5, 2025 on the Instagram account @miricare.oil_official. The results of the study show that relevant, interactive, and consistent social media marketing strategies with the right target audience can increase user engagement. This study found that both elements simultaneously contributed significantly to increasing brand awareness of Miricare Oil. The combination of the two strategies using Instagram strategically with a cohesive visual approach can be an effective tool for building brand awareness in the digital technology era.
Co-Authors , Miftah El Fikri Cranes, Merry Ni, Chintia Purba, Claudio Cassano Nistelrooy Sukur, Ika Fitriani Tentry, Haga Creis